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AirTouch Cellular Launches Powerband Digital Service in Utah County.


SALT LAKE CITY--(BUSINESS WIRE)--July 8, 1997--

- Digital Features Also Available in Salt Lake City -

AirTouch Cellular announced today that cellular customers in Salt Lake City and Utah County now have access to time-saving Powerband Digital Services(SM) made possible by Code Division Multiple Access (CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. ) technology.

To be marketed under the brand name Powerband, AirTouch's fully digital 13 kilobit (thousand bits). For technical specifications, it refers to 1,024 bits. In general usage, it typically refers to an even one thousand bits (see kilo). Also Kb, Kbit and K-bit. See space/time.

(unit) kilobit - 2^10 = 1024 bits of storage (1 Kb).
 CDMA cellular service is available in Utah County from Santaquin to Thanksgiving Point Thanksgiving Point is an educational institute and associated museum complex and estate garden. Thanksgiving Point is located in Lehi, Utah and consists of four main venues: Thanksgiving Point Gardens, Thanksgiving Point Golf Course, the Museum of Ancient Life, and Farm Country. . In addition, Powerband digital phones and features are available in Salt Lake City, Provo and North Ogden.

"CDMA is widely recognized as the ultimate digital technology for cellular customers. With the Powerband Digital network at their fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. , AirTouch customers will enjoy extraordinary digital call quality, reliable connections, unsurpassed security and five full hours of talk time on a single battery," said John Griffith John Griffith may refer to:
  • John H. Griffith, test pilot
  • Saint John Jones
  • John G. Griffith, football coach
, vice president and area general manager for AirTouch Cellular in Utah and Idaho.

"We also have put the technology to work for customers in the form of time-saving features that give users the power of a pager, answering machine, Caller ID A telephone company service that sends the caller's telephone number between the first and second ring of the call. If the calling number is not blocked, the calling number is displayed on the handset or base station of the called party.  box and cellular phone all rolled into one Adj. 1. rolled into one - made up of several components combined into a single entity
combined - made or joined or united into one
 lightweight package," Griffith said.

The new Powerband Digital Services -- available only to AirTouch Cellular subscribers in Utah -- include voice mail with notification, paging and Caller ID.

-- Voice Mail with Notification: This fully featured voice mail system alerts a customer -- with a flashing icon on the screen of the phone and five short beeps -- that a voice mail message has been received.

-- Call-Back Number (paging): When a cellular customer's phone is busy callers can use this feature to send a page and call-back number. Just like a pager, the phone stores the caller's number, allowing the cellular customer to return the call by simply pressing the SEND key.

-- Caller ID: The number of the calling party will be displayed on the screen of the Powerband phone. If the number is stored in the phone's memory, the name of the individual also will be displayed.

In order to enjoy the benefits of CDMA and Powerband features, customers will need to use dual-mode CDMA/analog phones available at 20 locations through seven Salt Lake City and Provo retailers, including A-lert Cellular, Ultimate Electronics, CCI CCI Chambre de Commerce et d'Industrie (France)
CCI CAM (Complementary and Alternative Medicine) Citation Index
CCI Chamber of Commerce and Industry (Western Australia) 
 Mall Cart, Cellular Source, Gorilla Bikes, Gadgets and Camera Den.

Unlike most digital wireless services, Powerband CDMA phones will operate in both the digital and analog mode, giving customers the ability to use their digital cellular phones in more than 5,500 cities nationwide.

Powerband is available on four retail consumer calling plans. The Easy 60 package includes 60 minutes of airtime and Caller ID, the first incoming minute free, 50 percent outgoing mobile-to- mobile discount, call waiting, call forwarding call forwarding
n.
A telephone service that enables a customer to have an incoming call automatically rerouted to another extension.

Noun 1.
 and three-way calling Noun 1. three-way calling - a way of adding a third party to your conversation without the assistance of a telephone operator
conference call - a telephone call in which more than two people participate
 for $29.95 per month.

The Easy 130 plan includes 130 minutes of airtime and Caller ID, first incoming minute free, 50 percent outgoing mobile-to-mobile discount, call waiting, call forwarding and three-way calling for $49.95 per month.

The Easy 300 plan includes 300 minutes of airtime and Powerband Messaging, Caller ID, first incoming minute free, 50 percent outgoing mobile-to-mobile discount, call waiting, call forwarding and three-way calling, for $99.95 per month.

The Easy 600 plan includes 600 minutes of airtime and all of the above listed features for $149.95 per month.

Customers also have the option to add 500 weekend and evening minutes to any Powerband calling plan for an additional $10 per month. Additional Powerband Calling plans also are available for small and large businesses.

In the fall, Powerband can look forward to expanded coverage north to Logan and the introduction of Powerband text messaging which allows customers to receive written messages on the display screen of their cellular phones. Callers will be able to send custom messages to a Powerband user via E-Mail and the World Wide Web on the Internet.

Customers in Salt Lake City also will experience improvements in their Powerband Digital Service with the launch of CDMA digital voice services later this fall.

AirTouch Cellular is the brand name for U S WEST NewVector Group Inc. Based in Bellevue, Wash., NewVector has cellular operations in 12 midwestern, western and southwestern states and serves more than 2 million customers. The company is part of Denver-based U S WEST Media Group (NYSE NYSE

See: New York Stock Exchange
:UMG UMG Universal Music Group
UMG Universidad Mariano Gálvez de Guatemala (Mariano Galvez University of Guatemala)
UMG Upgraded Metallurgical Grade (silicon)
UMG Unlicensed Medical Graduate
), which is involved in domestic and international cable and wireless networks, directory publishing and interactive multimedia services.

CONTACT: AirTouch Cellular

Lisa Bowersock, 206/603-7427
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jul 8, 1997
Words:733
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