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Akamai Extends Streaming Media Leadership With Addition of Major Entertainment and Enterprise Customers.


Business Editors/High-Tech Writers

Internet World 2000...Booth #2501

LOS ANGELES--(BUSINESS WIRE)--April 5, 2000

BBC America BBC America is an American television network, owned and operated by BBC Worldwide, which was launched on March 29, 1998, available on both cable and satellite. It is one of two BBC branded channels broadcast in the United States, the other being global news channel, BBC World. , Lycos, Microsoft(R), Paramount Digital Entertainment,

and Wired, among top eBusinesses rapidly adopting

Akamai's FreeFlow(SM) Streaming service

Akamai Technologies Akamai Technologies, Inc. (NASDAQ: AKAM) is a company that provides a distributed computing platform for global Internet content and application delivery, headquartered in Cambridge, Massachusetts.  (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AKAM AKAM Akamai Technologies, Inc. (stock abbreviation)
AKAM Automated Key Access Machine
), the foremost provider of global, high performance services for the delivery of Internet content, streaming media See streaming audio, streaming video and digital media hub. , and applications, announced today a series of leading media, entertainment and enterprise-focused eBusinesses that are utilizing Akamai's FreeFlow(SM) Streaming service.

Akamai's FreeFlow Streaming service has delivered millions of streams to date for today's leading eBusinesses including Apple, FOXSports, and Nike, and has recently added streaming customers Adobe, astonishDV, Bannerlab.com, BBC America, Big Screen Sports, The Children's Place, CBS (Cell Broadcast Service) See cell broadcast.  SportsLine, Cool Link, FarmClub.com, HoopsTV.com, Lycos, Microsoft, Omnipod, Paramount Digital Entertainment, RadicalMail, threesquared, Ticketmaster Online-CitySearch, Inc., Voxxy, Wired, and Zooropa. These customers rely on FreeFlow Streaming to deliver the highest quality streams to the largest audiences, reliably and consistently. In addition, since July 1999, Akamai has been the exclusive network provider for Apple's QuickTime TV (QTV QTV QuickTime TV (Apple Computer, Inc.)
QTV Queer Television
QTV Quality Television (Philippine cable TV channel)
QTV Qualified Through Verification (USDA)
QTV Quran Television
) network.

Extending its leadership in the delivery of streaming media, Akamai's FreeFlow Streaming service provides the highest quality streaming media delivery solution available across today's largest globally distributed network of over 2,750 Web servers within 150 Internet backbones A group of communications networks managed by several commercial companies that provide the major high-speed links across the country. ISPs are either connected directly to these backbones or to a larger regional ISP that is connected to one. , ISPs cable head ends, DSL DSL
 in full Digital Subscriber Line

Broadband digital communications connection that operates over standard copper telephone wires. It requires a DSL modem, which splits transmissions into two frequency bands: the lower frequencies for voice (ordinary
 providers and satellite facilities. The scalability of the Akamai network ensures an unparalleled reach to support massive world-wide audiences, or hundreds of thousands of concurrent streams. Leveraging Akamai's advanced technology for delivering broadband quality streams, FreeFlow Streaming supports on-demand, live and scheduled broadcast content.

"Today's news demonstrates the rapid adoption of Akamai's streaming services by leading eBusinesses," said Dan Fraisl, vice president and general manager of streaming at Akamai. "Akamai offers a highly innovative streaming solution that combines the ability to evaluate real-time Internet conditions, server capacity, content location and user location, with an advanced delivery mechanism for utilizing both the terrestrial Internet and best-of-breed satellite capabilities. The result is a one-of-a-kind technology that dynamically determines the optimal transport route to distribute content to points closest to viewers."

"Akamai's streaming service helped make CBS SportsLine's coverage of `March Mayhem' our most successful event ever. Its ability to support the thousands of end users who simultaneously accessed our live audio and on-demand audio and video coverage of the NCAA tournament NCAA Tournament can mean:

Men's Sports
  • NCAA Men's Division I Basketball Championship, the most common usage of this term
  • NCAA Men's Division II Basketball Championship
  • NCAA Men's Division III Basketball Championship
 contributed to CBS SportsLine's achieving new traffic records," said Dan Leichtenschlag, senior vice president, operations for SportsLine.com, Inc. (NASDAQ: SPLN SPLN Spline ), the leading global Internet sports media Sports Media, Inc. (SMI) is a Sports Media and Marketing company that produces radio and television programming as well as representing professional athletes. 2002 Cowboys Live - Hosted by Dallas Cowboys Joey Galloway  company, and publisher of CBS SportsLine.

