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Akamai Helps Handle High-Volume Traffic During Recent Victoria's Secret Online Fashion Show.


Business/Technology Editors

CAMBRIDGE, Mass.--(BUSINESS WIRE)--June 1, 2000

Akamai's FreeFlow(SM) Service Successfully Supported

Record-Breaking Surge of VictoriasSecret.com Visitors Before, During

and After the Event

Akamai Technologies Akamai Technologies, Inc. (NASDAQ: AKAM) is a company that provides a distributed computing platform for global Internet content and application delivery, headquartered in Cambridge, Massachusetts. , Inc. (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AKAM AKAM Akamai Technologies, Inc. (stock abbreviation)
AKAM Automated Key Access Machine
), the foremost provider of global, high performance services for the delivery of Internet content, streaming media See streaming audio, streaming video and digital media hub. , and applications, today announced that its FreeFlow service quickly and reliably delivered rich and engaging Web site content for the recent Victoria's Secret For the Sonata Arctica single, see Victoria's Secret (song)

Victoria's Secret is an American retailer of high quality lingerie and beauty products.[2]
 Cannes 2000 Fashion Show Webcast. For visitors from nearly 140 countries that accessed VictoriasSecret.com on the day of the event, FreeFlow served over 15 million requests for Akamaized content during peak traffic periods.

To assist in keeping Victoria's Secret's web site fully optimized throughout the event, FreeFlow delivered select content for VictoriasSecret.com, as well as all content for the company's eLounge site, which contained special edition fashion show-related content including glamorous photos, video files and advertisements. Utilizing Akamai's broad deployment of 4,000 edge servers, visitors received fast, reliable access to VictoriasSecret.com during peak traffic periods as FreeFlow delivered content at up to 1,700 hits per second. The high performance enabled by FreeFlow helped to make the Victoria's Secret online fashion show event a success because all consumers, whether logging on to watch the live webcast, to explore VictoriasSecret.com, or to access Victoria's Secret's eLounge, were fully serviced.

"As part of our commitment to delivering a superior customer experience across all channels, our goal was to ensure that visitors to VictoriasSecret.com continued to enjoy rapid, reliable delivery of content, even during peak traffic periods occurring in tandem Adv. 1. in tandem - one behind the other; "ride tandem on a bicycle built for two"; "riding horses down the path in tandem"
tandem
 with large-scale events such as our Cannes 2000 Fashion Show Webcast," said Tim Plzak, Director, Advanced Technology Planning at Intimate Brands, Inc., parent company of Victoria's Secret. "Akamai's specialization in delivering content with enhanced speed and performance, as well as its high level of commitment to this project throughout the entire process, significantly contributed to our success in extending the Victoria's Secret brand to customers across the globe during our Fashion Show Webcast," continued Plzak.

"Akamai has become the natural choice for leading content providers such as Victoria's Secret when broadcasting large-scale web events. We're thrilled to have been chosen as a technology partner for Victoria's Secret's largest Web endeavor ever," said Earl Galleher, vice president, worldwide sales and support, Akamai. "Akamai's technology and our ability to handle audiences of any size at any time has proven itself over and over, and as a result, our strong track record of success now speaks for itself."

About Akamai

Akamai is the foremost provider of distributed content, streaming media, and applications delivery services and serves over 1,000 customers. Akamai has the broadest deployment of servers for content, streaming media, and applications delivery with more than 4,000 servers in over 45 countries directly connected to more than 160 different telecommunications networks A telecommunications network is a of telecommunications links and nodes arranged so that messages may be passed from one part of the network to another over multiple links and through various nodes. . Akamai (pronounced AH kuh my) is Hawaiian for intelligent, clever and cool.

The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements forward-looking statement

A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections.
 for purposes of the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions under The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the dependence on Akamai's Internet content delivery service, a failure of its network infrastructure, the complexity of its service and the networks on which the service is deployed, the failure to obtain access to transmission capacity and other factors that are discussed in the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and other documents periodically filed with the SEC.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jun 1, 2000
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