Airline Training International: Cleared for Expansion.

Business Editors

TORONTO--(BUSINESS WIRE)--July 25, 2001

In a bid to position the company for aggressive growth, Airline Training International (ATI) has taken the unusual step of hiring Ms. Jean Moawad to the newly created position of Marketing Director. In doing so, ATI becomes the only flight instruction school in Canada to have a dedicated full-time marketing executive.

Jean comes to ATI from several years in the advertising industry in an account management capacity; one which encompassed not only client relationships, but also marketing initiatives, analysis and strategy. During her tenures at global agencies such as Publicis-SMW and most recently Grey Worldwide, Ms. Moawad was responsible for numerous Blue Chip accounts: Seagrams, Effem, Wal-Mart, Microsoft and SmithKline Beecham to name but a few.

Relishing the challenge of building a brand from sea-level up, Jean joined ATI three weeks ago. Already her expertise and enthusiasm have been manifested in new communication partnerships with Report On Business TV and Globe & Mail Interactive, as well as PR initiatives with MuchMusic/CityTV and "The Lofters" U8TV.

Ms. Moawad has also retained a team of seasoned advertising professionals to collaborate with on every facet of ATI's communications. Yet another exclusive in the Canadian Pilot Instruction Industry.

"It's time we treat Flight Instruction as a real business, with branded equity, expansion goals and shareholder returns", declares Ms. Moawad; a vision undoubtedly shared by ATI's Board of Directors and Executive who took a calculated risk in hiring a marketing director.

ATI is the only pilot training school in Canada to be publicly traded (CDNX: ATS), and 1 of only 8 in the world to be located in a metropolitan hub. The company has logged a course for dynamic development without any compromise in core values or offering.

"We have an excellent product and an impeccable reputation. It's time to leverage those and evolve", states David Lewis, Chairman of ATI. "With that in mind, we welcome Jean, as the marketing guru of the ATI team."

It's not all business for Ms. Moawad though; she is currently training to acquire her Private Pilot's License. "She's a natural", laughs her ATI instructor Grant Bennett.