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Akibia Consulting and Circles Partner to Improve Efficiency and Customer Satisfaction; CRM Consultancy Delivers 50 Percent System Performance Improvement in under Six Months.


Business Editors/High-Tech Writers

WESTBOROUGH, Mass. & BOSTON--(BUSINESS WIRE)--Jan. 6, 2003

Akibia Consulting and Circles today announced their partnership has achieved superior results for Circles' CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  solution in less than six months from its inception. Overall system performance at Circles improved by 50 percent, and employee-facing uptime and availability increased 30 percent. Circles is a leading provider of loyalty management solutions, including concierge, personal assistance, incentive and recognition, and relationship marketing services, to Fortune 1000 companies. Akibia Consulting is a proven leading provider of customer relationship management (CRM) solutions.

"Akibia provided us with a CRM solution that gave us an inside look not only into our customers, but also into our customers' customers," said Deb Ryley, vice president of IT for Circles. "Being able to capture this big picture is creating enhanced internal efficiency and customer value. Not only did we surpass our desired outcomes, but the project was completed on time and under budget."

Circles provides its loyalty management solutions to customers and employees of Fortune 1000 companies. With the telephone as the primary touch point, Circles manages a call center, with service requests 24 hours per day. Circles partnered with Akibia Consulting to reduce costs in its call centers by replacing two outdated applications with Siebel Call Center, MidMarket Edition.

Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications. , Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: SEBL SEBL Siebel Systems, Inc. (stock abbreviation, AMEX) ) is a leading provider of multichannel Using two or more paths for transmission or processing. It can refer to a variety of architectures including (1) multiple I/O channels between the CPU and peripheral devices, (2) multiple wires in a cable, (3) multiple "logical" channels within a single wire or fiber or (4) multiple  eBusiness applications software. Siebel Systems provides organizations with a proven set of industry-specific best practices, CRM applications software, and business processes, enabling corporations to sell to, market to, and serve customers across multiple channels and lines of business. Siebel Call Center, MidMarket Edition helps contact centers improve productivity and customer satisfaction levels by providing service or telesales agents with a unified, multichannel desktop that consolidates all customer interactions to quickly solve customer issues or close the sale.

Managers in Circles call centers realized immediate benefits from the ease of training new employees on one efficient system. They also reported more control over customer records and greater ease in maintaining these records via a single source.

"The Circles management team, from the company president through call center managers, embraced this project from the outset," said Steve Noone, Akibia Consulting's vice president for New England New England, name applied to the region comprising six states of the NE United States—Maine, New Hampshire, Vermont, Massachusetts, Rhode Island, and Connecticut. The region is thought to have been so named by Capt. . "Leadership, a focused sense of purpose, and a willingness to commit key company resources to work alongside Akibia throughout the initiative, were keys to the project's success. Through Akibia's phased implementation approach and experienced project team, we were able to set realistic, measurable outcomes that we were able to achieve for the customer."

About Akibia Consulting

Akibia Consulting, a proven leading provider of customer relationship management (CRM) solutions, offers award-winning planning, integration, and management services designed to ensure successful CRM outcomes. Named Best in Class in The 2002 Users Choice Awards sponsored by RealMarket, Akibia Consulting has completed over 300 successful CRM projects for clients throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere.  and Europe. Akibia is a Siebel Systems Premier Consulting Partner (Nasdaq: SEBL) and has consistently received Siebel Systems' Gold Star Distinction for superior customer satisfaction. Headquartered in Westborough, Massachusetts For other uses of "Westborough", see Westborough (disambiguation).
For geographic and demographic information on the census-designated place Westborough, please see the article Westborough (CDP), Massachusetts.
 with principal offices in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
, Chicago, London and Amsterdam, its clients represent the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject.
Please [ improve this article] or discuss the issue on the talk page.
, manufacturing, healthcare, and technology industries and include Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after NestlĂ© SA.

The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for
 Federal Credit Union, Group Health Incorporated, Bose Corporation The Bose Corporation is a privately-held American company based in Framingham, Massachusetts that specializes in audio equipment[2][3] and holds the philosophy of supporting its technological development through research (thus the company motto). , and Monster. For more information, call (508) 621-5100 or visit the Akibia Consulting website at www.akibiaconsulting.com.

About Circles

Circles is the leading provider of loyalty management solutions. By forging an intimate relationship An intimate relationship is a particularly close interpersonal relationship. It is a relationship in which the participants know or trust one another very well or are confidants of one another, or a relationship in which there is physical or emotional intimacy.  with customers and employees, Circles' unique suite of services drives behaviors that drive your bottom line. Through concierge, personal assistance, incentive & recognition, and relationship marketing services, Circles can help you measurably improve loyalty. Propelling acquisition, growth, retention and knowledge, Circles' loyalty management programs increase the lifetime value of customers and employees of Fortune 1000 companies that understand the powerful connection between loyalty and results.

Circles' loyalty management services are available to employees and customers of the nation's leading companies, including British Airways, J.P. Morgan Chase & Co., Millennium Pharmaceuticals, Prudential Real Estate & Relocation, Pepsi Cola North America, and Saint Barnabas Health Care System.

Siebel is a trademark of Siebel Systems, Inc. and may be registered in certain jurisdictions. All other product and company names mentioned are the property of their respective owners and are mentioned for identification purposes only.
COPYRIGHT 2003 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 6, 2003
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