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Airframe Business Software Announces Board of Advisors, Secures $750,000 in Angel Funding.


Business Editors/High-Tech Writers

INCLINE VILLAGE, Nev.--(BUSINESS WIRE)--Aug. 26, 2003

Airframe Business Software(TM), a newly-launched provider of comprehensive mission-critical business infrastructure software online, today announced its board of advisors, which includes a number of top technology industry executives. Following the formation of the team, over three quarters of a million dollars in angel funding was secured.

Airframe, which was formally launched last week, evolved from Gryphon Labs, a leading next-generation software research and development facility. The company's technology will offer small businesses a low-cost alternative to complicated business infrastructure software, eliminating the need for separate sales force automation Automating the sales activities within an organization. A comprehensive SFA package provides such functions as contact management, note and information sharing, quick proposal and presentation generation, product configurators, calendars and to-do lists. , multi-department help desk, IT management, asset management, human resources The fancy word for "people." The human resources department within an organization, years ago known as the "personnel department," manages the administrative aspects of the employees.  and relationship management point solutions.

Airframe's board includes company chairman and chief technology officer Robert Gryphon, chief executive officer Bob Witty wit·ty  
adj. wit·ti·er, wit·ti·est
1. Possessing or demonstrating wit in speech or writing; very clever and humorous.

2.
 and board member and senior advisor In some countries, a Senior Advisor is an appointed position by the Head of State to advise on the highest levels of national and government policy. Sometimes a junior position to this is called a National Policy Advisor.  Kira Makagon.

Other members of the advisory board include:

-- Atam Lalchandani, who has served as CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of a venture-backed

software company Objectivity and as an advisory board member

with Juniper Networks Juniper Networks, Inc. (NASDAQ: JNPR) is an information technology company based in Sunnyvale, California and founded in 1996. The company designs and sells Internet Protocol network products and services. , AtHome Corp., Cerent, Equinix, and

StratumOne at their early-stage of development. Prior to these

early stage technology companies, Atam had been the Chief

Financial/Administrative Officer for National Advanced Systems

and Oracle's U.S. Operations.

-- Brett Morrison, is the founder of ememories.com, a digital

imaging company. Morrison, who is credited with developing

complex software systems for Fortune 500 businesses worldwide,

has held executive positions with several leading software

companies, including Scopus Technology (now part of Siebel

Systems). Mr. Morrison has also produced two feature films in

Hollywood and his Internet development company is currently

managing all of the e-commerce business for clothing company

Von Dutch Originals.

-- Peter Gladstein has extensive experience in customer and

technical support. Over the course of his career, Gladstein

has held VP positions with Tandem Computers (company) Tandem Computers - A US computer manufacturer.

Quarterly sales $544M, profits $49M (Aug 1994).
, Apple and

Expertedge. In the last few years, Gladstein was the VP of

Customer Support and Services at Blue Pumpkin pumpkin, common name for the genus Cucurbita of the family Cucurbitaceae (gourd family), a group that includes the pumpkins and squashes—the names may be used interchangeably and without botanical distinction. C.  Software, making

him responsible for all aspects of customer support and

services, including technical help desk support, support

planning, customer care, training and professional services (job) professional services - A department of a supplier providing consultancy and programming manpower for the supplier's products. .

In this role, Gladstein was a key player in building Blue

Pumpkin Software from its early stages to the success it is

today.

-- Robert Preger was a member of Oracle's original management

team, having brought the company to market and was directly

responsible for its unprecedented growth in the early years.

Following his success at Oracle, Preger has been an

independent investor instrumental in the development of

several small companies in Northern California Northern California, sometimes referred to as NorCal, is the northern portion of the U.S. state of California. The region contains the San Francisco Bay Area, the state capital, Sacramento; as well as the substantial natural beauty of the redwood forests, the northern .

"Airframe is breaking new ground in the delivery of infrastructure solutions to small businesses, and we set out to assemble a team of advisors that could help us achieve this vision," said Witty. "These board members provide the experience and perspective Airframe needs as we take on the challenge of bringing the first comprehensive suite of mission-critical business infrastructure software to small business online."

About Airframe

Airframe(TM) Business Software was launched in August 2003 by Octane oc·tane  
n.
1. Any of various isomeric paraffin hydrocarbons with the formula C8H18, found in petroleum and used as a fuel and solvent.

2. An octane number.
 Software founder Robert Gryphon to address the growing business application outsourcing (1) Contracting with outside consultants, software houses or service bureaus to perform systems analysis, programming and datacenter operations. Contrast with insourcing. See netsourcing, ASP, SSP and facilities management.  market. The company is developing a cost-effective alternative to complex, expensive business software. The company's product, Airframe 2003(TM), will offer information management & reporting applications for over 20 corporate operational departments and functions, including customer service, sales force automation, marketing, information technology, human resources and employee and partner relationship applications. By automating and managing essential business functions, Airframe 2003 will help companies focus their energy on growing the business. For more information on Airframe Business Software and the Airframe 2003 product -- available soon -- visit www.myairframe.com.
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Copyright 2003, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 26, 2003
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