AirTran Airways Modifies Web Promotion.Business Editors/Travel Writers ORLANDO, Fla.--(BUSINESS WIRE)--May 10, 2002 AirTran Airways AirTran Airways is a low-cost airline that is a Delaware corporation with headquarters in Orlando, Florida, USA and is a subsidiary of AirTran Holdings. AirTran operates over 750 daily flights throughout the eastern USA and the Midwest, including over 270 daily departures from , a subsidiary of AirTran Holdings AirTran Holdings (NYSE: AAI) is a Nevada corporation that operates as an airline holding company. Its primary asset is AirTran Airways. History After the large amount of negative publicity surrounding the Flight 592 incident, ValuJet Airlines suffered serious , Inc. (NYSE NYSE See: New York Stock Exchange :AAI AAI American Association of Immunologists. ), today announced the airline's award-winning Web site has changed its online promotional strategy from always offering $5 discounts off any fare purchased at airtran.com to targeted market discounts. The airline will distribute these targeted market discounts through its wildly popular Net Escapes e-mail program Software in the user's computer that can access the mail servers in a local or remote network. Also known as an "e-mail client," "mail client," "mail program," and "mail reader," it provides the ability to send and receive e-mail messages and file attachments. . Customers may sign up for Net Escapes at http://www.net-escapes.com. "Consumers have told us repeatedly how convenient and fast it is to book a ticket on airtran.com, and we are pleased to offer one of the best travel sites on the Web," said Kevin Healy, AirTran Airways' vice president of planning and sales. "Based on our consumer learning, we believe it is more prudent to offer targeted market discounts to consumers when appropriate rather than the across-the-board approach. The bottom line is that our customers recognize they can get great value for their money at airtran.com." AirTran Airways provides affordable air travel with 377 flights a day to 37 cities throughout the eastern United States. The airline's hub is at Hartsfield Atlanta International Airport, the world's busiest airport World's busiest airport is a claim that is fiercely fought over by the owners of the world's largest airports. The definition of "busiest" is debated as well, with claims being staked on the basis of aircraft operations, cargo traffic or total passengers. (by passenger volume), where it is the second largest carrier operating 151 flights a day. AirTran Airways is a subsidiary of AirTran Holdings, Inc. (NYSE:AAI). Unlike other airlines, AirTran Airways never requires a roundtrip purchase or Saturday night stay. The airline offers a Business Class any business can afford, all-assigned seating, a generous frequent flier program, and a corporate program called A2B A2B Anti-Two-Block A2B Administration-to-Broker A2B Administration to Business . For more information and reservations, visit http://www.airtran.com (America Online Keyword: AirTran), call your travel agent or AirTran Airways at 1-800-AIRTRAN (800-247-8726) or 770-994-8258 in Atlanta. En espanol, 1-877-581-9842. |
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