AirTouch Cellular and Amazon.com Give Customers the Freedom of Wireless E-Commerce; AirTouch Mobile Web Customers Can Shop Online -- Anytime, Anywhere.

Business Editors/High-Tech Writers

SAN FRANCISCO and SEATTLE--(BUSINESS WIRE)--March 15, 2000

AirTouch Cellular, part of Vodafone AirTouch Plc (NYSE & LSE:VOD), and Amazon.com (NASDAQ:AMZN) have signed an agreement that will allow AirTouch Mobile Web customers to make purchases from the leading Internet retailer, directly from a mobile Internet ready phone.

Beginning this spring, AirTouch Mobile Web customers will have direct access to shopping features on Amazon.com's Web site, allowing AirTouch customers to browse through Amazon.com's online stores, make purchases, send gifts, and even select gift wrapping service -- all through a wireless phone.

"We're pleased to be working with Amazon.com, the world's dominant leader in e-tailing. This arrangement will demonstrate how customers can satisfy their need to browse and purchase from the web, conveniently from the palm of the hand," said Cliff Fitterer, managing director of Internet services for AirTouch Cellular.

"Mobile commerce makes finding, discovering and buying products at Amazon.com even more convenient," said Lil Mohan, general manager, Amazon.com Anywhere. "We are pleased to be working with AirTouch Cellular to help customers use their mobile phones to get items off their to-do lists before they need to write them down."

About AirTouch

AirTouch serves nearly 10 million U.S. cellular and PCS customers on a proportionate basis. Its ventures operate in 25 states and 22 of the top 30 U.S. markets, including Atlanta, Chicago, Dallas, Detroit, Houston, Los Angeles, Phoenix, San Diego, San Francisco and Seattle. AirTouch is part of Vodafone AirTouch Plc, the world's largest wireless communications firm, based in the United Kingdom. It has mobile operations in 24 countries on five continents, with more than 35.5 million proportionate cellular customers. For more information, visit the AirTouch web site at www.airtouch.com.

About Amazon.com

Amazon.com (Amazon.com, Inc., and its subsidiaries) is the Internet's No. 1 music, No. 1 DVD and video, and No. 1 book retailer. Amazon.com (NASDAQ: AMZN) opened its virtual doors on the World Wide Web in July 1995 and today offers Earth's Biggest Selection, along with online auctions and free electronic greeting cards. Amazon.com lists more than 18 million unique items in categories including books, CDs, toys, electronics, videos, DVDs, home improvement products, software, and video games. Through Amazon.com zShops, any business or individual can sell virtually anything to Amazon.com's more than 17 million customers, and with Amazon.com Payments, any seller can accept credit card transactions, avoiding the hassles of offline payments. Amazon.com Anywhere is the leader in mobile e-commerce, providing access from anywhere in the world to Amazon.com through handheld wireless Internet devices using the Wireless Application Protocol, at www.amazon.com/phone/ and on personal digital assistants (PDAs).

This announcement contains forward-looking statements that involve risks and uncertainties that include, among others, Amazon.com's limited operating history, anticipated losses, unpredictability of future revenues, potential fluctuations in quarterly operating results, seasonality, consumer trends, competition, risk of distribution center expansion, risks related to fourth quarter performance, risks of system interruption, management of potential growth, risks related to auction and zShops services, risks related to fraud and Amazon.com Payments, and risks of new business areas, international expansion, business combinations, and strategic alliances. More information about factors that potentially could affect Amazon.com's financial results is included in Amazon.com's filings with the Securities and Exchange Commission, including its Annual Report on Form 10-K for the year ended December 31, 1998 and Quarterly Reports on Form 10-Q for the quarters ended March 31, 1999, June 30, 1999, and September 30, 1999.