Airbiquity Names Ralf Hug as New VP of Product Management and Marketing.SEATTLE -- Airbiquity Inc. (www.airbiquity.com) today announced the hiring of Ralf Hug as Airbiquity's new vice president of product management and marketing. As a key member of Airbiquity's executive management team, Hug will lead Airbiquity marketing and product management duties for its product and services portfolio in the automotive telematics and portable navigation device (PND (Personal Navigation Device) A portable GPS-based navigation system that can be used when walking, hiking or in any vehicle. See GPS. ) business. Prior to Airbiquity, Hug was VP of Marketing for NAVIGON where he was responsible for launching the company and its corporate branding Corporate branding is the practice of using a company's name as a product brand name. It is an attempt to leverage corporate brand equity to create product brand recognition. It is a type of family branding or umbrella brand. strategy, helping to propel the NAVIGON brand to a #4 market position within six months. He was responsible for launching several innovative GPS products while managing strategic planning Strategic planning is an organization's process of defining its strategy, or direction, and making decisions on allocating its resources to pursue this strategy, including its capital and people. and analysis, product management and marketing for NAVIGON's consumer electronics, automotive and wireless business in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . Previously, Hug held a senior marketing and management position at Garmin International where he was responsible for launching several navigation devices worldwide. Previous to that, Hug managed the Accessories and Telematics business for Mercedes-Benz USA where his responsibilities included product management, marketing and sales, launching several innovative programs such as the iPod integration kit and satellite radio, as well as managing the TeleAid Telematics offering. Additional positions held during his career include senior marketing and management roles at Philips Electronics in the US and Europe and other major technology companies. "Ralf's visions for the connected car and connected PND are indicative of the thought leadership we like to demonstrate here at Airbiquity," said Kamyar Moinzadeh, Airbiquity president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Couple this with his extensive industry experience and it is clear why we are excited to have him join our team." Hug holds a Masters of Business Administration in marketing and finance from the University of Bayreuth Founded in 1975, the University of Bayreuth is one of the youngest universities in Germany. It's a medium size university with 9,500 students and 186 professorships. (2004/2005) External link
About Airbiquity Airbiquity provides wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. solutions that enable product suppliers and service providers in the telematics, portable navigation device (PND) and machine-to-machine (M2M M2M Machine-to-Machine (communication, mainly mobile) M2M Minutes to Midnight (Linkin Park album) M2M Mobile to Mobile (cellular phone) M2M Member-to-Member M2M Month to Month ) industries to deliver wireless data reliably and ubiquitously. Used by some of the largest automotive manufacturers in their telematics service offerings, Airbiquity's patented aqLink technology provides data communications over digital wireless voice networks. VIAaq, Airbiquity's turnkey managed data service, provides seamless connectivity between service providers and a vehicle or PND device for a relatively low cost of entry. To learn more about Airbiquity, please visit their web site at http://www.airbiquity.com/. Airbiquity, aqLink and VIAaq are trademarks of Airbiquity Inc. |
|
|||||||||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion