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Aki Fujimura Joins Simplex as Chief Operating Officer and Board Member.


SUNNYVALE, Calif.--(BUSINESS WIRE)--Aug. 15, 1997--Simplex Solutions, Inc. today announced that Aki Fujimura, pioneer of the "Quality on Time" concept and a member of the Simplex Technical Advisory Board, has joined the company as chief operating officer Chief Operating Officer (COO)

The officer of a firm responsible for day-to-day management, usually the president or an executive vice-president.
 (COO) and member of the board of directors.

Fujimura will be responsible for engineering, operations, strategy development and product definition for Simplex's highly successful deep submicron IC verification product line.

"Aki is known worldwide for his deep commitment to customer success, his understanding of IC physical design technology, his superb operational management skills, and his ability to deliver high quality software on time," said Penny Herscher, president and chief executive officer of Simplex. "Adding him to our management team is a major milestone in building a world-class EDA (1) (Electronic Design Automation) Using the computer to design, lay out, verify and simulate the performance of electronic circuits on a chip or printed circuit board.  company whose core values are customer success, teamwork, and quality. We're delighted that he has joined our management team and our board, and look forward to his contributions during this critical phase of the company's growth."

"Aki has experienced all phases of corporate development, from inception to public company, both as a board member and as part of the management team," said Resve Saleh, chairman of the board, co-founder of Simplex, and executive vice president of engineering. "He is exceptionally skilled in creating environments where high-quality software development and customer success go hand in hand. I'm thrilled to have him join the company."

Before joining Simplex, Fujimura was vice president of the systems business unit and customer satisfaction group for Pure Atria Atria
The heart has four chambers. The right and left atria are at the top of the heart and receive returning blood from the veins. The right and left ventricles are at the bottom of the heart and act as the body's main pumps.
 as the company grew from a 30-employee start-up in 1993 to a 700-employee public company in 1996. Pure Atria, a pioneering company in software quality tools and solutions, merged with Rational Software earlier this year.

Fujimura's start-up experience began in 1984 as a founder of Tangent Systems which Cadence Design Systems (company) Cadence Design Systems - A company that sells electronic design automation software and services.

http://cadence.com/.

See also Verilog.
, Inc. acquired in 1989. Tangent, a pioneer in the development of placement and routing software for integrated circuits Integrated circuits

Miniature electronic circuits produced within and upon a single semiconductor crystal, usually silicon. Integrated circuits range in complexity from simple logic circuits and amplifiers, about 1/20 in. (1.
, developed the Gate Ensemble system. Fujimura remained on the executive management team at Cadence in various positions, including vice president of central engineering and information systems.

"Simplex has that rare combination of mission-critical technology, a committed and talented team, strong financial backing, and products that meet emerging needs in a growth industry," said Fujimura. "As physical designs become increasingly difficult to verify at 0.25 micron and below, Simplex's technology becomes even more important. I'm looking forward to helping Simplex become the major force in deep submicron IC physical verification Physical verification

A procedure auditors use to ensure that inventory recorded in the book is correct by actually checking out the physical inventory.
."

As a Simplex director, Fujimura joins Chairman Saleh and directors Harvey Jones Harvey M. Jones (April 15, 1921 - December 13, 1998) was an American football running back in the NFL for the Cleveland Rams and the Washington Redskins. He played college football for Baylor University. , chairman of Synopsys, Inc.; F. Gibson "Gib" Myers, general partner of the Mayfield Fund; and A. Richard Newton Arthur Richard Newton (July 1 1951 — January 2 2007) was the dean of the University of California, Berkeley College of Engineering.

Newton was born in Melbourne, Victoria, Australia. He was educated at the University of Melbourne and received a BE in 1973 and M.Eng.
, professor at the University of California, Berkeley The University of California, Berkeley is a public research university located in Berkeley, California, United States. Commonly referred to as UC Berkeley, Berkeley and Cal . Fujimura currently serves on the board of directors for RTime (Seattle, Wash.) and Bristol Technology (Ridgefield, Conn.) and has previously served on the boards of Pure Atria, High Level Design Systems, and the CAD Framework Initiative (CFI CFI
abbr.
cost, freight, and insurance
). He holds a B.S. and an M.S. in electrical engineering and computer science from the Massachusetts Institute of Technology Massachusetts Institute of Technology, at Cambridge; coeducational; chartered 1861, opened 1865 in Boston, moved 1916. It has long been recognized as an outstanding technological institute and its Sloan School of Management has notable programs in business, .

Simplex Solutions, Inc. is a privately-held, electronic design automation (EDA) company pioneering the new market for deep submicron full-chip verification. The company's Fire & Ice and Thunder & Lightning products provide the EDA industry's first fully integrated solution for full-chip IC extraction and analysis. The tools feature proprietary, context-based 3-D extraction, interconnect modeling, and analysis capabilities that enable designers to perform post-layout extraction and analysis which are essential to the final tape-out process for high-performance microprocessors, ASICs, and ASSPs. The tools are readily incorporated into EDA industry-standard, timing-driven design flows and tool environments. -0-

Note to Editors: Fire & Ice and Thunder & Lightning are trademarks of Simplex Solutions, Inc.

CONTACT: Simplex Solutions, Inc.

Penny Herscher, 408/774-1163

or

VitalCom

Scott Seiden, 415/637-8212
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 15, 1997
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