Akamai Advances Customized Content Delivery With EdgeScape Pro.Business/Technology Editors LOS ANGELES--(BUSINESS WIRE)--March 14, 2001 Comprehensive geo-location functionality to identify city-level geo codes and actual measured throughput for intuitive content delivery INTERNET WORLD--Akamai Technologies, Inc. (Nasdaq: AKAM AKAM Akamai Technologies, Inc. (stock abbreviation) AKAM Automated Key Access Machine ), the leading Content Delivery Service Provider (CDSP (Content Delivery Service Provider) A global network that provides faster delivery of Web pages over the Internet. Using servers stationed around the world with duplicate content, the server closest to the user's request is the one that responds. ), today unveiled its advanced geo-location functionality - EdgeScape(SM) Pro - giving content providers, online advertising companies, application service providers, and Internet infrastructure providers a powerful source of anonymous end-user data that will benefit both visitors and providers. Available as an independent service or as part of Akamai's integrated EdgeSuite(SM) offering, EdgeScape Pro, which builds on Akamai's EdgeScape service released in July 2000, characterizes individual IP addresses by measured throughput and geo-location to the city-level, allowing both the delivery of customized content and the more effective use of bandwidth. Web and application developers can also benefit from the functionality by integrating the EdgeScape Pro database to enhance their own applications and services. Among the customers of Akamai's geo-location technology are BURST!Media, The MTVi Group, Predictive Networks, Royal Caribbean, TV.TV, and WebTrends. "At BURST!, we work with advertisers to assure that their advertising reaches the right audience, in the right place, at the right time," said Dave Stein, chief technology officer and co-founder of BURST!Media, a leading advertising network for specialty-content Web publishers. "In addition to country and state data, Akamai provides us with the ability to do targeting based on MSA (Metropolitan Service Area) An urban area with at least 50,000 people plus surrounding counties. There are 306 MSAs and 428 RSAs (rural service areas) in the U.S. MSAs and RSAs are used to allocate cellular licenses. (Metropolitan Statistical Area) and DMA (1) (Digital Media Adapter) See digital media hub. (2) (Document Management Alliance) A specification that provides a common interface for accessing and searching document databases. (Designated Marketing Area). Coupled with our use of Akamai's services for content delivery and global traffic management, this added capability will help us better meet the needs of advertisers utilizing our network." "TV.TV's Content and Advertising Partners value our use of Akamai's geo-location technology for enforcing geographic syndication rules within TV.TV's Media Distribution Service," said Dan Mayer, senior vice president of business development, TV.TV, a broadband entertainment network and business unit of IDT IDT Integrated Device Technology, Inc. (Santa Clara, CA, USA) IDT I Don't Think IDT Identity Theft IDT Interrupt Descriptor Table IDT Integrated DNA Technologies IDT Inactive Duty Training IDT Instructional Design & Technology Corporation. "The ability to characterize undeclared site traffic by geography and bandwidth has unleashed a wave of new content, applications and business models on the Web," said John Shumway, vice president, platform services, Akamai. "The market for geo-location and bandwidth characterization A rather long and fancy word for analyzing a system or process and measuring its "characteristics." For example, a Web characterization would yield the number of current sites on the Web, types of sites, annual growth, etc. services has exploded ex·plode v. ex·plod·ed, ex·plod·ing, ex·plodes v.intr. 1. To release mechanical, chemical, or nuclear energy by the sudden production of gases in a confined space: over the last nine months and, with its customer base, extensive network and key industry partnerships, Akamai has found itself in an ideal position to assemble, analyze and deliver valuable new services to a growing list of customers." With its industry-leading, global network of more than 8,000 edge servers and continual mapping of the Internet, Akamai has an exceptional ability to share real-time network knowledge for the delivery of relevant content. EdgeScape Pro takes the capabilities of Akamai's EdgeScape service to the next level for content providers wishing to leverage more granular granular /gran·u·lar/ (gran´u-lar) made up of or marked by presence of granules or grains. gran·u·lar adj. 1. Composed or appearing to be composed of granules or grains. 2. data for content customization. Content providers, online advertising companies, application service providers, and Internet infrastructure providers can benefit from EdgeScape Pro's ability to determine the U.S. and select international cities from which end users are accessing Web sites. In addition, the breadth of the Akamai network allows EdgeScape Pro to identify an end user's actual measured throughput and enable the selective delivery of high bandwidth content to users whose connection can support it. Akamai correlates geographic and network information to IP addresses, enabling the customization of content without compromising end user privacy. As part of Akamai's integrated EdgeSuite offering, EdgeScape Pro assists the delivery of customized, dynamic content through the construction of Web pages from component pieces that can be targeted and delivered from locations optimized for each end user. As an independent service, EdgeScape Pro is easily implemented and the data is automatically and continuously updated, ensuring that customers always have access to accurate, up-to-date information. Akamai also leverages relationships with more than 470 network partners and looks to continually enhance the EdgeScape Pro database as the Akamai network grows. EdgeScape Pro: -- Delivers detailed geographic U.S. and select international city codes to help content providers customize content for increased user satisfaction and retention. -- Delivers MSA, DMA, county, latitude/longitude, area code, and time zone codes of end users, for end users accessing the Internet from U.S. cities. -- Determines actual measured throughput to intelligently determine high bandwidth users based on the current speed of their connections. -- Helps companies comply with the digital rights of licensed content. -- Helps Web and application developers enhance their own offerings through comprehensive geo-location data. -- Enhances a content provider's online brand and site stickiness by creating a more intuitive end-user experience. EdgeScape Pro is generally available today as a monthly service offering with pricing dependant on Adj. 1. dependant on - determined by conditions or circumstances that follow; "arms sales contingent on the approval of congress" contingent on, contingent upon, dependant upon, dependent on, dependent upon, depending on, contingent level of granularity The degree of modularity of a system. More granularity implies more flexibility in customizing a system, because there are more, smaller increments (granules) from which to choose. and licensing options. About Akamai Akamai is the leading Content Delivery Service Provider, serving more than 3,600 customers worldwide. Akamai has the broadest deployment of servers for content, streaming media See streaming audio, streaming video and digital media hub. , and applications delivery with more than 8,000 servers in 55 countries directly connected within 473 different telecommunications networks A telecommunications network is a of telecommunications links and nodes arranged so that messages may be passed from one part of the network to another over multiple links and through various nodes. . Akamai Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements forward-looking statement A projected financial statement based on management expectations. A forward-looking statement involves risks with regard to the accuracy of assumptions underlying the projections. for purposes of the safe harbor Safe Harbor 1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated. 2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive. provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the dependence on Akamai's Internet content delivery service, a failure of its network infrastructure, the complexity of its service and the networks on which the service is deployed, the failure to obtain access to transmission capacity and other factors that are discussed in the Company's Annual Report on Form 10-K Form 10-K A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information. Form 10-K See 10-K. and other documents periodically filed with the SEC. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion