AirTran Airways and VISIT FLORIDA Join Forces in Strategic Alliance -- Governor Jeb Bush Announces Partnership between Airline and Tourism Group.Business Editors/Travel Writers ORLANDO, Fla.--(BUSINESS WIRE)--Aug. 5, 2003 Governor Jeb Bush John Ellis "Jeb" Bush (born February 11, 1953) is an American politician, and was the 43rd Governor of Florida as well as the first Republican to be re-elected to that office. He is a prominent member of the Bush family: the younger brother of current President George W. announced a partnership between AirTran Airways AirTran Airways is a low-cost airline that is a Delaware corporation with headquarters in Orlando, Florida, USA and is a subsidiary of AirTran Holdings. AirTran operates over 750 daily flights throughout the eastern USA and the Midwest, including over 270 daily departures from , a subsidiary of AirTran Holdings AirTran Holdings (NYSE: AAI) is a Nevada corporation that operates as an airline holding company. Its primary asset is AirTran Airways. History After the large amount of negative publicity surrounding the Flight 592 incident, ValuJet Airlines suffered serious , Inc. (NYSE NYSE See: New York Stock Exchange :AAI AAI American Association of Immunologists. ), and VISIT FLORIDA, the state's official tourism marketing corporation. With this partnership, AirTran Airways becomes the latest in an exclusive group of travel providers to be named a Strategic Alliance Partner of VISIT FLORIDA. The announcement was made during the keynote speech by Governor Bush at the 36th Annual Governor's Conference on Tourism held this week in Jacksonville, Fla. "We are excited about welcoming AirTran Airways as the first Florida-based airline to come on board in this select category," said Bud Nocera, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. of VISIT FLORIDA. "AirTran Airways' low fares and nonstop service from Florida to cities throughout the Northeast and Midwest are transforming Florida from a dream into a reality for vacationers of all ages." AirTran Airways and VISIT FLORIDA have entered into a multi-year agreement that provides the carrier with exclusive advertising, marketing, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , promotional and sales opportunities, while also supporting the overall marketing of tourism in the state of Florida. Terms of the agreement include co-branded advertising, logo placement in numerous VISIT FLORIDA publications and the first right of refusal of any marketing opportunities. "AirTran Airways is pleased to join VISIT FLORIDA as a Strategic Alliance Partner as one-third of our revenue base is derived from travel to and from the state of Florida," said Kevin Healy, vice president of planning and sales. "We look forward to promoting Florida tourism to an ever-increasing number of passengers." VISIT FLORIDA is a unique not-for-profit corporation that markets Florida tourism on behalf of the Florida Commission on Tourism, a private/public partnership. It was created by the Florida legislature in 1996 to promote Florida tourism worldwide. AirTran Airways is one of America's largest low-fare airlines -- employing more than 5,400 professional Crew Members and serving 492 flights a day to 43 destinations. The airline's hub is at Hartsfield Atlanta International Airport, the world's busiest airport World's busiest airport is a claim that is fiercely fought over by the owners of the world's largest airports. The definition of "busiest" is debated as well, with claims being staked on the basis of aircraft operations, cargo traffic or total passengers. (by passenger volume), where it is the second largest carrier operating 189 flights a day. The airline never requires a roundtrip purchase or Saturday night stay, and offers an affordable Business Class, assigned seating, easy online booking and check-in, the A-Plus Rewards frequent flier program, and the A2B A2B Anti-Two-Block A2B Administration-to-Broker A2B Administration to Business corporate travel program. AirTran Airways, a subsidiary of AirTran Holdings, Inc., (NYSE:AAI), is the world's largest operator of the Boeing 717, the most modern, environmentally friendly aircraft in its class. In 2004, the company will begin taking delivery of 100 Boeing 737-700s, one of the most popular and reliable jet aircraft in its class. For more information and reservations, visit airtran.com (America Online Keyword: AirTran), call AirTran Airways at 800-AIRTRAN (800-247-8726) or 770-994-8258 (in Atlanta) or your travel agent. |
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