"Apple has added 40 of the best entertainment and news channels to the new QuickTime TV network in less than a year," said Philip Schiller, Apple's vice president of Worldwide Product Marketing. "With Akamai as our exclusive QTV network provider, we have been able to break through traditional Internet limitations by pushing high-quality audio and video content closer to Internet surfers and delivering a better media experience."

As a 24-hour basketball network, HoopsTV.com employs Akamai's streaming service to deliver daily original content from playgrounds, high schools and colleges, and the NBA NBA
abbr.
1. National Basketball Association

2. National Boxing Association

NBA (US) n abbr (= National Basketball Association) → Basketball-Dachverband (=
; content that can't be found anywhere else. "The most valuable commodity of the content provider is the attention of its audience," said Scott O'Neil, president of HoopsTV.com. "Akamai's powerful streaming service has enabled HoopsTV.com to deliver tens of thousands of reliable, high quality Webcasts, helping HoopsTV.com to establish itself as one of the most popular sports and entertainment destinations on the Web."

Akamai's Proprietary SteadyStream(SM) Technology

FreeFlow Streaming is built upon Akamai's EdgeAdvantage(TM) platform that utilizes sophisticated algorithms to monitor the Internet on a real-time basis, understand the location of the requesting user, and make intelligent decisions about the best and most efficient Akamai edge server from which to deliver content to the end user. In addition, FreeFlow Streaming incorporates Akamai's proprietary SteadyStream(SM) technology that splits encoded broadcast signals into multiple streams sent across the Akamai network, and then recombines them at the edge of the Internet to recreate the streams into their original high-quality format.

For a content provider, Akamai's FreeFlow Streaming service is easy to implement in addition to providing an entire solution for on-demand or broadcast events. Akamai has dedicated event producers to support the entire process of executing a live broadcast, and has partnered with leading encoding and production companies in order to offer best-of-breed providers for captivating cap·ti·vate  
tr.v. cap·ti·vat·ed, cap·ti·vat·ing, cap·ti·vates
1. To attract and hold by charm, beauty, or excellence. See Synonyms at charm.

2. Archaic To capture.
 a Web audience.

For end users, no plug-ins or other browser modifications are necessary to experience the enhanced performance of Akamai's FreeFlow Streaming service in today's popular formats.

Advanced Reporting Services

Akamai's FreeFlow Streaming service is accompanied by detailed user reporting for content providers to understand the audience and the effectiveness of the content. In real-time, content providers can assess the success of events and know immediately the number of viewers, the number of concurrent streams and from which geographic location the viewers originate. These statistics can be viewed historically in up to five-minute increments to understand what part of the programming viewers watched, at what bit rates and with what format. These reports include:
- Average number of concurrent streams

- Number of hits

- Minutes of content viewed

- Maximum concurrent streams

- Amount of content delivered

- Number of unique viewers


Akamai's advanced reporting services were unveiled in a separate announcement made today by the Company.

Pricing and Availability

Available in QuickTime and Windows Media Technologies See Windows Media. , Akamai's FreeFlow Streaming service is providing customers with the delivery of live and on-demand streaming audio A one-way audio transmission over a data network. It is widely used on the Web as well as company networks to play audio clips and Internet radio. Computers in home networks stream audio (mostly music) to digital media hubs connected to home theaters.  and video. Akamai's reporting tools are also available to monitor and evaluate the effectiveness of streaming media content. Pricing is available for sustained usage models including on-demand clips or Internet radio, as well as one-time events.

About Akamai

Akamai Technologies is headquartered in Cambridge, Massachusetts and has offices in San Mateo and Cupertino, California, and Europe. Akamai is the leader in distributed content, streaming media, and applications delivery, serving over 550 of the Web's most popular properties including over 125 leading e-commerce companies. Akamai has deployed the broadest global network for content, streaming media, and applications delivery with more than 2,750 servers in over 45 countries directly connected to more than 150 different telecommunications networks. Akamai (pronounced AH kuh my) is Hawaiian for intelligent, clever and cool.

The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions under The Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the dependence on Akamai's Internet content delivery service, a failure of its network infrastructure, the complexity of its service and the networks on which the service is deployed, the failure to obtain access to transmission capacity and other factors that are discussed in the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
 and other documents periodically filed with the SEC.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:7ISRA
Date:Apr 5, 2000
Words:1152
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