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AirTouch Paging and Nemox Offer New Medication Reminder Service to Improve Patients Lives.


SAN DIEGO--(BUSINESS WIRE)--July 2, 1996--AirTouch Paging, a subsidiary of AirTouch Communications (NYSE NYSE

See: New York Stock Exchange
:ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. ), and Nemox Corporation today announced a new service designed to help the millions of Americans who must take medication regularly.

AirTouch Paging is offering the medication reminder service, known as Kinder Reminder(SM), to its San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay.  customers in conjunction with Nemox, a local start-up company start-up company

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. Using its patent-pending system, Nemox will alert subscribers when it's time It's Time was a successful political campaign run by the Australian Labor Party (ALP) under Gough Whitlam at the 1972 election in Australia. Campaigning on the perceived need for change after 23 years of conservative (Liberal Party of Australia) government, Labor put forward a  to take their medication by sending a message to their pagers. The message includes the name of the medication, the dosage, and any special instructions.

"We think this simple service could have a tremendous impact on our customers who must rely on medication," said Charlie Jackson, president and chief executive officer of AirTouch Paging. "And the benefits extend beyond the patients to their families, doctors and caregivers, who have one less worry knowing that Kinder Reminder is available to help people manage their medication."

"Kinder Reminder potentially can help save lives and alleviate problems caused by incorrect dosages or drug interactions," said Joe O'Loughlin, Nemox founder and president. "Some of the patient groups most likely to benefit from the service are diabetics, asthma sufferers, organ transplant organ transplant: see transplantation, medical.  patients, and people with heart conditions."

Jordan Sher, Nemox's co-owner, has been involved in the health care industry for 15 years and knows of the personal tragedies of not taking medication properly. "The costs in human and financial terms are staggering," he stated. "According to according to
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 one report, medication non-compliance in the U.S. results in up to $100 billion annually in health care costs. Our goal is to reduce those costs and help people stay well."

Kinder Reminder is being tested in a pilot study at the University of California The University of California has a combined student body of more than 191,000 students, over 1,340,000 living alumni, and a combined systemwide and campus endowment of just over $7.3 billion (8th largest in the United States). , San Diego's medical school and may be used at a local diabetes clinic later this year. Nemox plans to market the service to health maintenance organizations, the pharmaceutical industry, and insurance companies. Nemox will charge customers approximately $13.00 per month for the service.

Based on the results of its San Diego trials, AirTouch may begin offering Kinder Reminder in other regions of the country. AirTouch Paging is one of the largest paging operators in the United States, with nearly 2.5 million units in service. The company's operations cover more than 165 markets, including 42 of the top 50 metropolitan statistical areas (MSAs).

AirTouch Paging, based in Dallas, is a subsidiary of AirTouch Communications. AirTouch Communications is a global wireless communications company, with interests in cellular, paging, personal communications services See PCS. , and the Globalstar satellite system in the United States and 10 other nations: Belgium, Germany, India, Italy, Japan, Poland, Portugal, South Korea, Spain, and Sweden. The company, based in San Francisco, serves nearly 6 million customers worldwide. -0-

Note to Editors: For a fax copy of this or other recent AirTouch press releases, please call 800/344-7531.

CONTACT: AirTouch Communications

Susan Rosenberg, 510/210-3910

or

Nemox

Joe O'Loughlin, 619/350-1314
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 2, 1996
Words:489
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