Akamai Releases Data on Advertisers' Web Traffic Volume Following Football's Biggest Game.Traffic to advertiser ad·ver·tise v. ad·ver·tised, ad·ver·tis·ing, ad·ver·tis·es v.tr. 1. To make public announcement of, especially to proclaim the qualities or advantages of (a product or business) so as to increase websites remains high this morning, with close to 300,000 visitors per minute, showing continued interest in Web ad campaigns promoted on-air on-air adj. Spoken, occurring, or used during broadcasting: an on-air gaffe; changed his on-air name. last night CAMBRIDGE Cambridge, city, Canada Cambridge (kām`brĭj), city (1991 pop. 92,772), S Ont., Canada, on the Grand River, NW of Hamilton. It was formed in 1973 with the amalgamation of Galt, Hespeler, and Preston, all founded in the early 19th cent. , Mass. -- Akamai Technologies Akamai Technologies, Inc. (NASDAQ: AKAM) is a company that provides a distributed computing platform for global Internet content and application delivery, headquartered in Cambridge, Massachusetts. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AKAM AKAM Akamai Technologies, Inc. (stock abbreviation) AKAM Automated Key Access Machine ), the leading global service provider for accelerating content and business processes online, released web traffic trends via its Akamai (Akamai Technologies, Inc., Cambridge, MA, www.akamai.com) A company that provides Internet content delivery with guaranteed performance using its own worldwide network. Founded in 1998 by a group of MIT scientists and Internet professionals, Akamai licensed routing algorithms developed Net Usage Index for Advertising (www.akamai.com/netusageindex) tracking real-time 1. real-time - Describes an application which requires a program to respond to stimuli within some small upper limit of response time (typically milli- or microseconds). Process control at a chemical plant is the classic example. Web interest resulting from last night's nationally-televised Super Bowl([R]). Akamai delivered the websites of the majority of the national advertisers for this year's game to support their corresponding online advertising campaigns. The Akamai Net Usage Index for Advertising shows Web traffic to an anonymous aggregate of 21 of Akamai customer sites that integrated their broadcast advertising campaigns with an online component. Akamai's Index is the only online tool to offer a real-time look at the immediate effectiveness of advertising campaigns and their corresponding Web call to actions. The Akamai Net Usage Index for Advertising shows total visitors per minute to a collection of advertisers' sites delivered by Akamai, including Anheuser-Busch, GoDaddy.com[R] and Garmin. Game-Time Web Traffic Trends * Average traffic to these sites for the 2-3 weeks before the game was around 80,000 visitors per minute * During most of the game, Web traffic averaged around 160,000 visitors per minute * Right before halftime, at about 7:45 p.m., a spike A burst of extra voltage in a power line that lasts only a few nanoseconds. See power surge, power swell, sag and surge suppression. (jargon) spike - To defeat a selection mechanism by introducing a (sometimes temporary) device that forces a specific result. resulted of 227,957 visitors per minute * 210,893 of those visitors came from the U.S. * The largest spike came during the last 15 minutes of the game, where traffic jumped to 282,546 visitors per minute * Traffic today is higher than last night, with close to 300,000 visitors per minute visiting these sites, as of early Monday morning * Advertisers who specifically directed people to websites in their ads saw the most immediate website traffic "Multi-channel advertisements are just one part of the convergence between TV and Internet Internet Publicly accessible computer network connecting many smaller networks from around the world. It grew out of a U.S. Defense Department program called ARPANET (Advanced Research Projects Agency Network), established in 1969 with connections between computers at the audiences, bringing rich, interactive video content to the Internet and engaging consumers for an extended period of time," said Brad Rinklin, vice president of marketing at Akamai. "With this, scalability and technology infrastructure become critical, especially to support traffic spikes spikes see peplomer. during large-scale advertising campaigns. While investing millions of dollars in high-end TV commercials, companies must extend and leverage these assets across new channels - and ensure reliability and a positive user experience via a digital media platform." About Akamai's Net Usage Indices The Akamai Net Usage Indices for News, Retail, Music and Advertising track online consumption to websites across a representative set of Akamai's customers. All of the indices are intended to provide unique insight into the massive cultural and economic changes resulting from the ways people worldwide get news and information and act as consumers online. With the data available through Akamai's Net Usage Index, businesses will have real-time information about the success of their advertisements, allowing them to understand the value of their investment. Akamai will not release web usage data on any one customer, but will provide an aggregate view into elevated web traffic patterns. The Akamai Net Usage Index for Advertising will analyze traffic over the next two weeks to show resulting game-related trends. About Akamai Akamai([R]) is the leading global service provider for accelerating content and business processes online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com. Super Bowl[R] is a registered trademark of the National Football League. Use does not imply endorsement or sponsorship. |
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