Akamai Appoints Lisa Arthur as Chief Marketing Officer.CAMBRIDGE, Mass. -- Akamai Technologies Akamai Technologies, Inc. (NASDAQ: AKAM) is a company that provides a distributed computing platform for global Internet content and application delivery, headquartered in Cambridge, Massachusetts. , Inc. (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : AKAM AKAM Akamai Technologies, Inc. (stock abbreviation) AKAM Automated Key Access Machine ), the global leader of distributed computing (1) The use of multiple computers networked throughout a wide geographical area, or the world via the Internet, in order to solve a single problem. See grid computing. (2) The use of multiple computers in an enterprise rather than one centralized system. solutions and services, today announced that Lisa Arthur has been named Chief Marketing Officer, effective today. With more than twenty years TWENTY YEARS. The lapse of twenty years raises a presumption of certain facts, and after such a time, the party against whom the presumption has been raised, will be required to prove a negative to establish his rights. 2. of marketing and communications experience, Ms. Arthur will report to George Conrades, Akamai chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , and will be responsible for Akamai's marketing strategy and operations, including product marketing, channel marketing, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales , programs and services, and sales training. "Lisa's impressive track record and unique ability to blend marketing creativity and strategy with technical expertise will be very important as Akamai enters new and expanding markets for on-demand distributed computing solutions," Conrades said. "We are looking forward to Lisa playing a central role in developing and marketing our offerings." Most recently, Ms. Arthur served as Vice President, On Demand & Services Marketing Services marketing is marketing based on relationship and value. It may be used to market a service or a product. Marketing a service-base business is different from marketing a product-base business. at Oracle Corporation. Ms. Arthur was responsible for global marketing of Oracle's fastest growing business, Oracle On Demand, as well as Support, Consulting, and Education Services, representing more than $6 billion in revenue. Her responsibilities included developing global marketing strategies, positioning, awareness, and demand creation. Ms. Arthur also has served as Vice President, Global CRM (Customer Relationship Management) An integrated information system that is used to plan, schedule and control the presales and postsales activities in an organization. Product Marketing at Oracle, and was responsible for developing and orchestrating product marketing strategies for Oracle's CRM business. In this role, she launched Oracle's entry into the CRM market. She served as a global spokesperson and industry domain expert on CRM strategies, speaking to marketing and sales executives around the world. Ms. Arthur also launched Oracle's first online applications business, oracle.sales.com, as well as four product introductions and a global thought leadership initiative that reached more than 500,000 people. Arthur said, "Akamai is the leader in on demand content and application delivery, evident by the large enterprises and government agencies that rely on its scalable technology platform. Akamai offers one of the industry's most important services platforms and I am excited to be joining the Akamai team." Prior to her role at Oracle, Ms. Arthur was Vice President of Marketing at Exact Software (formerly Macola Software), a provider of E-Business software for small to midsize businesses. She was responsible for managing and directing global marketing, including product marketing, strategic programs, lead generation, corporate communications, advertising and strategic alliances. Ms. Arthur has also held diverse marketing roles for companies in various industries, in addition to serving on the board of directors for Aqua Tech Environmental Labs. Ms. Arthur holds a bachelor's degree from Ohio State University Ohio State University, main campus at Columbus; land-grant and state supported; coeducational; chartered 1870, opened 1873 as Ohio Agricultural and Mechanical College, renamed 1878. There are also campuses at Lima, Mansfield, Marion, and Newark. . About Akamai Akamai(R) is the global leader of distributed computing solutions and services, making the Internet predictable, scalable, and secure for conducting profitable e-business. The Akamai on demand platform enables customers to easily extend their Web operations - with full control - anywhere, anytime, without the cost of building out infrastructure. Headquartered in Cambridge, Massachusetts, Akamai serves hundreds of today's most successful enterprises and government agencies around the globe. Akamai is The Business Internet. For more information, visit www.akamai.com. |
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