Airline and Travel Industry Soars Online With Interwoven TeamSite.Business Editors/High-Tech Writers SUNNYVALE, Calif.--(BUSINESS WIRE)--Jan. 30, 2001 Known as Web Innovators, Airlines and Travel Companies Create Dynamic Web Properties with Timely, Relevant Global Content Interwoven in·ter·weave v. in·ter·wove , in·ter·wo·ven , inter·weav·ing, inter·weaves v.tr. 1. To weave together. 2. To blend together; intermix. v.intr. , Inc. (Nasdaq:IWOV), the leading provider of enterprise-class content management software, today announced that major international airline and travel companies which have chosen Interwoven TeamSite include Air Canada; American Airlines American Airlines Major U.S. airline. American was created through a merger of several smaller U.S. airlines and incorporated in 1934. It continued to buy the routes of other airlines, becoming an international carrier in the 1970s; its routes include South America, the ; British Airways British Airways in full British Airways PLC International passenger airline based in London. In 1936 British Airways Ltd. was founded through the merger of three smaller airlines. ; Carlson Companies Carlson Companies (sometimes referred to as Carlson) is a privately held international corporation in the marketing, service, travel, and hospitality industries. Headquartered in Minneapolis, Minnesota, in the United States, as of 2005 Carlson Companies owned 5,300 travel ; eBookers; GetThere, a Sabre Company; Hilton Hotels
 This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . ; United Airlines and Vacation.com. Content management is a critical component for conducting online business in the global travel market because it is the foundation for delivering timely, relevant content to a global audience. ebookers, a U.K.-based travel agency, serves a customer base of over 250 million travelers in 12 European countries, with a Web portal See portal. that provides complete, one-stop travel products and services in all 12 languages. TeamSite software is used to enable London-based Web editors and non-technical contributors across Europe to create and update travel-related information daily. "With the need to support Web contribution from multiple sites and channels throughout Europe, effective content management was identified as a critical component of our business," said Glenn Trouse, CMO CMO See: Collateralized mortgage obligation CMO See collateralized mortgage obligation (CMO). at ebookers.com. "It's imperative that content from the sites be incorporated into our content management structure quickly and easily." TeamSite's Open, Standards-based Architecture Integrates With Best-of-Breed eBusiness Solutions Interwoven content management solutions are based on an open architecture that integrates easily with both legacy back-end databases and applications and Web applications including personalization engines and eCommerce engines. Airlines, who often manage multiple Web properties, want the flexibility to choose the Web applications that suite their needs the best. For American Airlines, easy integration with ATG Dynamo A family of e-commerce and CRM applications from Art Technology Group, Inc., Cambridge, MA (www.atg.com). Part of ATG's core marketing Adaptive Scenario Engine, Dynamo comprises a comprehensive set of Java-based products that enable an organization to deploy a fully-integrated customer was key. For British Airways and Qantas, integration with BEA WebLogic was important. "Qantas is now creating a rich, multimedia online experience by incorporating diverse web assets from both databases and file systems. TeamSite's ability to integrate with BEA's WebLogic Application Server also enables dynamic transactional functionality to give customers an interactive personalized experience," said Qantas group general manager E-Commerce, Paul Shepanski. Ease of Contribution and Approval is Key All Airline and Travel sites share the need to get content on the Web from across their organizations, in an easy and timely fashion. By adopting Interwoven's inclusive content entry architecture to empower a broader contributor base, GetThere has been able to scale the development of tailored content and Web applications for the rapidly growing market of Internet B2B (Business to Business) Refers to one business communicating with or selling to another. See B2B e-commerce, B2C and B2G. B2B - business to business travel. TeamSite's advanced workflow features ensures the accuracy and quality of content. "GetThere is constantly improving features on its customer Web sites," said Eric Sirkin, vice president of engineering and operations, at GetThere. "TeamSite has enabled us to better coordinate the complexity of dealing with multiple sites, streamlining the process so that changes are made accurately and quickly. The product ultimately gives GetThere more control to better manage the process, which translates into improved service for our customers." About Interwoven Interwoven, Inc. (Nasdaq:IWOV) is the world's leading provider of enterprise-class content management software. Its solutions control the development, management and deployment of Web content and are the de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard. de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO, for over 500 Global 1000 companies including General Electric, General Motors and Cisco Systems. Interwoven teams with the leading best-of-breed eBusiness application providers to provide customers an end-to-end platform for eBusiness. For more information on the fastest growing software company in Silicon Valley and its proven, XML-based solutions, visit the Interwoven Web site at www.interwoven.com. |
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