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AirTouch Cellular Offers New "Easy" Pricing in Oregon.


PORTLAND Portland, town, England
Portland, town (1991 pop. 12,945), Dorset, S England. It is on the Isle of Portland, a small rocky peninsula. Portland stone has been used in St. Paul's Cathedral and other important London buildings. Lobsters and crabs are harvested.
, Ore.--(BUSINESS WIRE)--July 8, 1997--Have you been waiting to buy cellular service because you think it might be out of your price range?

When you've you've  

Contraction of you have.


you've you have
you've have
 shopped for cellular service, were you confused by all the pricing options and promotions du jour du jour  
adj.
1. Prepared for a given day: The soup du jour is cream of potato.

2. Most recent; current: the trend du jour.
? Well, AirTouch AirTouch Communications was a U.S.-based wireless service provider that was created when PacTel Cellular was spun off from Pacific Telesis on April 1, 1994, forming both AirTouch Cellular and AirTouch Paging.  Cellular has launched new pricing and calling plans to simplify matters for customers.

AirTouch Cellular has reduced per-minute rates, added more minutes and features to its calling packages and added a bonus weekend and evening package that customers can add to any consumer calling plan they choose.

"Traditionally, cellular companies have introduced temporary rate reductions for special promotions or as a way to introduce customers to a new technology. But the cellular market has changed, and customers are telling us they want affordable, easy-to- understand rate plans with their cellular service," said Joe Dodson Dodson may refer to: Places
United States
  • Dodson, Louisiana
  • Dodson, Montana
  • Dodson, Ohio
  • Dodson, Texas
  • Dodson Township, Highland County, Ohio
Elsewhere
  • The Dodson Peninsula in Antarctica
People
    , vice president and area general manager for AirTouch Cellular in Oregon Oregon, city, United States
    Oregon, city (1990 pop. 18,334), Lucas co., NW Ohio, a suburb adjacent to Toledo, on Lake Erie; inc. 1958. It is a port with railroad-owned and -operated docks. The city has industries producing oil, chemicals, and metal products.
    .

    "Today's announcement is not a promotion; it marks the launch of an entirely new calling plan structure that reduces rates for customers and adds value to the various calling plans available."

    Four simple and easy-to-understand consumer plans are available. All include a flat monthly rate and a number of allowable minutes. If the customer exceeds the allowable minutes then airtime air·time  
    n.
    1. The time during which a radio or television station is broadcasting. Also called airspace.

    2. The time at which a radio or television program is broadcast.
     is billed at peak or off-peak off-peak
    adj.
    Not in the period of most frequent or heaviest use: lower rates for telephone calls made during off-peak hours; travelers who take advantage of off-peak fares.
     rates, depending on what time of day the call is placed. Peak time is from 6 a.m. to 8 p.m. weekdays and off-peak is from 8 p.m. to 6 a.m. weekdays and all day weekends and holidays.

    In addition to the four consumer calling plans, customers can add 500 weekend and evening minutes to any calling plan for only $10 per month. "AirTouch Cellular is very excited about this new option for customers," said Dodson. "Consumers have asked for the choice of adding on weekend and evening minutes at a flat rate and we are now able to meet their needs."

    AirTouch Cellular also has reduced its rates when customers travel with their cellular phones outside their home area. Roaming The ability to use a communications device such as a cellphone or PDA and be able to move from one cell or access point to another without losing the connection.  rates between Washington Washington, town, England
    Washington, town (1991 pop. 48,856), Sunderland metropolitan district, NE England. Washington was designated one of the new towns in 1964 to alleviate overpopulation in the Tyneside-Wearside area.
     state and Oregon have been reduced to 50 cents per minute on the Easy 60 plan. For customers on the Easy 150, 360 and 600 plans, roaming is billed at their home rate; no additional roaming charges apply. -0-
    
                               EASY 60 PLAN         EASY 150 PLAN
    Monthly Service            $27.95               $49.95
    
    Included w/Monthly Service 60 minutes           150 minutes
                               Call Waiting         Call Waiting
                               Call Forwarding      Call Forwarding
                               3-Way Calling        3-Way Calling
                               Detailed Billing     Detailed Billing
                               411 Connect          411 Connect
                               ($.75 per call,      ($.75 per call,
                                plus airtime)        plus airtime)
                                                     Home Rate Roaming
    Additional Peak Minutes    61+ minutes -- $.35  151+ minutes -- $.30
    Additional Off-Peak
      Minutes                  61+ minutes -- $.15  151+ minutes -- $.15
    
                               EASY 360 PLAN        EASY 600 PLAN
    Monthly  Service           $99.95               $139.95
    
    Included w/Monthly Service 360 minutes          600 minutes
                               Call Waiting         AirTouch Voice Mail
                               Call Forwarding      Call Waiting
                               3-Way Calling        Call Forwarding
                               Detailed Billing     3-Way Calling
                               411 Connect          411 Connect
                               ($.75 per call,      ($.75 per call,
                                plus airtime)        plus airtime)
                                                    Detailed Billing
                               Home Rate Roaming    Home Rate Roaming
    Additional Peak Minutes    361-600 minutes --   601-1,000 minutes --
                                $.25                 $.24
                               601+ minutes --      1,001+ minutes --
                                $.24                 $.23
    Additional Off-Peak
     Minutes                   361+ minutes --      601+ minutes --
                                $.15                 $.15
    




    The new calling plans are available to all current and prospective AirTouch Cellular customers throughout the greater Portland area, as well as in Salem Salem, in the Bible
    Salem (sā`ləm) [Heb.,=peace], in the Bible, royal city of Melchizedek, traditionally identified with Jerusalem.
    Salem, city, India
    Salem, city (1991 pop.
    , Eugene, Corvallis, Albany and the northern coast.

    Current customers have been notified of the new consumer calling plans via a bill insert, and if they choose, can move to one of the new plans free of charge by calling AirTouch Cellular Customer Service or by visiting the AirTouch Cellular store in Tigard (Sequoia sequoia (sĭkwoi`ə), name for the redwood (Sequoia sempervirens) and for the big tree, or giant sequoia (Sequoiadendron giganteum), both huge, coniferous evergreen trees of the bald cypress family, and for extinct related species.  Parkway), Clackamas (Clackamas Promonade) or Hillsboro (Tanasbourne Village).

    AirTouch Cellular is the brand name for U S WEST NewVector Group Inc. Based in Bellevue, Wash., NewVector has cellular operations in 12 Midwestern, Western and Southwestern states and serves more than 2 million customers. The company is part of the U S WEST Media Group (NYSE NYSE

    See: New York Stock Exchange
    :UMG UMG Universal Music Group
    UMG Universidad Mariano Gálvez de Guatemala (Mariano Galvez University of Guatemala)
    UMG Upgraded Metallurgical Grade (silicon)
    UMG Unlicensed Medical Graduate
    ), which is involved in domestic and international cable wireless networks, directory publishing and interactive multimedia services.

    CONTACT: AirTouch Cellular

    Debra Havins, 425/603-7503
    COPYRIGHT 1997 Business Wire
    No portion of this article can be reproduced without the express written permission from the copyright holder.
    Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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    Publication:Business Wire
    Date:Jul 8, 1997
    Words:694
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