Akuji the Heartless Brings Voodoo Magic, Blood Sacrifice, and High Testosterone Action/Adventure to the Sony PlayStation on Jan. 22, 1999.MENLO PARK Menlo Park. 1 Residential city (1990 pop. 28,040), San Mateo co., W Calif.; inc. 1874. Electronic equipment and aerospace products are manufactured in the city. Menlo College and a Stanford Univ. research institute are there. 2 Uninc. , Calif.--(BUSINESS WIRE)--Jan. 21, 1999-- Akuji the Heartless Akuji the Heartless is an action-adventure video game, released in December, 1998 on the PlayStation. It uses a modified Gex: Enter the Gecko engine, and both games were developed by Crystal Dynamics. Action Figures Slash Into Stores This Spring Eidos Interactive Eidos Interactive is a publisher of video and computer games with its parent company based in England. It is now part of the Eidos Group of Companies and is a subsidiary of SCi Entertainment Group PLC that is publicly-traded on the London Stock Exchange. announced today the ship date of the fearsome voodoo-themed action game, Akuji the Heartless, on the PlayStation. Players will guide the fierce voodoo priest Akuji through gruesome 3D worlds full of voodoo spells, ritual sacrifices and grisly denizens of the underworld. Akuji the Heartless will be available nationwide Jan. 22, 1999 at a suggested retail price of $44.99. "Shipping in January will allow us to capitalize on Cap´i`tal`ize on` v. t. 1. To turn (an opportunity) to one's advantage; to take advantage of (a situation); to profit from; as, to capitalize on an opponent's mistakes s>. the overwhelming success of the PlayStation this holiday season," said Scott Steinberg, senior vice president of Marketing at Eidos Interactive. "The voodoo theme, unique combination of fast 3D action and puzzle solving gameplay, and strong retail and consumer marketing programs will help to ensure that Akuji the Heartless is a must have title." Eidos Interactive will pave the way for the launch of Akuji the Heartless with a strong consumer marketing and retail push. Consumer and retail marketing initiatives include: an interactive demo given away at retail locations and in the March issue of The Official U.S. PlayStation Magazine Official U.S. PlayStation Magazine (often abbreviated to OPM) is a now-defunct international video game magazine, originally published by Ziff Davis Media. ; an aggressive print advertising campaign in key gaming magazines, DC and Wildstorm Comics through Spring 1999; extensive direct consumer focused mailings; retailer co-op advertising including full size standees and oversized o·ver·size n. 1. A size that is larger than usual. 2. An oversize article or object. adj. o·ver·size also o·ver·sized Larger in size than usual or necessary. boxes featuring Akuji and his razor sharp claws; a radio giveaway promotion in top media markets; online advertising banners and an online promotion with Animalhouse.com; and a strong public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most push promoting Richard Roundtree as the voice of Akuji. Akuji will also slash his way into the action figure venue with the help of Precision Design Workshop, designers of the current line of action figures based on the horror movie favorite, The Puppet Master Same as Puppetman. See also: Puppet . The Akuji the Heartless line will feature highly detailed figures of the fierce voodoo priest Akuji, his bride Kesho, and the evil Baron Samedi. The Akuji the Heartless action figure line will be available Spring of 1999. Eidos Interactive, Inc. is a leading developer and publisher of interactive entertainment products for the PC and PlayStation. Eidos Interactive is part of London-based Eidos plc (Nasdaq:EIDSY) with additional offices in San Francisco; Paris; Hamburg, Germany; and Tokyo, Japan. The company development studios include: Eidos Interactive, Core Design, Crystal Dynamics, and Pumpkin Studios. Eidos holds additional exclusive publishing agreements with ION Storm, Pyro Studios, Mucky Foot, Innerloop, and Hothouse hothouse: see greenhouse. Creations. Eidos plc also includes Eidos Technologies, a software-based video compression company, and Glassworks glass·work n. 1. a. The manufacture of glassware or glass. b. The cutting and fitting of glass panes; glaziery. 2. See glassware. 3. glassworks (used with a sing. , a state-of-the-art post-production facility specializing in digital special effects for the television, feature film and advertising industries. For more information on Eidos Interactive's product line visit http://www.eidosinteractive.com. Crystal Dynamics, Eidos Interactive's Menlo Park-based entertainment software studio, was the first to develop and publish a 32-bit video game in 1993. Since then the company has gone on to develop commercially successful products for the Sony PlayStation, Nintendo 64 and PC. Crystal Dynamics' designers, programmers and artists continue to set the pace for the next generation gaming experience with strong innovation and playability in state-of-the-art games. For more information on Crystal Dynamics' line of products, please visit http://www.crystald.com. |
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