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Akibia Consulting Profiled in IDC Report of Leading and Innovative CRM Services Firms; Report Describes Akibia's Approach to Delivering CRM Solutions.


Business/Technology Editors

BOSTON--(BUSINESS WIRE)--Sept. 24, 2001

A new International Data Corporation (IDC) report, Positioning for Success: Competitive Analysis and Profiles of CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization.  Services Leaders and Innovators innovators

people who will try new things.


early innovators
important figures in the farming or client community because they are the leaders in the introduction of new techniques and management systems.
, 2001 profiles Akibia Consulting as a leader and innovator in customer relationship management (CRM). Companies were selected based on overall revenue, thought leadership, innovation and potential in the CRM service market. The report cites an overall need for quicker solutions providing a measurable return on investment, corresponding with Akibia's recent launch of its CRM Roadmap(TM), PhaseOne(TM) and Reflexing(TM) services for facilitating immediate business benefits.

"We're pleased that the IDC report validates Akibia's ongoing focus on providing fast and tangible results," said Adam Honig, president of Akibia Consulting. "The explosive growth of the CRM marketplace even in a tight economy shows that companies now expect the rapid return on investment that well-designed solutions deliver, meaning CRM firms must produce quality with unprecedented speed."

As IDC notes that CRM revenues will grow from more than $48 billion in 2000 to more than $148 billion in 2005, the report showcases Akibia as well positioned to profit from the increasing demand for CRM services.

To address this market demand, Akibia has recently launched three programs for achieving rapid CRM benefits, including:

CRM Roadmap--Akibia's CRM Roadmap is a set of quick strategic activities designed to help clients complete the critical decision-making process; build a business case; obtain necessary buy-in; and plan, implement and manage CRM programs. CRM Roadmap enables companies to avoid costly mistakes in initial planning so they can enjoy immediate returns.

PhaseOne--Akibia's PhaseOne is a rapid launch of an organization's CRM initiatives designed to get them up and running - and showing results - quickly and cost effectively. By deploying low complexity, high benefit functionality for a fixed time, fixed cost PhaseOne meets the immediate needs of the sales/marketing or service organization and creates the momentum for future CRM initiatives.

Reflexing--Through Reflexing, Akibia focuses on improving impact and success of CRM applications, most often after a previous partner has completed the implementation. The company recently launched its Reflexing program to provide a fast and thorough analysis of CRM effectiveness and cure symptoms such as low utilization, insufficient user training, and other problems tied to technical, personnel and organizational issues.

About Akibia Consulting

Akibia Consulting is the leading provider of CRM solutions for companies who seek to establish leadership positions by optimizing customer relationships. Delivering tailored solutions that seamlessly integrate into a client's technology environment, Akibia is a Siebel Systems Siebel is a brand name of Oracle Corporation. Siebel Systems, Inc., founded by Thomas Siebel in 1993, was principally engaged in the design, development, marketing and support of CRM applications.  Premier Consulting Partner (Nasdaq: SEBL SEBL Siebel Systems, Inc. (stock abbreviation, AMEX) ) and a consistent winner of Siebel Systems' Superior Customer Satisfaction Award for quality achievement. Headquartered in Boston, Massachusetts “Boston” redirects here. For other uses, see Boston (disambiguation).
Boston is the capital and most populous city of Massachusetts.[3] The largest city in New England, Boston is considered the unofficial economic and cultural center of the entire New
 with principal offices in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , Chicago, London and Amsterdam, the company employs more than 450 multi-talented people worldwide. Clients include Akamai Technologies Akamai Technologies, Inc. (NASDAQ: AKAM) is a company that provides a distributed computing platform for global Internet content and application delivery, headquartered in Cambridge, Massachusetts. , Inc., PTC (PTC, Needham, MA, www.ptc.com) Long a world leader in mechanical computer-aided design, manufacturing and engineering software, PTC, through acquisitions and reorganization, has transformed itself into a leading provider of Internet-based B2B solutions for discrete manufacturers. , Bose Corporation The Bose Corporation is a privately-held American company based in Framingham, Massachusetts that specializes in audio equipment[2][3] and holds the philosophy of supporting its technological development through research (thus the company motto). , Monster.com, Citibank, and Scudder Threadneedle Investment Services, Ltd. For more information, call (617) 717-7300 or visit the Akibia website at www.akibiaconsulting.com.
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Copyright 2001, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 24, 2001
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