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Airborne Entertainment and IRIS Distribution Join Forces to Deliver Music-Related Content from Top Indie Labels.


Deal Provides Music Fans with Images, Audio and Video Content from Kid Koala Eric San (born 1974 in Vancouver, Canada), who records under the name Kid Koala, is a Montreal, Quebec based DJ and turntablist. He is signed to the British Ninja Tune record label and also tours and performs with a jam band, Bullfrog. , Amon Tobin Amon Tobin is a musician, DJ, and producer known for his massive sound walls of sampled jazz fused with drum and bass, intelligent dance music and samba. Biography
Amon Adonai Santos de Araujo Tobin was born in Rio de Janeiro, Brazil.
, Bad Brains and Other Independent Artists

SAN FRANCISCO -- Airborne Entertainment, a subsidiary of CYBIRD Co., Ltd., has teamed up with IRIS Distribution, a leading digital distribution company, to bring independent music fans mobile content from their favorite artists. Through the new partnership, Airborne and IRIS will be offering wallpapers, full tracks, music videos and more from some of the industry's most noteworthy labels, representing such breakout artists as Kid Koala, Amon Tobin, Bad Brains and more. Content will be available to carriers throughout the U.S. and Canada.

As mobile phones continue to prove their versatility, industry researchers such as iSuppli Corp. predict that the premium mobile content market will exceed $19 billion by 2011. With nearly half of that total attributed to sales of music-related content, Airborne and IRIS are right on track. The findings also reveal that over-the-air full track downloads, streaming and video on demand, as well as ringtones, are destined des·tine  
tr.v. des·tined, des·tin·ing, des·tines
1. To determine beforehand; preordain: a foolish scheme destined to fail; a film destined to become a classic.

2.
 to become the dominant mobile-content categories.

"As a leading independent digital music distributor, IRIS is always seeking ways to encourage the discovery of our artists and releases. By partnering with Airborne Entertainment, we'll be in an excellent position to reach millions of music fans throughout the U.S. and Canada," said Matt Laszuk, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of IRIS Distribution. "We are delighted to offer our labels and artists this opportunity to gain an even stronger foothold in the mobile marketplace."

"Independent labels have considerably smaller teams representing their artists than most major labels, but the demand for content is by far just as comparable," said Kim Senn, vice president of product development for Airborne Entertainment. "Our vision is to continue to focus efforts on working with indie labels and their partners to bring fans the content they want."

About Airborne Entertainment:

Airborne Entertainment Inc., a subsidiary of CYBIRD Co., Ltd., is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ringtones, ringback tones and informational content. Airborne's product portfolio consists of original and branded properties including Family Guy[TM], Maxim ToGo[TM], SPEED TV Mobile[TM], NHL NHL Non-Hodgkin's lymphoma, see there  Mobile[TM] and Marc Ecko Enterprises[TM] as well as leading indie music labels such as Wind Up Records, J&N and Basement Records. Airborne's products are available across wireless carriers in North America and Europe. The Company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, visit www.airborne-e.com.

About IRIS:

IRIS is the leading digital distribution company dedicated to the successful marketing and promotion of prominent independent music and video catalogs. Founded in 2003, IRIS provides a comprehensive suite of technical, marketing and legal services legal services n. the work performed by a lawyer for a client.  to independent record labels and physical distributors, helping them to navigate the emerging digital marketplace.

IRIS currently distributes a select group of top independent record labels, including Big Dada, Burning Spear, Chemikal Underground, Duck Down Records Duck Down Records is a hip hop record label, famous as the home of Hip Hop collective Boot Camp Clik. Duck Down was originally established as a management company in 1994, then officially established as Duck Down Entaprizez in 1995 by rapper Buckshot of Black Moon and his business , Gemini Sun, Ghostly International, K Records, Kemado, Kranky, Le Tigre, Megaforce, NinjaTune, Palmetto Records, Preservation Hall, Projekt, SCION sci·on  
n.
1. A descendant or heir.

2. also ci·on A detached shoot or twig containing buds from a woody plant, used in grafting.
 and Subliminal subliminal /sub·lim·i·nal/ (-lim´i-n'l) below the threshold of sensation or conscious awareness.

sub·lim·i·nal
adj.
1. Below the threshold of conscious perception. Used of stimuli.
, to over 350 digital outlets, including Apple's iTunes Music Store, Beatport, eMusic, Kompakt MP3, Napster 2.0, and Real/Rhapsody; mobile channels such as AT&T, Boost, Cingular, CosmoGirl, GroupieTunes, MobileStreams, Sprint, T-Mobile, Verizon, and Zingy zing·y  
adj. zing·i·er, zing·i·est Informal
1. Pleasantly stimulating: "The times are good. The living is easy. The vibes are zingy" Saturday Review.
; as well as video outlets, including Apple's iTunes Music Store, Gotuit Media, and Ruckus Networks. IRIS is based in San Francisco, California “San Francisco” redirects here. For other uses, see San Francisco (disambiguation).

The City and County of San Francisco (EN IPA: [sænfrənˈsɪskoʊ] 
. For more information, please visit www.irisdistribution.com.
COPYRIGHT 2007 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2007, Gale Group. All rights reserved.

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Publication:Business Wire
Date:Sep 4, 2007
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