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Akamai Powers Portable Distribution of Digital Audio and Video Assets for Leading Customers.


CAMBRIDGE, Mass. -- Akamai Technologies Akamai Technologies, Inc. (NASDAQ: AKAM) is a company that provides a distributed computing platform for global Internet content and application delivery, headquartered in Cambridge, Massachusetts. , Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AKAM AKAM Akamai Technologies, Inc. (stock abbreviation)
AKAM Automated Key Access Machine
), the leading global service provider for accelerating content and business processes online, announced today that many of its customers, including National Public Radio, Premiere Radio, and France Televisions Interactive are executing on innovative portable digital media strategies with the Akamai Media Delivery solution.

Akamai's distributed network is leveraged daily by leading global companies to deliver digital content across a variety of platforms and devices. Major mobile carriers are delivering music and video content directly to mobile handsets, and global media and entertainment companies are extending their brand, engaging with audiences and deriving new revenue streams through portable media distribution strategies such as podcasts and video-on-demand. In response to these trends, Akamai has enhanced its applications and media delivery platform to support the requirements of guaranteed massive availability, content control, reporting and asset monetization. Akamai also recently developed an easy-to-use guide for creating and delivering video and audio podcasts. Additionally, Akamai's support for Windows(R) Media DRM (1) (Digital Radio Mondiale) A digital audio broadcasting (DAB) system for AM radio in Europe. See HD Radio.

(2) (Digital Rights M
 10 allows content owners to plan for device portability with their premium content.

"We are seeing significant growth in the number of Akamai customers targeting digital content for portable devices, as well as heightened levels of device traffic and downloads demonstrating increased consumer interest," said Robert Hughes Robert Hughes may refer to:

Politicians
  • Robert Hughes, Baron Hughes of Woodside (born 1932), British Labour politician, MP for Aberdeen North
  • Robert Gurth Hughes (born 1951), British Conservative politician, MP for Harrow West
, executive vice president of global sales, services and marketing at Akamai. "Akamai makes it easier for our customers to embrace this growing trend and further monetize their assets, while providing the business analytics to measure user consumption."

Podcasting - Video Casting

"The use of podcasts for technology and business communications is rising rapidly. Through the power of Internet search, blogs, email newsletters, RSS (Really Simple Syndication) A syndication format that was developed by Netscape in 1999 and became very popular for aggregating updates to blogs and the news sites. RSS has also stood for "Rich Site Summary" and "RDF Site Summary. , and viral online sharing, companies are increasingly enjoying concentrated yet low-cost distribution of powerful rich content to highly interested and influential user communities," said Dana Gardner, principal analyst, Interarbor Solutions. "Podcasting allows organizations to attract and communicate directly with their core target audiences -- on the listeners' terms -- and at their mobile convenience."

Podcasting lets content owners offer audio or video content to be heard or viewed on a device, on a time-shifted basis. While often free, monetization of podcasts is an increasing trend, and advertising sponsored podcasts are further evidence. Digital audio and video files can be very large and popular podcasts add significant capacity and storage demands to infrastructure that can cripple a web server or network. The Akamai Media Delivery solution makes it easy for companies to handle large spikes in demand caused by popular audio or video podcast Video podcast (sometimes shortened to vidcast or vodcast) is a term used for the online delivery of video on demand video clip content via Atom or RSS enclosures.  downloads. In addition, detailed reporting modules offer download intelligence such as download completion rates and geographic data Geographic data is about much more than electronic pictures of maps.

The geographic data that describes our world allows for city planning, flood prediction and relief, emergency service routing, environmental assessments, wind pattern monitoring and many other applications.
, as well as audience intelligence metrics such as unique visitors A count of how many different people access a Web site. For example, if a user leaves and comes back to the site five times during the measurement period, that person is counted as one unique visitor, but would count as five "user sessions.  and top IPs, providing a deeper insight into podcasting distribution and performance.

The Akamai Media Delivery solution enables leading media companies such as National Public Radio, Premiere Radio, and Comedy Central to deliver popular podcasts.

Secure Digital Rights Management Across Devices

As video-enabled portable devices and handsets proliferate, content owners must plan for portable distribution and monetization of premium content. Akamai License Delivery for Windows(R) Media DRM 10 supports portable device distribution with the widest range of purchase and rental options for digital media to ensure the security of premium content as it flows from device to device. In addition to the PC, content owners can target content for playback on any Windows Media Microsoft's audio and video framework for Windows, which embraces playback, encoding and streaming. Windows Media Player is the digital jukebox and media player that comes with every version of Windows.  enabled device including portable audio and video players, set-top boxes, and mobile devices with audio and video capabilities.

"Through Akamai's DRM technology we were able to post more content online, created by independent authors and producers, and protect their rights in a completely secure way," said Philippe Daguerre, technical manager of France Televisions Interactive. "In addition to license delivery, France Televisions uses Akamai's geo-targeting solution to distribute content only to rights authorized regions."

Creating and Delivering Downloadable Media

To help our customers implement podcasting, Akamai has created an easy-to-understand guide that contains details on how to create, publish and deliver audio or video podcasts on the Akamai network, including media formats, encoding tips, leveraging the Akamai License Delivery for Windows Media DRM Windows Media DRM is a Digital Rights Management service for the Windows Media platform. It is designed to provide secure delivery of audio and/or video content over an IP network to a PC or other playback device in such a way that the distributor can control how that content is , how to publish an RSS feed Summaries of Web site content that are published in the RSS format for download. See RSS.  and more. Download "Creating and Delivering Podcasts and other Downloadable Media" at http://www.akamai.com/cfcgi/forms/podcasting_whitepaper.html

About Akamai

Akamai is the leading global service provider for accelerating content and business processes online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.

Windows is a registered trademark of Microsoft Corporation.

Akamai Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  

The release contains information about future expectations, plans and prospects of Akamai Technologies, Inc.'s management that constitute forward-looking statements for purposes of the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure and other factors that are discussed in the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
, quarterly reports on Form 10-Q Form 10-Q

See 10-Q.
, and other documents periodically filed with the SEC.
COPYRIGHT 2006 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2006, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Jun 27, 2006
Words:913
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