AirTouch Cellular Unveils New Retail Store Design for Latino Customers.SANTA ANA Santa Ana, city, El Salvador Santa Ana (sän'tä ä`nä), city (1993 pop. 129,873), W El Salvador. It is the second largest city in the country and the commercial and processing center for a sugarcane, coffee, and cattle region. , Calif.--(BUSINESS WIRE)--Aug. 30, 1999-- Santa Ana Store Grand Opening Launches New Marketing Initiative Designed to Meet the Needs of Latino Shoppers With the opening of its new retail center in Santa Ana, AirTouch Cellular launches a new initiative to reach out to Southern California's Latino community. The new 1,200-square-foot cellular retail center, which is located in the Riverview West Marketplace at 3770 W. McFadden, Suite C, is the first AirTouch store to feature bilingual sales associates and merchandise information designed to meet the needs of Latino customers. "Our new store design reflects a growing demand for wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. products within the Hispanic community," said Nancy Hobbs, executive vice president and general manager, AirTouch Cellular. "Latinos represent nearly 10 million people -- and growing -- in California, and AirTouch is committed to providing wireless products and services that best meet the needs of the people who live and work in the communities we serve." Working with Barrio bar·ri·o n. pl. bar·ri·os 1. An urban district or quarter in a Spanish-speaking country. 2. A chiefly Spanish-speaking community or neighborhood in a U.S. city. Planners, a Latino architectural and design firm, and RLR/Jarrin, a Latino advertising and public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most firm, AirTouch created a new look and feel for the Santa Ana store that will be incorporated into several new stores, located in predominantly Latino communities in the greater Los Angeles area The Greater Los Angeles Area, or the Southland, is the agglomeration of urbanized area around the city of Los Angeles, California, United States. There are two "official" definitions—the Los Angeles metropolitan area consisting only of the Los Angeles and Orange . In addition to offering information in English and Spanish, the stores feature warm colors, more diversified photographs, and textured floorings and fixtures, including modern backlit An LCD screen that has its own light source from the back of the screen, making the background brighter and characters appear sharper. product displays. The new Santa Ana store will have a Labor Day Labor Day, holiday celebrated in the United States and Canada on the first Monday in September to honor the laborer. It was inaugurated by the Knights of Labor in 1882 and made a national holiday by the U.S. Congress in 1894. grand opening on Saturday, Sept. 4, 1999, that is open to AirTouch customers and the public. As part of the company's commitment to helping the Hispanic community, AirTouch will make a $15 charitable donation to Project P.R.I.D.E. for each customer who signs up for service on any two-year pricing plan at the grand opening. Project P.R.I.D.E. is part of the City of Santa Ana's parks, recreation, and community services agency, and is focused on building self-esteem and confidence through educational programs and recreational activities for children and young adults. AirTouch serves 9 million U.S. cellular and PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. customers on a proportionate basis. Its ventures operate in 25 states and 22 of the top 30 U.S. markets, including Atlanta, Chicago, Dallas, Detroit, Houston, Los Angeles, Miami, Phoenix, San Diego, San Francisco and Seattle. AirTouch is part of the Vodafone AirTouch Group, the world's largest wireless communications firm, based in the United Kingdom. It has mobile operations in 24 countries on five continents, with more than 31 million proportionate customers. For more information, visit the AirTouch Web site at www.airtouch.com. |
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