Airspray's Instant Foaming Technology Used in P&G's Dreft Dishwashing Foam.ALKMAAR, Netherlands -- Airspray's instant-foam dispensing dispensing provision of drugs or medicines as set out properly on a lawful prescription. A prescription can only be filled, the drugs supplied, by a registered pharmacist, veterinarian, dentist or member of the medical profession. technology continues to win over consumers worldwide with Procter & Gamble's ongoing roll-out of the world's first instant-foam dishwashing detergent detergent (dētûr`jənt, dĭ–), substance that aids in the removal of dirt. Detergents act mainly on the oily films that trap dirt particles. . Last month, P&G's Dreft brand launched its foaming dishwashing product in Belgium, the launch in The Netherlands is currently underway. The Airspray one-touch mechanical pump used in the new foaming dishwashing liquids from P&G's worldwide portfolio of home care brands is based upon the Water-resistant Table Top model, fitted with the company's most recent foam dispenser, specially designed to handle the demands of powerful surfactants. The new instant-foam dishwashing liquids from P&G all combine the grease-cutting, long-lasting suds, and gentle, soothing sooth·ing adj. Tending to soothe. sooth  ing·ly adv.sooth properties appreciated by consumers, who now regularly choose a variety of home and personal care products that feature Airspray's industry-leading range of proven dispensers. The Dreft launch followed after the U.S. introduction of DAWN (R) Direct Foam(TM) and the U.K.'s Fairy fairy, in folklore, one of a variety of supernatural beings endowed with the powers of magic and enchantment. Belief in fairies has existed from earliest times, and literatures all over the world have tales of fairies and their relations with humans. (R) brand last summer. Dawn(R) is a mainstay of Fabric and Home Care unit, P&G's largest foundation business. The introductions of the new instant foaming dish detergent is getting strong promotional and media support as was reported in Brand-week of August 10, 2005. (See: http://www.brandweek.com/bw/ search/article_display.jsp?vnu_content_id=1001012890 The potential for yet other new, instant-foam products is significant, industry observers believe. In mature categories with infrequent in·fre·quent adj. 1. Not occurring regularly; occasional or rare: an infrequent guest. 2. innovations, such as hand soap, consumers have responded well to the introduction of instant foam variants. ABOUT AIRSPRAY Airspray N.V. is a worldwide leader in the design, manufacture and supply of innovative non-aerosol dispensing technologies used in home, personal care and commercial product applications. Founded in 1983 in The Netherlands, Airspray has developed sophisticated user- and environmentally friendly Environmentally friendly, also referred to as nature friendly, is a term used to refer to goods and services considered to inflict minimal harm on the environment.[1] dispensing solutions for multinational firms in the increasingly competitive personal care, household product and pharmaceutical markets. Airspray offers the industry's widest range of value-added mechanical foam dispensers, with over 20 versions available. All are based on unique, patented technologies that work without chemical propellants. Airspray is listed on the Official Market of Euronext (Amsterdam). In the U.S., the company is traded over-the-counter ("AYAKY"). As the role of the dispenser has grown in the sales and merchandising merchandising Element of marketing concerned especially with the sale of goods and services to customers. One aspect of merchandising is advertising, which aims to capture the interest of the segment of the population most likely to buy the product. of "sprayed" consumer products, Airspray's expertise in research and development and fast prototyping has helped clients such as Bristol-Myers, Clairol, Colgate, Henkel-Schwarzkopf, L'Oreal, Unilever, and Yves Rocher -- to name only a few -- differentiate their products. For further information, call 954/972-7750 or 072-541-4666, or visit the company's web site at www.airspray.biz biz n. Informal Business. biz Noun Informal business Noun 1. . |
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