Al Burton Productions and GamePro Magazine Form Strategic Partnership to Produce Video Game Programs; Jointly Branded Video Game TV Show Targeted to Male Consumers.Business Editors/Entertainment Writers BEVERLY HILLS Beverly Hills, city (1990 pop. 31,971), Los Angeles co., S Calif., completely surrounded by the city of Los Angeles; inc. 1914. The largely residential city is home to many motion-picture and television personalities. , Calif.--(BUSINESS WIRE)--May 8, 2002 Emmy-winning Television Producer, Al Burton, whose credits include the Comedy Central Hit WIN BEN STEIN'S MONEY Win Ben Stein's Money was an American television game show that ran from July 28 1997 to May 8 2003 on Comedy Central. It featured three contestants who competed in a general knowledge trivia contest to win the grand prize of $5,000 from the show's host, Ben Stein. (already picked up for its sixth and seventh season), "Mary Hartman," "Square Pegs Square Pegs was a CBS comedy television series that aired during the 1982-83 season. The series followed Patty Greene (Sarah Jessica Parker) and Lauren Hutchinson (Amy Linker), two awkward teenage girls desperate to fit in at Weemawee High School. ," and "Charles In Charge Charles in Charge is an American sitcom series broadcast on CBS which starred Scott Baio as Charles, a 19-year-old college student working as a live-in babysitter in New Brunswick, New Jersey. ," today announced a strategic alliance with GamePro magazine designed to bring the action and excitement of today's new video games See video game console. to television audiences. Al Burton Productions and GamePro will jointly produce a mainstream entertainment show on major TV networks and cable focusing on the video game industry. The show will highlight the hottest video games and console systems with exclusive editorial commentary and game ratings from GamePro's editorial experts. The show's target audience will be young male consumers who represent the fastest growing demographic in the world. "We are excited to partner with GamePro Magazine, the world's largest multiplatform video game magazine, on this exciting project. GamePro's authoritative editorial and industry leading experience makes them a perfect match for us," said Al Burton, "The variety of video games today is mind boggling. There's literally something for everyone, and the genre offers a rich landscape of programming possibilities that we'll explore along with our many strategic partners." "Consumer demand and attention to the video games industry is at an all-time high with sales surpassing those of the movie industry. In leveraging the successful GamePro brand in conjunction with the programming expertise of Al Burton Productions, we are bridging together two prominent brands to form a mass-market TV show giving consumers the video game information that they crave," said John F. Rousseau, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of IDG IDG International Data Group IDG Integrated Drive Generator IDG Installation Design Guide IDG Internet Discussion Group IDG Inset Dielectric Guide IDG International Dangerous Goods (mail, shipping) Games Media Group and Publisher of GamePro magazine. "This partnership is just one of the many strategic alliances that we are implementing to take the powerful GamePro brand to the next level." Al Burton's partner, C. David Pina along with Francis Mao, Senior Vice-President of GamePro Magazine structured the partnership and will serve as Executive Producers for a suite of television programs that include gameshows, an awards show, and interstitial In a separate window. See interstitial ad. (World-Wide Web) interstitial - A World-Wide Web page that appears before the expected content page. Interstitials can be used for advertising (intermercial, transition ad) or to confirm that the user is old enough to view the programs that explore various facets of the video gaming video gaming n. 1. Gambling by means of interactive games of chance played on a video screen. 2. The playing of video games. world. About IDG Games Media Group: Located in Oakland, CA, IDG Games Media Group is the world's premier interactive entertainment publisher for multiplatform gaming enthusiasts and produces GamePro magazine, GamePro.com, Code Vault and the IDG Games Media Group Industry White Paper. GamePro's audience of over 3 million opinion-leading readers has established GamePro as the 3rd largest male teen magazine Teen magazines are magazines aimed at teenage readers. They usually consisted of gossip, news, fashion tips and interviews and may include posters, stickers, small samples of cosmetics or other products and inserts. in the country (Teenage Research Unlimited 2002). The magazine is the market leader with a circulation of 500,000 (ABC ABC in full American Broadcasting Co. Major U.S. television network. It began when the expanding national radio network NBC split into the separate Red and Blue networks in 1928. membership applied for in 2000). GamePro delivers cutting-edge multiplatform gaming previews, reviews, strategies, cheats, and codes. The magazine's seasoned editorial staff provides its male teen audience with an authoritative source for video and personal computer gaming information. GamePro.com (www.gamepro.com) is the premier online source for gaming information on the Internet. The site delivers around-the-clock coverage of game reviews, previews, and cheats for every major gaming platform. GamePro.com is highly interactive with many popular features, including an online community for gamers that enables its visitors to post user reviews, chat with GamePro's editors and fellow gamers, create online personas Personas or personae are fictitious characters that are created to represent the different user types within a targeted demographic that might use a site or product. , and more. Code Vault is GamePro's exclusive, bi-monthly publication of video game cheats, tricks and secrets for all major gaming platforms. All Code Vault codes are GamePro-tested and guaranteed to work. The publication is action-packed with over 5,000 codes per issue and is available on newsstands nationwide. GamePro is a division of IDG, the world's leading technology media, research and event company. IDG publishes more than 300 magazines and newspapers and offers online users the largest network of technology-specific sites around the world through IDG.net (www.idg.net), which comprises more than 330 targeted Web sites in 80 countries. IDG is also a leading producer of 168 computer-related events worldwide, and IDG's research company, IDC, provides global market intelligence and advice through 51 offices in 43 countries worldwide. Company information is available at http://www.idg.com. |
|
||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion