Akamai Powers Ecast Network to Deliver the Highest Quality out-of-Home Entertainment Experience.Faster Download Speeds Account for More Than Eight Terabytes of Download Traffic Monthly on Ecast Network CAMBRIDGE, Mass. -- Akamai Technologies Akamai Technologies, Inc. (NASDAQ: AKAM) is a company that provides a distributed computing platform for global Internet content and application delivery, headquartered in Cambridge, Massachusetts. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AKAM AKAM Akamai Technologies, Inc. (stock abbreviation) AKAM Automated Key Access Machine ), the leader in powering rich media, dynamic transactions and enterprise applications online, announced that it is enabling Ecast to effortlessly distribute premium content via its network of broadband touchscreens in more than 10,000 bars and nightclubs across the country. Akamai is helping to speed delivery of Ecast's vast catalog of digital music and rich media advertising. An important benefit of the Akamai platform is the ability to push rich media content reliably across varying peak usage times. Ecast's need to service different audiences -- including consumers, advertisers, jukebox operators as well as its own network operations staff, each with different needs and usage patterns -- has made it an imperative to utilize Akamai's services. "Akamai represents another one of Ecast's competitive advantages," said Dave Schmidt, vice president, products, Ecast. "Our ability to quickly and accurately distribute new releases of software, music catalogs and promotional content, including full screen video, to all of our 10,000 locations at once is a huge benefit to our customers and partners." A recent usage spike occurred on December 21, 2007 when Ecast saw the highest single-day usage and network activity in its history. Occurring at a normally busy time of year, the spike also fell on a Friday, which is typically the busiest day of the week. One-day consumer music plays exceeded daily averages by 36 percent. With other providers, Ecast would have exceeded its bandwidth ceiling and incurred thousands of dollars in overage Overage Apples mainly to convertible securities. Difference between how much common stock one party must sell and the other wishes to buy for the same amount of convertible in a swap. charges -- and even worse, would have simply failed to meet consumer demand. But with Akamai in place, Ecast was able to effortlessly handle this spike in usage without taking a hit to the checkbook or in any way impacting the consumer experience. "Younger audiences' media consumption habits are rapidly changing, placing increased pressure on advertisers and the music industry to reach audiences in more engaging and compelling ways," said Brad Rinklin, vice president of marketing, Akamai. "The ability to provide a more immersive and interactive experience allows Ecast to continuously drive revenue, engage a captive audience and create a dynamic environment for music enthusiasts." "Prior to implementing Akamai's solution, we employed a time- and labor-intensive process to manage peak bandwidth. It often took five to eight hours to release such large content bundles. Now, with Akamai, we just 'let it fly' and don't worry about peak demand," Schmidt concluded. About Ecast Ecast operates the largest broadband touchscreen media network in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , providing digital music to over 10,000 bars and nightclubs across the country. The unique touchscreen music service allows locations to put the power of choice where it should be: with the consumer. Utilizing the speed and scalability of broadband, Ecast delivers music, advertising and other forms of entertainment to the young-adults most responsible for affecting purchasing decisions and consumer trends. Ecast is changing the way people listen to music in public places and revolutionizing out-of-home advertising Out-of-home advertising (also referred to as OOH) is essentially all type of advertising that reaches the consumer while he or she is outside the home. This is in contrast to broadcast, print, or internet advertising, which may be delivered to viewers out-of-home (e.g. . Ecast's investment partners include Crosslink Capital, DCM DCM abbr. Distinguished Conduct Medal , El Dorado El Dorado, legendary country of South America El Dorado (ĕl`dərä`dō, –rā`–) [Span.,=the gilded man], legendary country of the Golden Man sought by adventurers in South America. Ventures, Focus Ventures and Mobius Venture Capital. For more information, please visit www.ecastnetwork.com. The Akamai Difference Akamai([R]) provides market-leading managed services An umbrella term for third-party monitoring and maintaining of computers, networks and software. The actual equipment may be inhouse or at the third-party's facilities, but the "managed" implies an ongoing effort; for example, making sure the equipment is running at a certain quality for powering rich media, dynamic transactions, and enterprise applications online. Having pioneered the content delivery market one decade ago, Akamai's services have been adopted by the world's most recognized brands across diverse industries. The alternative to centralized Web infrastructure, Akamai's global network of tens of thousands of distributed servers provides the scale, reliability, insight and performance for businesses to succeed online. An S&P 500 and NASDAQ 100 company, Akamai has transformed the Internet into a more viable place to inform, entertain, interact, and collaborate. To experience The Akamai Difference, visit www.akamai.com. Akamai Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, changes in technology used by Ecast or termination of its relationship with Akamai, failure to have available sufficient transmission capacity, a failure of Akamai's network infrastructure, and other factors that are discussed in the Company's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. , quarterly reports on Form 10-Q Form 10-Q See 10-Q. , and other documents periodically filed with the SEC. |
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