Airlines to tap into increased demand for in-flight Wi-Fi access.INTERNET BUSINESS NEWS-(C)1995-2009 M2 COMMUNICATIONS The majority of air travellers value in-flight Wi-Fi access more than a meal service, free movies or other perks perk 1 v. perked, perk·ing, perks v.intr. 1. To stick up or jut out: dogs' ears that perk. 2. To carry oneself in a lively and jaunty manner. , according to according to prep. 1. As stated or indicated by; on the authority of: according to historians. 2. In keeping with: according to instructions. 3. a poll released on Tuesday by the Wi-Fi Alliance in conjunction with Wakefield Research. Analysts are also expecting the service to become a major future revenue generator for airlines, as well as a retention benefit for frequent flyer frequent flyer Hospital practice A popular term for a Pt who is regularly admitted to a particular ER or health care facility, for various reasons programmes. Travellers stated they would be willing to make significant sacrifices or change travel plans to ensure Wi-Fi access while in-air, the results showed. According to the poll, 76% would choose an airline based on the availability of in-flight Wi-Fi, while 55% would shift their flight by one day if it meant having in-flight Wi-Fi. 71% would opt for a flight with Wi-Fi access over one that provided meal services. "Business and leisure travellers have long relied on Wi-Fi's wide availability around the world to stay connected and that is becoming an expectation in the sky as well," said Kelly Davis-Felner, marketing director of the Wi-Fi Alliance. "We are excited to see numerous airlines offering in-flight Wi-Fi to passengers and expect Wi-Fi will soon be as commonplace in planes as it is today in homes, businesses and public areas," Davis-Felner added. "In-flight Wi-Fi will become a major productivity tool for business travellers, retention benefit for frequent flyer programmes and a major revenue generator for the airlines, all during a downturn in the global economy," says Berge Ayvazian, Senior Analyst for Yankee Group (the Yankee Group, Boston, MA, www.yankeegroup.com) A major market research, analysis and consulting firm founded in 1970 by Howard Anderson. It provides general consulting and strategic planning in the computer and communications field. . The survey was conducted by Wakefield Research among 480 frequent business travellers ages 18 and older, including 150 frequent business travellers who have used in-flight Wi-Fi. The Wi-Fi Alliance is a global non-profit industry association of hundreds of leading companies devoted to the proliferation proliferation /pro·lif·er·a·tion/ (pro-lif?er-a´shun) the reproduction or multiplication of similar forms, especially of cells.prolif´erativeprolif´erous pro·lif·er·a·tion n. of Wi-Fi technology across devices and market segments. With technology development, market building and regulatory programmes, the Wi-Fi Alliance has enabled widespread adoption of Wi-Fi worldwide. ((Comments on this story may be sent to info@m2.com)) |
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