Akibia Consulting Launches Spring CRM Newsletter: `Resisting the Herd Instinct in a Down Market: A Maverick's Guide to CRM Outcomes'.Business Editors/High-Tech Writers WESTBOROUGH, Mass.--(BUSINESS WIRE)--March 25, 2003 Akibia Consulting, a proven leading provider of customer relationship management (CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. ) solutions, today announced the availability of the Spring edition of its newsletter, CRM Quarterly. Titled "Resisting the Herd Instinct Herd Instinct A mentality characterized by a lack of individuality, causing people to think and act like the general population. Notes: This term is used in the investing world to refer to the forces that cause unsubstantiated rallies or sell-offs. in a Down Market: A Maverick's Guide to CRM Outcomes," this issue discusses the importance of taking a more "balanced" approach to CRM Outcomes, rather than over-emphasizing one area. For example, many of today's CRM projects are heavily focused on efficiency and cutting costs - understandable in today's economic environment. But over-emphasizing efficiency in a tight economy can result in a hit on sales and revenues if growth and customer value Outcomes are overlooked. This paper discusses: -- Three CRM Outcome types - Growth, Efficiency, and Value - and the inter-relationship between them -- How a misguided focus on CRM Outcomes can perpetuate harmful economic cycles -- How to take a more balanced (but not necessarily equal) approach to defining Outcomes If you would like to subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day" subscribe, take buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company"; this newsletter, or if you would like to speak to the author, please contact Kate Cerasulo at kcerasulo@akibia.com; 508-621-5178. About Akibia Consulting Akibia Consulting, a proven leading provider of customer relationship management (CRM) solutions, offers award-winning planning, integration, and optimization services designed to ensure successful CRM Outcomes. Recently named Best in Class in The Users Choice Awards sponsored by RealMarket, Akibia Consulting has completed over 375 successful CRM projects for clients throughout North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. and Europe. Akibia is a Siebel Systems Strategic Consulting Partner (Nasdaq: SEBL SEBL Siebel Systems, Inc. (stock abbreviation, AMEX) ) and Certified Partner of Microsoft Business Solutions (Nasdaq: MSFT MSFT Microsoft (stock symbol) MSFT Movimento Sociale Fiamma Tricolore (Italy) MSFT Multi-Stage Fitness Test MSFT Master of Science in Family Therapy MSFT Macalester Students for Fair Trade ). Headquartered in Westborough, Massachusetts with principal offices in New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of , Chicago, London and Amsterdam, its clients represent the financial services, manufacturing, healthcare, and technology industries and include Group Health Incorporated, Bose Corporation, Monster.com, and Kraft Foods Federal Credit Union. For more information, call (508) 621-5100 or visit the Akibia Consulting website at www.akibiaconsulting.com. |
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