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Ajaxo Wireless Smart Agent Brings sephora.com Online Shopping to Wireless Web Enabled Mobile Phones.


Business Editors and High Tech Writers

CUPERTINO, Calif.--(BUSINESS WIRE)--Jan. 27, 2000

Ajaxo announced the partnership to provide sephora.com wireless delivery on Internet-ready devices. Just in time for Valentine's Day Valentine's Day: see Saint Valentine's Day.
Valentine's Day

Lovers' holiday celebrated on February 14, the feast day of St. Valentine, one of two 3rd-century Roman martyrs of the same name. St.
, consumers with web-enabled mobile phones can purchase the perfect gift or browse for other gift ideas from sephora.com's holiday gift pages.

&uot;Ajaxo is committed to bringing e-businesses to wireless,&uot; said Connie Chun, Vice President of Business Development and Marketing of Ajaxo. &uot;Not all wireless services are the same. For example, regional protocol such as HDML (Handheld Device Markup Language) A specialized version of HTML designed to enable wireless pagers, cellphones and other handheld devices to obtain information from Web pages. HDML was developed by Phone.  only works for domestic U.S. The wireless solution offered by Ajaxo Smart Agent is compatible with multiple protocols and devices, enabling its users to gain access to information globally.&uot;

&uot;Sephora is the leading beauty e-tailer with a global presence. Ajaxo is proud to provide sephora.com a wireless solution that delivers true global wireless service.&uot;

&uot;sephora.com's launch into wireless provides the ultimate in convenience for our customers to access the most sought after fragrances, cosmetics and skin-care products available on the web, including sephora.com's own exclusive gift sets,&uot; said Jim Kenney, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of sephora.com. &uot;Our foray into Verb 1. foray into - enter someone else's territory and take spoils; "The pirates raided the coastal villages regularly"
raid

encroach upon, intrude on, obtrude upon, invade - to intrude upon, infringe, encroach on, violate; "This new colleague invades my
 wireless is part of our overall strategy to provide a unique and highly valued experience for our customers that allows them to shop the way they choose, anytime, anywhere.&uot;

For more complete information, please visit http://phone.ajaxo.com/sephora.html

About Ajaxo

Ajaxo Inc. is a technology company specializes in the delivery of wireless data services and systems to enterprises and e-businesses. Its Ajaxo Smart Agent Integrated Development Software enables corporations to leverage on their existing Web investment in bringing secure real-time data Real-time data denotes information that is delivered immediately after collection. There is no delay in the timeliness of the information provided.

Some uses of this term confuse it with the term dynamic data.
 communication and transactions to the wireless handheld devices.

For more details on Ajaxo's wireless technology, please visit the following Web-site:

http://www.ajaxo.com/

About sephora.com

sephora.com Inc. and Sephora USA LLC (Logical Link Control) See "LANs" under data link protocol.

LLC - Logical Link Control
 are units of the Selective Distribution Group of Paris-based LVMH LVMH Moët Hennessy-Louis Vuitton (upscale retailer)  Moet Hennessy Louis Vuitton The Louis Vuitton Company (more commonly known simply as Louis Vuitton) is a luxury French fashion and leather goods brand and company, headquartered in Paris, France. It is a division of the French holding company, LVMH Louis Vuitton Moët Hennessy S.A. , the world's leading luxury products group. Sephora.com, which can be viewed at http://www.sephora.com/, is the definitive address for beauty on the Internet, with over 200 brands and 650 collections. Sephora is one of the largest fragrance and cosmetic retailers in Europe. Currently, Sephora operates 250 stores in France and Europe, and is continuing its aggressive expansion plan in the US with 50 stores opened in the last 18 months. Sephora recently entered the Asian market, opening its first store Tokyo in the Ginza on November 28, 1999.
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Publication:Business Wire
Geographic Code:1USA
Date:Jan 27, 2000
Words:424
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