Ajax Media Launches Cyber Sweeps Magazine in Partnership With Media Metrix.NEW YORK--(BUSINESS WIRE)--Nov. 1, 1999-- Media Metrix Chosen as Provider of Internet Data to New Sister Publication of Cable Sweeps and the Sweeps Book Ajax Media, the leading publisher of media ratings trade magazines, today announced its launch of Cyber Sweeps Magazine, the source for easy-to-use Internet audience and e-commerce behavioral data and analysis. Media Metrix, (NASDAQ NASDAQ in full National Association of Securities Dealers Automated Quotations U.S. market for over-the-counter securities. Established in 1971 by the National Association of Securities Dealers (NASD), NASDAQ is an automated quotation system that reports on : MMXI MMXI Media Metrix ), the leader and pioneer in Internet and Digital Media audience measurement, provides a selection of its audience and e-commerce measurement data to Ajax Media for interpretation and publication in Cyber Sweeps. Cyber Sweeps was founded on the principle that today's media executives are overwhelmed o·ver·whelm tr.v. o·ver·whelmed, o·ver·whelm·ing, o·ver·whelms 1. To surge over and submerge; engulf: waves overwhelming the rocky shoreline. 2. a. with information and need comparative analyses in a quick, accurate and accessible format. Cyber Sweeps' format is based on its long-established, widely read sister publications Cable Sweeps, which covers audience data in the cable television industry, and the Sweeps Book, which covers television ratings Television ratings may refer to:
New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. ), will be sent quarterly to executives in the advertising, Internet, production and distribution, financial and broadcast communities. "The launch of Cyber Sweeps has met more enthusiasm than we've seen in ten years of publishing. The goal of the publication is to provide the ad buying community with accessible trend studies and to elevate the standard methodology of the Internet industry," said Jon Banner, publisher and president of Ajax Media. "Cyber Sweeps translates Media Metrix data into a format that specific client sectors and media executives will get great utility out of. This publication makes Media Metrix numbers even easier to use," said Jim D'Arcangelo, senior vice president, business development, of Media Metrix. "The Cable Sweeps publication had a huge impact on cable television advertising, and we think that Cyber Sweeps will go a long way in fostering an understanding of Internet usage," said Marshall Cohen cohen or kohen (Hebrew: “priest”) Jewish priest descended from Zadok (a descendant of Aaron), priest at the First Temple of Jerusalem. The biblical priesthood was hereditary and male. Sr. Vice President, Brand Development for America Online See AOL. , Inc. "The Sweeps publications translate audience measurement data across all industries into something that can be understood by non-researchers and by the general public." About Cyber Sweeps: Copies of the inaugural edition of Cyber Sweeps will be available at the @d:tech New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of conference from Nov. 1-3 at the New York Hilton. Copies can be found at the Media Metrix Booth (No. 213). To preview Cyber Sweeps or subscribe on the Web, please visit www.sweepsreports.com. About Ajax Media: Ajax Media is the leading data based publisher of trade magazines in the country. Founded on the principle that today's media executive is overwhelmed with material, the magazines provide the basis for comparative analysis in a quick, accurate and accessible format. About Media Metrix: Media Metrix, Inc., the leader and pioneer in Internet and Digital Media measurement, is the industry's source for the most innovative, reliable, and timely audience ratings and e-commerce measurement services. Through the company's recent acquisition of AdRelevance, an innovator in Internet advertising Delivering ads to Internet users via Web sites, e-mail, ad-supported software and Internet-enabled cellphones. Also called an "ad network," Internet advertising organizations act as a middleman between the advertiser and the Web sites and software publishers that display the ads. measurement, Media Metrix now offers comprehensive data on where, when, how and how much Web marketers and their competition are advertising online. Media Metrix provides leading advertising agencies, new and traditional media companies, e-commerce marketers, financial services The examples and perspective in this article or section may not represent a worldwide view of the subject. Please [ improve this article] or discuss the issue on the talk page. companies and technology companies with comprehensive coverage of all Digital Media (including more than 21,000 Web sites and online properties). Media Metrix utilizes its patented metering methodology to measure actual Internet and Digital Media audience usage behavior in real-time - click by click, page by page, minute by minute. Media Metrix offers monthly, weekly, and daily data collection and reporting, and a sample of more than 50,000 people under measurement in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . Media Metrix has worldwide operations in the U.K, France, Germany and Australia. For more information about Media Metrix, please visit: www.mediametrix.com. |
|
||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion