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Airbrushed photos of skinny models 'making girls as young as 5 depressed'.


Byline: ANI

London, Nov 9 (ANI): A new study has found that girls as young as five are becoming depressed after viewing airbrushed photos of skinny models and pop stars.

The study by leading doctors, psychologists and academics has sparked fresh calls for a ban on the "size zero" cult in ads.

One outraged MP declared that advertising watchdogs "now have all the scientific evidence" they need to crack down on stick-thin women being used to plug clothes and cosmetics.

The study by 44 experts worldwide comes just weeks after uproar over an airbrushed photo for Ralph Lauren Ralph Lauren (born Ralph Lifschitz on October 14, 1939) is an American fashion designer and business executive. Life
Ralph J. Lauren was born in the New York City borough of The Bronx to Ashkenazi Jewish immigrants Fraydl (Kotlar) and Frank Lifshitz, a house
 of curvy model Filippa Hamilton - with her waist so tiny it made her head look huge.

Hamilton, 23, who is a size eight, claimed she was sacked, as she was deemed too fat.

"Young women will look at this and think it's normal, and it's not," the Sun quoted her as saying.

The report confirms a "clear majority" of girls exposed to such ads by teen magazines This is a list of teen magazines.

  • ACED Magazine
  • Bop Magazine
  • Bliss
  • CosmoGIRL!
  • Dolly
  • ELLEgirl
  • Faze
  • It's HOT!
  • Pop Star
  • Sassy Magazine
  • Seventeen
  • Shameless
  • Sugar
  • Teen People
  • Teen Scene Magazine
  • TeenBeat
 suffer "increased body dissatisfaction, dieting and bulimic bu·li·mi·a  
n.
1. An eating disorder, common especially among young women of normal or nearly normal weight, that is characterized by episodic binge eating and followed by feelings of guilt, depression, and self-condemnation.
 symptoms".

Experts found that much younger girls were affected, and have warned that even tiny-waisted Barbie could affect them.

"Girls aged 51/2 to 71/2 reported less body esteem and greater desire for a thinner body after exposure to images or thin dolls (Barbie)," their report stated.

The medics, who also warned that boys are being driven to take steroids by images of musclebound mus·cle·bound or mus·cle-bound
adj.
Having inelastic, overdeveloped muscles that function poorly together for concerted action.
 idols, back a Lib Dem LIB DEM Liberal Democrat(s) (UK political party)  campaign to ban airbrushed snaps in magazines for under-16s.

Digitally manipulated photos in other ads would have to carry a warning that they have been retouched.

Lib Dem MP Jo Swinson said the size zero backlash had sparked almost 1,000 complaints to the Advertising Standards Authority The Advertising Standards Authority (ASA) is the independent British self regulatory organisation (SRO) of the advertising industry. The ASA is a non-statutory organisation and so cannot interpret or enforce legislation.  this year.

"Airbrushing means women and young girls are being bombarded with images of people with perfect skin, perfect hair and perfect figures which are impossible to live up to," Swinson stated. (ANI)

Copyright 2009 Asian News International The Asian News International (ANI) agency provides multimedia news to China and 50 bureaus in India. It covers virtually all of South Asia since its foundation and presently claims, on its official website, to be the leading South Asia-wide news agency.  (ANI) - All Rights Reserved.

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Publication:Asian News International
Date:Nov 9, 2009
Words:339
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