Akibia Consulting Publishes `Banking on CRM for Strategic Advantage'.Business Editors/High-Tech Writers WESTBOROUGH, Mass.--(BUSINESS WIRE)--May 11, 2004 Akibia Consulting, an award-winning customer strategy and solutions consultancy, today announced the availability of its latest white paper, "Banking on CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. for Strategic Advantage." This point of view details how today's community banks and credit unions are exploiting customer management strategies to gain a competitive advantage, enhance customer satisfaction, ensure more aggressive product sales, and increase overall profitability. Based on Akibia's experience with over 400 successful customer management programs and its expertise within the banking vertical, this white paper offers guidelines and strategies for developing a practical customer management program that delivers solid business benefits for today's banks, including: -- Determining the necessary process, organizational, and culture changes -- Establishing accurate technology requirements -- Developing your customer strategy with high levels of customer involvement -- Building your Program Plan with specific parameters for each phase -- Validating your business case with clearly defined business drivers If you would like to receive a copy of Akibia Consulting's banking white paper, please contact Jennifer Yanoff at jyanoff@akibiaconsulting.com or at 508-621-5132. About Akibia Consulting Akibia Consulting, an award-winning customer strategy and solutions consultancy, provides world-class CRM solutions to clients throughout the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and Western Europe Western Europe The countries of western Europe, especially those that are allied with the United States and Canada in the North Atlantic Treaty Organization (established 1949 and usually known as NATO). . The firm offers planning and strategy, integration, and management services designed to ensure positive outcomes in the areas of business growth, internal efficiencies, and customer experience. Akibia Consulting has focused exclusively on CRM since 1998 and has completed more than 400 successful projects. Headquartered in Westborough, Massachusetts For other uses of "Westborough", see Westborough (disambiguation).
New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. , Chicago, London and Amsterdam, its clients represent the financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. , manufacturing, healthcare, and technology industries and include Kraft Foods Kraft Foods Inc. (NYSE: KFT) is the largest food and beverage company headquartered in North America and the second largest in the world after Nestlé SA. The Philip Morris Company (now known as Altria Group), a company that produces tobacco products, acquired Kraft for Federal Credit Union, Group Health Incorporated, Bose Corporation, and ESL (1) An earlier family of client/server development tools for Windows and OS/2 from Ardent Software (formerly VMARK). It was originally developed by Easel Corporation, which was acquired by VMARK. Federal Credit Union. For more information, call (508) 621-5100 or visit the Akibia Consulting website at www.akibiaconsulting.com. |
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