Printer Friendly
The Free Library
19,585,832 articles and books
Member login
User name  
Password 
 
Join us Forgot password?

Airborne Entertainment Brings Phenomenally Popular For Dummies Series to Mobile; Handy Reference Guides Will Be Available On Wireless for the Very First Time.


MONTREAL & HOBOKEN, N.J. -- Airborne Entertainment is looking to make mobile users' lives a whole lot easier. The innovative mobile publisher today announced a partnership with Wiley Publishing Inc. that will bring their top-selling For Dummies(R) brand to North American North American

named after North America.


North American blastomycosis
see North American blastomycosis.

North American cattle tick
see boophilusannulatus.
 mobile phones for the first time ever. Mobile users can look forward to tapping into sixteen of Wiley's most popular titles including Success For Dummies(R), Poker For Dummies(R), NASCAR NASCAR (National Association for Stock Car Auto Racing), organization that sanctions American stock-car races, est. 1948. It held its first race in Daytona Beach, Fla.  For Dummies(R) and many more.

Introduced in 1991, For Dummies books have been translated into 30 languages, are distributed in more than 40 countries and have a loyal readership of more than 64 million in the U.S. alone. With more than 125 million books in print, For Dummies products show you how to do everything - cook, garden, manage finances, run a business, plan a trip, exercise, and eat right. Best of all, For Dummies books use a lighthearted approach, a down-to-earth style, and humorous icons to dispel fears and inspire confidence. Practical, fun and easy to use, the For Dummies series is ideally suited for mobile consumption. Mobile users will be able to access the series' easily digestible digestible

having the quality of being able to be digested.


digestible energy
the proportion of the potential energy in a feed which is in fact digested.

digestible protein
see digestible protein.
 facts and quick lessons plans whenever - or wherever - they like.

"The For Dummies brand touches on every area of life from everyday computing to health, mind & spirit. It is an essential resource in today's need-it-now information age. Now mobile users can get the knowledge they crave at the palm of their hands", said Wiley's Assistant Director of Digital Licensing, Nancy Ziser.

"For Dummies is more than a brand, it's a globally-accepted way to impart information and knowledge easily and rapidly, thus making it ideal mobile content," said Airborne Entertainment President Andy Nulman. "My only wish is that they release a 'Mobile Content For Dummies' title, and maybe this deal will help spawn one."

For Dummies will be joining Airborne's impressive roster of internationally recognizable media and consumer brands. Current partners include MAXIM Magazine, Activision Value Activision Value Publishing, Inc. is an American computer and video game company, a merger of Activision, Expert Software and Head Games Publishing. , Donald Trump Editing of this page by unregistered or newly registered users is currently disabled due to vandalism. , Cosmopolitan and CosmoGirl, Buzztime, Snapple, Family Guy, Fox Filmed Entertainment, TV Guide, The NHL NHL Non-Hodgkin's lymphoma, see there  and MTV MTV
 in full Music Television

U.S. cable television network, established in 1980 to present videos of musicians and singers performing new rock music. MTV won a wide following among rock-music fans worldwide and greatly affected the popular-music business.
 Europe. Airborne takes its partners across all available technologies to develop their optimum mobile entertainment portfolio, developing content that's right for them AND for the marketplace.

Airborne's collection of For Dummies mobile books will be available soon on wireless carriers across North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Additional For Dummies products will be released throughout the year.

About Airborne Entertainment

Airborne Entertainment is a leading provider and publisher of premier mobile entertainment content and applications, including games, images, video, ring tones and informational content. Airborne's product portfolio consists of original and branded properties including, Donald Trump's Real Estate Tycoon Real Estate Tycoon is a simulation video game. The player purchases real estates and builds buildings on them. Profit is made by selling the building having three distinct rooms; shops, condos or offices.  (tm), Speed TV Mobile (tm), Maxim ToGo (tm) and Cosmo Mobile (tm). Airborne's products are available across wireless carriers in North America and Europe and the company provides retailers and branded destinations the ability to reach mobile consumers directly via premium and promotional channels. For more information, please visit www.airborne-e.com.

About Wiley Publishing, Inc.

Wiley is a global knowledge company with a diverse portfolio of technology, business, consumer and how-to brands, computer-based learning tools, Web-based products and Internet e-services. Wiley's best-selling brands and imprints include Jossey-Bass, For Dummies, Betty Crocker Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. The name was first developed by the Washburn Crosby Company in 1921 as a way to give a personalized response to consumer product questions. , Culinary Institute of America (CIA CIA: see Central Intelligence Agency.


(1) (Confidentiality Integrity Authentication) The three important concerns with regards to information security. Encryption is used to provide confidentiality (privacy, secrecy).
), Bible, CliffsNotes, Howell Book House, Frommer's, Unofficial Guides, Visual, Weight Watchers, Wrox, Ernst & Young, JK Lasser, and Webster's New World. Wiley has thousands of active titles in 39 languages and also owns the Websites www.cliffsnotes.com, www.dummies.com and www.frommers.com.

Founded in 1807, Wiley provides must-have content and services to customers worldwide. Its core businesses include scientific, technical and medical journals, encyclopedias, books and other online products and services, professional and consumer books and subscription services and education materials for undergraduate and graduate students and lifelong learners. Wiley has publishing, marketing and distribution centers in the United States, Canada, Europe, Asia and Australia. The company is listed on the New York Stock Exchange New York Stock Exchange (NYSE)

World's largest marketplace for securities. The exchange began as an informal meeting of 24 men in 1792 on what is now Wall Street in New York City.
 under the symbols JWa and JWb. Wiley's Internet site can be accessed at http://www.wiley.com. (c) 2004 Wiley. All rights reserved. For Dummies is a registered trademark of Wiley Publishing, Inc.
COPYRIGHT 2005 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 Reader Opinion

Title:

Comment:



 

Article Details
Printer friendly Cite/link Email Feedback
Publication:Business Wire
Geographic Code:1USA
Date:Mar 10, 2005
Words:687
Previous Article:Advisory: SG Cowen to Webcast Nektar's Corporate Presentation.
Next Article:Logistec Declares Quarterly Dividends on Shares.
Topics:



Related Articles
IDG Books Worldwide Inc. Redesigns Its Successful Quick Reference Books To Be Even Easier To Read and Use.
IDG Books, Berlitz to Launch ...For Dummies Language Series; Two Popular Brands Collaborate On a Fun, Easy Way to Learn Languages.
IDG Books Worldwide Releases New Edition of Bestselling AOL For Dummies Guide; America Online For Dummies Quick Reference on IDGB's Growing List of...
IDGB Makes Its Debut at London's International Book Fair; Showcases More Than 3000 Technology, Travel and How-To Titles.
IDGB Introduces Opera Web Browser For Dummies -- First Ever Guide to Popular, Breakthrough Browser.
Thomson Learning Acquires ARCO Line From IDGB.
What Could be Easier to Get in Shape? For Dummies on Video!; IDG Books Worldwide and Anchor Bay Entertainment Team up to Launch Fitness FOR DUMMIES...
A Travel Series for the Rest of Us! For Dummies Teams Up with Frommer's to Launch a New Travel Series With Down-to-Earth Advice for Every Traveler.
`DUMMIES' BOOKS A SMART MOVE.
It's A New Year ... and a New Look for Frommers.com!

Terms of use | Copyright © 2012 Farlex, Inc. | Feedback | For webmasters | Submit articles