Airline takes rap for flight promotion.Byline: By Amy Cartmell Budget airline easyJet has been rapped rap 1 v. rapped, rap·ping, raps v.tr. 1. To hit sharply and swiftly; strike: rapped the table with his fist. 2. by advertising watchdogs over its low-cost flight offers from Tyneside. The Advertising Standards Authority The Advertising Standards Authority (ASA) is the independent British self regulatory organisation (SRO) of the advertising industry. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation. upheld complaints over cheap flights from Newcastle to Barcelona. A complaint was received from a member of the public in Durham challenging the availability of flights to Barcelona for the promotional price of pounds 22.49. The advertisement was headlined "lots more low fares!" and stated "Newcastle to... Barcelona from pounds 22.49 single." But an investigation by the ASA Asa (ā`sə), in the Bible, king of Judah, son and successor of Abijah. He was a good king, zealous in his extirpation of idols. When Baasha of Israel took Ramah (a few miles N of Jerusalem), Asa bought the help of Benhadad of Damascus and revealed that less than 10% of all tickets sold were at that price. At least 10% of all tickets sold must be at the advertised price. Easyjet said it could show the number of seats at a particular fare that had been sold, but not the number that had been allocated. EasyJet has had four complaints upheld in the last 12 months. A second complaint challenged the availability of flights from Luton to Athens at the promotional price of pounds 37.49 and again this was upheld. The ASA upheld two further complaints in December from airline competitor Ryanair Ltd. The company objected to easyJet's claim of "lowest fares to the sun" and "lowest fares to cool cities". |
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