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AirTouch Japanese Cellular Ventures Achieve One Million Customers.


SAN FRANCISCO--(BUSINESS WIRE)--March 21, 1996--Continuing its strong growth in the global wireless market, AirTouch Communications (NYSE NYSE

See: New York Stock Exchange
:ATI (ATI Technologies Inc., Markham Ontario, http://ati.amd.com) A leading manufacturer of graphics chips and display adapters. Founded in 1985 by K. Y. Ho, Benny Lau and Lee Lau, ATI chips and boards are widely used by OEMs. ) today announced that its three Japanese cellular ventures, known as the Digital Phone Group, have reached a total of one million customers, less than two years after beginning service in Tokyo.

In 1995, these three ventures, which operate in Tokyo, Osaka, and Nagoya, grew 335 percent, adding over 600,000 customers. Since June of 1995 the Group has added over 50,000 new customers per month, adding a record 99,400 in February.

"We continue to be thrilled -- and somewhat amazed a·maze  
v. a·mazed, a·maz·ing, a·maz·es

v.tr.
1. To affect with great wonder; astonish. See Synonyms at surprise.

2. Obsolete To bewilder; perplex.

v.intr.
 -- at the phenomenal demand for cellular service in Japan," said Arun Sarin Arun Sarin (Hindi:अरुण सरीन) (born October 21 1954, in Pachmarhi, Madhya Pradesh, India) is the CEO of the world's biggest mobile phone company (by revenue), Britain's Vodafone Group plc. , president and chief executive officer of AirTouch International. "Outside of the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. , Japan is the largest cellular market in the world. Yet, its cellular penetration rate is still only about six percent -- or half the rate in the U.S. -- so we're confident more growth lies ahead."

The Digital Phone Group attributes its rapidly growing demand to strong consumer acceptance of cellular, especially among customers in their 20's and 30's. Other contributing factors include a variety of attractive pricing packages, the availability of smaller, less expensive handsets, and continued service area expansion. At the end of February, population coverage reached 86 percent in the Tokyo region, 95 percent in the Kansai region “Kansai” redirects here. For the airport, see Kansai International Airport.
The Kansai region (関西地方
, and 93 percent in the Nagoya region. These three markets have over 77 million people.

AirTouch holds a 15 percent interest in Tokyo Digital Phone and 13 percent interests in Kansai Digital Phone (based in Osaka) and Central Japan Digital Phone (based in Nagoya). In addition, AirTouch holds ownership interests in six other Japanese cellular ventures which will begin service in 1996 and 1997. These nine ventures will cover virtually all of Japan's 125 million people.

Tokyo Digital Phone launched service on April 1, 1994, becoming AirTouch's first venture to start operating in Japan. That date marked a new era for Japanese cellular customers because, for the first time, the government allowed people to buy instead of lease cellular handsets. Since then, the country's cellular market has exploded, quadrupling from about two million to over eight million customers. The Digital Phone Group has enjoyed strong growth, despite the presence of at least four other wireless competitors in each region where it operates.

AirTouch is the largest American cellular operator in Japan. The company has played a key technical role in the Digital Phone Group, and has been integrally involved in designing and building the cellular network. Japanese cellular companies use the personal digital cellular (PDC (1) (Primary Domain Controller) A Windows NT/2000 service that manages security for its local domain. Every domain has one PDC, which contains a database of usernames, passwords and permissions. ) standard -- a unique digital technology.

In addition to Japan, other AirTouch cellular ventures around the world continue to experience strong growth. Earlier this month, Mannesmann Mobilfunk, the German cellular operation in which AirTouch owns 35 percent, announced it had reached over 1.6 million customers. Two of AirTouch's newer ventures -- Airtel in Spain and Omnitel in Italy -- respectively served 50,000 and 100,000 customers in early March, after launching commercial service in late 1995. Last year, AirTouch's proportionate international customer base more than doubled, to nearly 800,000.

AirTouch Communications is a global wireless communications wireless communications

System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data.
 company, with interests in cellular, paging, personal communications services See PCS. , and the Globalstar satellite system in the United States and 12 other nations: Belgium, France, Germany, India, Italy, Japan, Poland, Portugal, South Korea, Spain, Sweden, and Thailand. The company, based in San Francisco San Francisco (săn frănsĭs`kō), city (1990 pop. 723,959), coextensive with San Francisco co., W Calif., on the tip of a peninsula between the Pacific Ocean and San Francisco Bay, which are connected by the strait known as the Golden , serves over 5.5 million customers worldwide. -0-

Safe Harbor Safe Harbor

1. A legal provision to reduce or eliminate liability as long as good faith is demonstrated.

2. A form of shark repellent implemented by a target company acquiring a business that is so poorly regulated that the target itself is less attractive.
 Statement under the Private Securities Litigation Reform Act The Private Securities Litigation Reform Act of 1995 (PSLRA) implemented several significant substantive changes affecting certain cases brought under the federal securities laws, including changes related to pleading, discovery, liability, class representation and awards fees and  of 1995:

Except for the historical information presented, the matters discussed in this release are forward-looking statements. They represent the Company's reasonable judgment on the future and are subject to risks and uncertainties that could cause actual results to differ materially. Such factors include: a change in economic conditions in the various markets served by the Company's operations which would adversely affect the level of demand for wireless services; greater-than-anticipated competitive activity requiring new pricing and/or product offerings or resulting in higher acquisition costs; better-than-expected customer growth driving increased investment in network capacity; level of fraudulent activity; impact of new business opportunities requiring significant up-front investments; and impact on capital spending capital spending

Spending for long-term assets such as factories, equipment, machinery, and buildings that permits the production of more goods and services in future years.
 of the deployment of new technologies. These and other factors related to the business are described in the Company's 10-K under "Investment Considerations".

For a fax copy of this or other recent AirTouch press releases, please call 1-800/344-7531.

CONTACT: AirTouch Communications

Susan Rosenberg, 510/210-3910
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Mar 21, 1996
Words:744
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