AirTouch Offers New Prepaid Calling Cards Including New Card Commemorating World Cup Soccer Action; Special World Cup Sweepstakes Now Underway.IRVINE, Calif.--(BUSINESS WIRE)--June 10, 1998--AirTouch-Southern California is now offering new prepaid calling card denominations at lower rates, and a special calling card commemorating World Cup Soccer for AirTouch Prepaid Cellular service. The new prepaid card denominations are in response to customer requests and build on the public's acceptance of prepaid cellular service. AirTouch Prepaid Cellular calling cards are now available in $30, $50 and $100 denominations, with per-minute rates of $0.75, $0.625 and $0.50, respectively. With AirTouch prepaid service, there are no extra charges for long distance calls. The home calling area encompasses the entire AirTouch-Southern California service area, from Ventura to the Mexican border. "Because there is no credit check, no deposit and no contract required, this program has great appeal for budget-conscious customers," said Patrick Trepanier, product manager for AirTouch. "The calling cards allow customers to prepay for cellular service by credit card or by purchasing a card at an authorized AirTouch retail location." World Cup Soccer & Sweepstakes AirTouch is also offering, while supplies last, a commemorative $30 prepaid card that captures the spirit of the 1998 World Cup Soccer tournament with a picture of international soccer action. "The commemorative card was created in conjunction with our 1998 World Cup Soccer marketing program, including the `You Always Win with AirTouch Sweepstakes' happening now, through June 27 at all AirTouch retail stores," added Randy Laub, marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales manager for AirTouch. Winners of the enter-to-win sweepstakes will receive $10,000 cash or a trip to the winning team's country, Motorola StarTAC The Motorola StarTAC was a clamshell mobile phone manufactured by Motorola. It was released on January 3, 1996 and is noted for being the first clamshell mobile phone[1]. phones and free airtime. No purchase is necessary to enter. The new AirTouch prepaid cellular calling cards and the card commemorating World Cup Soccer action are available now at AirTouch retail stores, select AirTouch agents and RadioShack stores throughout Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . For more information, call 800/AIRTOUCH (247-8682). As part of its Latino marketing program, AirTouch is a category exclusive sponsor of the 1998 World Cup on KMEX-TV Channel 34, KWKW-AM radio, and La Opinion/Para Ti newspapers, and commissioned Robert Rodriguez to create an illustration that is now a wall mural on Broadway in Downtown Los Angeles Downtown Los Angeles is the central business district of Los Angeles, California, located close to the geographic center of the metropolitan area. The sprawling, multi-centered megacity is such that its downtown core is often considered just another district like Hollywood or . In San Diego San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. , AirTouch is a category exclusive sponsor on KBNT-TV Channel 19 and KURS-AM radio. In 1994, the company sponsored the regional World Cup games in Pasadena. AirTouch Communications is the world's largest multinational wireless company. AirTouch Southern California serves Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. , Orange, Riverside, San Bernardino San Bernardino, city, United States San Bernardino (săn bûr'nədē`nō), city (1990 pop. 164,164), seat of San Bernardino co., S Calif., at the foot of the San Bernardino Mts.; inc. 1854. , San Diego and Ventura counties -- encompassing the largest cellular market in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. . NOTE: An electronic photograph of the prepaid calling card commemorating World Cup Soccer action is available upon request. CONTACT: AirTouch-Southern California Melissa May, APR APR See: Annual Percentage Rate , 949/222-8781 949/509-5601 pager melissa.may@airtouch.com www.airtouch.com/la or Cheryl Shaw, 949/222-8571 714/268-0213 pager cheryl.shaw@airtouch.com |
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