Airport marketing; strategies to cope with the new millennium environment.075464085X Airport marketing; strategies to cope with the new millennium environment. Jarach, David. Ashgate Publishing Co. 2005 140 pages $89.95 Hardcover HE9797 In the turbulent contexts of globalization globalization Process by which the experience of everyday life, marked by the diffusion of commodities and ideas, is becoming standardized around the world. Factors that have contributed to globalization include increasingly sophisticated communications and transportation , hyper-competition due to converging con·verge v. con·verged, con·verg·ing, con·verg·es v.intr. 1. a. To tend toward or approach an intersecting point: lines that converge. b. meta-markets, and the 9/11 attacks, Jarach (service management and marketing, Boccini U., Milan, Italy Italy (ĭt`əlē), Ital. Italia, officially Italian Republic, republic (2005 est. pop. 58,103,000), 116,303 sq mi (301,225 sq km), S Europe. ) presents a new business approach for supporting sustainable growth of airport enterprises. Stressing the evolving view of airports as multi-service commercial hubs, he discusses such recent marketing strategies as co-marketing Co-marketing is a marketing practice where two companies cooperate with separate distribution channels, sometimes including profit sharing. It is frequently confused with Co-promotion See also Marketing co-operation partnerships, support system plans for airport development, and airport loyalty programs. The volume concludes with rankings of the top international airports in 2002- 2004 for aircraft, passenger, and cargo movements. ([c]20062005 Book News, Inc., Portland, OR) |
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