Printer Friendly
The Free Library
19,111,409 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Akoo Signs Licensing Agreement with Universal Music Enterprises.


Music and Videos from Universal Music Group Artists Now Available Through Akoo's m-Venue, a Place-Based Media and Marketing Network Fully Interactive with Consumers' Mobile Phones and Internet-Connected Mobile Devices

CHICAGO Chicago, city, United States
Chicago (shĭkä`gō, shĭkô`gō), city (1990 pop. 2,783,726), seat of Cook co., NE Ill., on Lake Michigan; inc. 1837.
 -- Akoo International Inc. today announced it has signed a multi-year, non-exclusive licensing agreement with Universal Music Enterprises Universal Music Enterprises is the catalogue division of Universal Music Group. It includes Hip-O Records, Universal Chronicles and UM3 (which is the international label for UME).  (UMe) that makes the Universal Music Group's catalog catalog, descriptive list, on cards or in a book, of the contents of a library. Assurbanipal's library at Nineveh was cataloged on shelves of slate. The first known subject catalog was compiled by Callimachus at the Alexandrian Library in the 3d cent. B.C.  of top artists available through Akoo's m-Venue[TM], the first place-based media and marketing network fully interactive with consumers' mobile phones and Internet-connected mobile devices. UMe is a division of the Universal Music Group, the world's leading music company.

m-Venue is an out-of-home entertainment and marketing network that allows patrons of any participating venue to "activate" audio and video content - including music, music videos, and movie previews - using text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length.  (SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
), the mobile Internet Refers to gaining access to the Internet using a lightweight, handheld device. See Mobile IP, PDA, smartphone and mobile TV. , or Wi-Fi. Customer audio and video selections are performed publicly on demand in designated multimedia zones within the venue.

Akoo introduces m-Venue nationwide, following the platform's successful test launch in several real-world environments, where positive consumer usage and sales increase results were reported.

In addition to on-demand digital content, m-Venue offers day-parted ambient Surrounding. For example, ambient temperature and humidity are atmospheric conditions that exist at the moment. See ambient lighting.  audio/video programming; a music ID and discovery feature, whereby users can identify the artist and name of any song playing in participating locations by sending a text message; and ultimately, a digital store where patrons can purchase and download To receive a file transmitted over a network. In any communications session, "download" means receive, and "upload" means send. The download/upload often implies a big/little scenario, in which data is being downloaded from the "big" server into the "little" user's computer.  digital content over-the-air to their mobile devices.

Since m-Venue is fully interactive with consumers' mobile phones and mobile devices, restaurants, retailers, and leisure entertainment establishments can also employ more effective mobile marketing campaigns, loyalty & rewards programs, and opt-in targeted marketing initiatives, which are available as value-add components designed to attract, convert, and retain target demographics The attributes of people in a particular geographic area. Used for marketing purposes, population, ethnic origins, religion, spoken language, income and age range are examples of demographic data.  in more innovative ways.

"m-Venue has already delivered increased sales and competitive advantage to our early test partners," said Niko Drakoulis, Akoo's chief executive officer. "Now, we're extremely pleased to offer music and music videos from Universal Music Group to make m-Venue an even more compelling place-based entertainment and marketing solution that resonates with mobile consumers."

About Akoo International Inc.

Akoo's patent-pending digital media and marketing platform, m-Venue[TM], enables partners to offer place-based entertainment and marketing to mobile consumers visiting their establishments. For the first time, consumers can use their mobile phones or Internet-connected mobile devices to search, select, and "activate" in-location audio/video content and interactive entertainment on demand. Simultaneously, the m-Venue platform tracks consumers' usage behaviors and preferences to facilitate more effective mobile-based promotions, loyalty & rewards programs, and opt-in targeted marketing campaigns. Akoo was formed in 2001 and is based in Chicago. Visit www.akoo.com for more information.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Date:Jan 4, 2007
Words:429
Previous Article:Agilent Technologies Announces Upcoming Webcasts with Investment Community.
Next Article:The Empire District Electric Company Announces Sale of Conversant, Inc.
Topics:



Related Articles
ASAE interim report on music licensing.
Universal rising.
Don't Pay SESAC Music Fees--Yet!
BRIEFCASE MICROSOFT SHIFTS FOCUS TO SECURITY.
BUSINESS NOTES IMAGINE, UNIVERSAL RENEW DEAL TO 2005.
MUSIC-INDUSTRY FIRMS CONSIDER INVESTMENT IN WEB SITE OPERATOR.
Over the rainbow: Argentine rock legend Gustavo Santaolalla breathes life into rock en espanol.
Gracenote and Leading Music Publishers Sign Groundbreaking Lyrics Licensing Deals; Sweeping Agreements with BMG, Universal Music Publishing Group,...

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles