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Akamai Accelerates Media Delivery at Starbucks Stores.


CAMBRIDGE, Mass. & SEATTLE -- Akamai (NASDAQ NASDAQ
 in full National Association of Securities Dealers Automated Quotations

U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on
: AKAM AKAM Akamai Technologies, Inc. (stock abbreviation)
AKAM Automated Key Access Machine
) and Starbucks (NASDAQ: SBUX SBUX Starbucks Corporation (stock symbol)
SBUX Starbucks Coffee Company
) announced today a technology relationship that over time includes the deployment of Akamai-enabled content delivery servers within thousands of Starbucks stores to provide fast and reliable wireless delivery of digital music.

Akamai will serve as the exclusive content distribution provider in the U.S. for the unique partnership announced last month between Apple and Starbucks. Having Akamai-enabled servers located within participating Starbucks locations provides multiple benefits. First, by serving content from within the Starbucks local area network, last mile access has been reduced to a few feet, dramatically improving end user performance, and eliminating the expense and time-to-market of having to increase connectivity in each store location. Second, Akamai's technology creates a fast and reliable route for the delivery of content from the iTunes Store The iTunes Store is an online business run by Apple Inc. which sells media files that are accessed through its iTunes application.

Opening as the iTunes Music Store on April 28 2003, it proved the viability of online music sales.
 to Starbucks locations.

"The iTunes Wi-Fi Music Store and the exclusive 'Now Playing' service in Starbucks locations are a powerful new way for our customers to discover and acquire great new music when and where they are inspired by it," said Ken Lombard, president of Starbucks Entertainment. "With Akamai-enabled servers in our stores, we are able to ensure the highest quality music downloads while providing a very personalized music experience for our customers."

"We are excited about our technology relationship with Starbucks," said Paul Sagan, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , Akamai. "This represents the culmination of extensive planning, and we are honored to join Apple and Starbucks in this major transformation of how people discover new music. Enabling servers within a customer's retail environment with Akamai's technology demonstrates the pervasiveness and agility of our edge architecture."

Apple and Starbucks are offering customers the ability to wirelessly browse, buy and download music from the iTunes Wi-Fi Music Store at Starbucks locations onto their iPod[R] touch, iPhone[TM] or PC or Mac[R] running iTunes. When a customer enters a participating Starbucks location, their iTunes-enabled device automatically recognizes the iTunes Wi-Fi Music Store using the T-Mobile HotSpot[TM] network with no connection fee or network login Signing in and gaining access to a network server, Web server or other computer system. The process (the noun) is a "login" or "logon," while the act of doing it (the verb) is to "log in" or to "log on. . Starbucks customers will be able to see the exact songs being played in their store and be able to access any of the millions of songs in the iTunes catalog. November 8, 2007 will mark completion of the second phase of a national roll-out, equipping more than 900 Starbucks in New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, Seattle, and San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden  with Akamai-enabled servers.

About Starbucks

Starbucks Coffee Company provides an uplifting experience that enriches people's lives one moment, one human being, one extraordinary cup of coffee at a time. To share in the experience, visit www.starbucks.com.

About Akamai

Akamai[R] is the leading global service provider for accelerating content and applications online. Thousands of organizations have formed trusted relationships with Akamai, improving their revenue and reducing costs by maximizing the performance of their online businesses. Leveraging the Akamai EdgePlatform, these organizations gain business advantage today, and have the foundation for the emerging Web solutions of tomorrow. Akamai is "The Trusted Choice for Online Business." For more information, visit www.akamai.com.

Akamai Statement Under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  

The release contains information about future expectations, plans and prospects of Akamai's management that constitute forward-looking statements for purposes of the safe harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 provisions under The Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including, but not limited to, the effects of any attempts to intentionally disrupt our services or network by unauthorized users or others, unexpected delays in expanded deployment of the service, changes in technology used in conjunction with the Akamai services to which Akamai may not be able to adapt its services on a cost-effective basis or at all, a termination of the all or a significant portion of the agreement by Starbucks prior to its scheduled expiration, a failure of Akamai's network infrastructure, and other factors that are discussed in the Company's Annual Report on Form 10-K Form 10-K

A report required by the SEC from exchange-listed companies that provides for annual disclosure of certain financial information.


Form 10-K

See 10-K.
, quarterly reports on Form 10-Q Form 10-Q

See 10-Q.
, and other documents periodically filed with the SEC.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Oct 18, 2007
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