Airheads Teams With Cap'n Crunch in New Cereal Promotion.Business Editors ERLANGER, Ky.--(BUSINESS WIRE)--March 11, 2003 Perfetti Van Melle Perfetti Van Melle is an European global manufacturer of confectionery and gum. It was formed by the 2001 merger of Perfetti of Italy with Van Melle of the Netherlands, having its corporate headquarters in Lainate, Italy and in Breda, Netherlands. USA Inc., local manufacturer of the popular, nationally distributed Airheads(R) candy bar, announces an extraordinary partnership with Cap'n Crunch Cap'n Crunch - Captain Crunch cereal. During March and April, 2003 a free full-size Airheads candy bar will be included in over 12 million specially marked boxes of Cap'n Crunch cereal and 200 lucky sweepstakes winners will receive a year's supply of Airheads candy. Also as part of the special promotion, Cap'n Crunch Crunch Berries will feature balloon-shaped cereal in Airheads colors and will include a Cherry Airheads bar. Cap'n Crunch's Peanut Butter Crunch and Cap'n Crunch's Choco Donuts will also have a Cherry Airheads bar inside. In addition, during the same two-month window, Quaker will offer Cap'n Crunch's Airheads Berries, a special pack in limited distribution. It is an Airheads-flavored cereal in four Airheads colors and will include a Blue Raspberry For the R&B singer named Blue Raspberry, see . Blue raspberry is a common flavor for syrups, candies, and other food items, and contrary to belief is a real fruit. Airheads bar. "This partnership is a great fit because both Airheads and Cap'n Crunch brands are so strong, and complement each other well," said Bob Howard The name Bob Howard can refer to:
Airheads is one of the nation's top three candies in the non-chocolate segment sold at the front-end checkout. The unique interactive qualities of Airheads transforms the ordinary experience of eating candy into an extraordinary one because it allows kids to fulfill their basic need for fun and fantasy. Kids say they are attracted to Airheads because it is a candy they can twist, stretch and mold into different shapes before eating. To support the promotion, Quaker produced a television commercial airing on several networks, including Nickelodeon and Cartoon Network For Cartoon Network outside of the United States, see . Cartoon Network is a cable television network created by Turner Broadcasting which primarily shows animated programming. . The spot was created by Element 79, the advertising agency for Cap'n Crunch. Dave Siegel, president of Cincinnati-based Wonder Group, the largest independent youth advertising agency in the U.S., calls the Airheads/Cap'n Crunch promotion a win-win for two powerhouse kids brands. "Kids are interested in 'news'", said Siegel, "and it will be huge news to kids that they can get of their favorite candy bars free, and taste Airheads flavors in a new Cap'n Crunch cereal." Editors Take Note: .jpg photo of giant cereal box and Bob Howard of Perfetti Van Melle, as well as product samples, are available by calling Mike Maul at (513) 271-7222. About Perfetti Van Melle USA Inc. Airheads is manufactured by Perfetti Van Melle USA Inc., in Erlanger, Kentucky Erlanger is a city in Kenton County, Kentucky, United States. The population was 16,676 at the 2000 census. Geography Erlanger is located at (39.013511, -84.594042)GR1. . In 2001, Perfetti S.p.A, based in Italy, merged with the Dutch company, Van Melle, to form Perfetti Van Melle, a privately owned global company that is now the world's sixth largest sugar confectionary group. Perfetti Van Melle USA, Inc. also distributes other well-known products such as Mentos This article is about the mint and fruit-flavored candy. For the Jamaican musical style, see Mento. Mentos is a popular brand of mints sold in many markets across the world by the Perfetti Van Melle Corporation. and Breathmakers. For more information, visit www.airheads.com. About Quaker Foods & Beverages Quaker Foods & Beverages, headquartered in Chicago, is a division of PepsiCo, one of the world's largest consumer packaged goods Noun 1. packaged goods - groceries that are packaged for sale foodstuff, grocery - (usually plural) consumer goods sold by a grocer plural, plural form - the form of a word that is used to denote more than one companies. Quaker's major brands include: Gatorade(R) thirst quencher quench tr.v. quenched, quench·ing, quench·es 1. To put out (a fire, for example); extinguish. 2. To suppress; squelch: , Quaker(R) Oatmeal, Cap'n Crunch(R) and Life(R) cereals, Tropicana(R) Pure Premium(R) juice, Rice-A-Roni(R) and Near East(R) side dishes, and Aunt Jemima Aunt Jemima is a trademark for pancake flour, syrup, and other breakfast foods. The trademark dates to 1893, although Aunt Jemima pancake mix debuted in 1889. The phrase "Aunt Jemima" is sometimes used as a female version of "Uncle Tom" to refer to a black woman who is perceived as (R) pancake mixes and syrups. For more information on Quaker, visit www.quakeroats.com. |
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