AirTouch Cellular Ranks Best in Greater Los Angeles in J.D. Power and Associates Study of Overall Customer Satisfaction; AirTouch Earns Highest Ranking for Sixth Year in a Row.IRVINE, Calif.--(BUSINESS WIRE)--Sept. 22, 1998--J.D. Power and Associates Tuesday released the results of its annual Wireless Customer Satisfaction Study and ranked AirTouch Cellular highest in Overall Customer Satisfaction in the Greater Los Angeles Los Angeles (lôs ăn`jələs, lŏs, ăn`jəlēz'), city (1990 pop. 3,485,398), seat of Los Angeles co., S Calif.; inc. 1850. market. The Greater Los Angeles market includes Los Angeles, Orange, Riverside, San Bernardino San Bernardino, city, United States San Bernardino (săn bûr'nədē`nō), city (1990 pop. 164,164), seat of San Bernardino co., S Calif., at the foot of the San Bernardino Mts.; inc. 1854. and Ventura counties. J.D. Power and Associates, an international marketing information firm, surveyed customers from wireless carriers who have significant market share in the Los Angeles area. Carriers with a household share of 10 percent or more were included in the final, official rankings. Since 1992, J.D. Power and Associates has been conducting studies to measure customers' opinions about the wireless service providers. AirTouch has consistently emerged as the clear winner in the Greater Los Angeles market with the highest overall customer satisfaction among cellular telephone users for six consecutive years. "This study is a gauge of customer satisfaction, which we believe is the most important measure of any company," said Nancy Hobbs, executive vice president and general manager for AirTouch Cellular Southern California Southern California, also colloquially known as SoCal, is the southern portion of the U.S. state of California. Centered on the cities of Los Angeles and San Diego, Southern California is home to nearly 24 million people and is the nation's second most populated region, . "It is very gratifying grat·i·fy tr.v. grat·i·fied, grat·i·fy·ing, grat·i·fies 1. To please or satisfy: His achievement gratified his father. See Synonyms at please. 2. to all of us at AirTouch to have our focus on superior service delivery recognized by our customers and substantiated by the nation's leading marketing information services See Information Systems. firm." The J.D. Power and Associates 1998 Wireless Customer Satisfaction Study is based on completed interviews with more than 10,000 wireless subscribers in 22 of the top wireless markets. Consumers evaluated their current wireless provider on a total of 49 attributes that were grouped into nine major factors. The importance to overall customer satisfaction is indicated below: -- Call Quality (21%) -- Pricing Options (18%) -- Corporate Capability (17%) -- Customer Service (17%) -- Credibility/Customer Communications (10%) -- Roaming Coverage (7%) -- Handset (4%) -- Billing (3%) -- Roaming (3%) AirTouch serves more than 7 million U.S. cellular U.S. Cellular (NYSE: USM) is a super-regional cellular telephone provider, serving 5.8 million customers in 189 markets in 26 U.S. states. The company was created in 1983 as a subsidiary of Telephone and Data Systems, Inc. Since April 2000, John E. customers and operates in 15 of the Top 30 U.S. markets. AirTouch Communications is the largest wireless company in the world. AirTouch owns interests in cellular, paging, and personal communications services See PCS. in the United States United States, officially United States of America, republic (2005 est. pop. 295,734,000), 3,539,227 sq mi (9,166,598 sq km), North America. The United States is the world's third largest country in population and the fourth largest country in area. and 12 other nations as well as an interest in the Globalstar satellite system. Based on its ownership share of its global ventures, the company serves over 15 million proportionate customers (over 32 million total venture customers). |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion