AirTouch Cellular unveils lower prices and new service plans as state rate deregulation takes effect; company offering ways to make cellular service more affordable.IRVINE, Calif.--(BUSINESS WIRE)--Aug. 10, 1995--In response to a recent Federal Communications Commission Federal Communications Commission (FCC), independent executive agency of the U.S. government established in 1934 to regulate interstate and foreign communications in the public interest. (FCC (1) (Federal Communications Commission, Washington, DC, www.fcc.gov) The U.S. government agency that regulates interstate and international communications including wire, cable, radio, TV and satellite. The FCC was created under the U.S. ) order issued on Aug. 8, ending state regulation of cellular service rates in California, AirTouch Cellular-Los Angeles announces several new programs that make cellular service more affordable. The FCC ruling preempts state regulation of rates in California and six other states and creates a level playing field See net neutrality. among competitors, including PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. providers, in the wireless industry nationwide. On Aug. 8, AirTouch officially withdrew all retail and wholesale tariffs previously mandated by the California Public Utilities Commission The California Public Utilities Commission (CPUC; also often commonly referred to as simply the PUC) [1] is a state Public Utilities Commission which regulates privately-owned utilities in the state of California, including electric power, . AirTouch's first action in California's deregulated cellular markets is to reduce the price on one of its most popular service options, the After Hours Adv. 1. after hours - not during regular hours; "he often worked after hours" Plan, to $29.99 per month. This plan enables the company to meet the growing demand from customers looking for Looking for In the context of general equities, this describing a buy interest in which a dealer is asked to offer stock, often involving a capital commitment. Antithesis of in touch with. low-cost cellular service for personal and safety reasons. The limited-time offer, based on a one-year contract period, includes 50 minutes of calls per month between the hours of 7 p.m. and 7 a.m. on weekdays, and all day on weekends, saving subscribers 13% off the regular price. "Now that cellular operators have been given the flexibility to offer special rates and service packages, customers will be able to enjoy several benefits," explained Brian Jones For other persons named Brian Jones, see Brian Jones (disambiguation). Lewis Brian Hopkin Jones (28 February 1942 – 3 July 1969) was a founding member, guitarist, multi-instrumentalist, and backing singer in the English rock group The Rolling Stones. , AirTouch Cellular-Los Angeles vice president and general manager. Today, AirTouch also rolls out a special $49 price on the Nokia 100 portable cellular phone for customers who activate cellular service on any AirTouch Cellular one-year contract plan. This special offer also includes a cigarette lighter adapter, valued at $20, to provide an alternative power source to the cellular phone. Customers who sign up on any one- or two-year cellular service contract can also benefit from a special offer to receive free unlimited AirTouch Long Distance Service(sm) through the end of the year. Another consumer benefit from deregulation Deregulation The reduction or elimination of government power in a particular industry, usually enacted to create more competition within the industry. Notes: Traditional areas that have been deregulated are the telephone and airline industries. is that AirTouch and other service providers now have the flexibility to offer unique service plans targeted at specific customer segments in response to an openly competitive market. For example, AirTouch's new mobile-to-mobile promotion, provides significant savings for customers utilizing corporate and government contract plans. This new pricing program, available through Nov. 10, offers a 50% airtime usage discount for customers who call and receive calls directly from other AirTouch mobile-to-mobile plan subscribers. AirTouch also is offering discounts to customers who have two to four mobile numbers on a single account and will waive the service-establishment charge only when adding new users to an existing account. Finally, the company is adding a new display messaging feature package. This package, offered at a new reduced rate, provides subscribers with the capability to utilize call waiting, call forwarding, conference calling, voice mail and also to receive short message or paging functions if they have a message-ready cellular phone. AirTouch Communications is a global wireless communications company, with interests in cellular, paging, personal communications services See PCS. , satellite and other operations in the United States and eleven other nations: Belgium, Canada, France, Germany, Italy, Japan, Portugal, South Korea, Spain, Sweden and Thailand. The company, based in San Francisco, serves more than 4.2 million customers worldwide. CONTACT: AirTouch Cellular, Irvine Melissa May, 714/222-8781 or Bozell/SMS Dan Pittman, 714/708-9147 or Bozell/SMS Mary Reagan, 714/708-9245 |
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