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AirTouch Cellular Expands Digital Service and Features.


SALT LAKE CITY--(BUSINESS WIRE)--Sept. 9, 1997--Beginning today, AirTouch Cellular's Powerband Digital Service(SM) customers along the Wasatch Front The Wasatch Front (Or Greater Wasatch) is an urban area in the U.S. state of Utah. It consists of a chain of cities and towns stretched along the Wasatch Range from approximately Santaquin in the south to Brigham City in the north. , will now experience the superior call clarity, voice quality and state-of-the-art features made possible by Code Division Multiple Access (CDMA (Code Division Multiple Access) A method for transmitting simultaneous signals over a shared portion of the spectrum. The foremost application of CDMA is the digital cellular phone technology from QUALCOMM that operates in the 800 MHz band and 1.9 GHz PCS band. ) technology.

In early July, AirTouch Cellular introduced digital services to its customers in Salt Lake City and Utah County. Today, AirTouch expands that service to encompass more than 2,200 square miles along I-15 from Provo through Salt Lake to Logan. In addition, AirTouch has enhanced the digital service for customers in Salt Lake City with the launch of digital voice services.

"Now our customers in Salt Lake City will enjoy the benefits of outstanding voice and call quality, reduced background noise and a battery that will last for up to five hours of talk-time," said John Griffith John Griffith may refer to:
  • John H. Griffith, test pilot
  • Saint John Jones
  • John G. Griffith, football coach
, vice president and area general manager for AirTouch Cellular in Utah and Idaho.

In addition to the unsurpassed voice and call quality for Salt Lake City customers, all Powerband users will now have access to time-saving features such as text messaging Sending short messages to a smartphone, pager, PDA or other handheld device. Text messaging implies sending short messages generally no more than a couple of hundred characters in length. , voice mail and notification and Caller ID A telephone company service that sends the caller's telephone number between the first and second ring of the call. If the calling number is not blocked, the calling number is displayed on the handset or base station of the called party. .

-- Text Messaging: this service allows customers to receive written messages on the display screen of their cellular phones. Messages can be up to 50 characters in length, and for the first time callers can send custom messages to a Powerband user via E-mail and the World Wide Web. In addition, callers can use a dial-up connection with a PC and modem to relay text messages to the cellular phone. If a phone number is included in the text message, the customer can simply push the SEND button to be immediately connected.

-- Voice Mail with Notification: this fully featured voice mail system alerts a customer -- with a flashing icon on the screen of the phone and five short beeps -- that a voice mail message has been received. With a push of a button, the user is automatically connected to voice mail and can retrieve the message. The screen of the phone constantly updates customers on the number of messages received, the date and time received, and whether any messages have been marked as urgent.

-- Caller ID: the number of the calling party will be displayed on the screen of the Powerband phone. If the number is stored in the phone's memory, the name of the individual also will be displayed.

To enjoy the benefits of CDMA and Powerband features, customers will need to use dual-mode CDMA/analog phones available at more than 20 locations through nine retailers along the Wasatch Front, including A-lert Cellular, Cache Communications, Camera Den, CCI CCI Chambre de Commerce et d'Industrie (France)
CCI CAM (Complementary and Alternative Medicine) Citation Index
CCI Chamber of Commerce and Industry (Western Australia) 
 Mall Carts, Cellular Source, Clear Connections, Gadgets, Gorilla gorilla, an ape, Gorilla gorilla, native to the lowland and mountain forests of western and central equatorial Africa. It is the largest of the apes, the males reaching a height of 5 to 6 ft (150–190 cm) with a 9-ft (144–cm) arm spread.  Trading Company and Ultimate Electronics.

Unlike most digital wireless services, Powerband CDMA phones will operate in both the digital and analog mode, giving customers the ability to use their digital cellular phones throughout the country. "With Powerband, customers can enjoy the best of both worlds," Griffith said. "The most advanced digital service available with high-quality analog included so they can use their Powerband phones in more than 5,500 cities nationwide."

Powerband service is available on four retail consumer calling plans. The Easy 60 package includes 60 minutes of airtime air·time  
n.
1. The time during which a radio or television station is broadcasting. Also called airspace.

2. The time at which a radio or television program is broadcast.
 and Caller ID, the first incoming minute free, 50 percent outgoing mobile-to-mobile discount, call waiting, call forwarding call forwarding
n.
A telephone service that enables a customer to have an incoming call automatically rerouted to another extension.

Noun 1.
 and three-way calling Noun 1. three-way calling - a way of adding a third party to your conversation without the assistance of a telephone operator
conference call - a telephone call in which more than two people participate
 for $29.95 per month.

The Easy 130 plan includes 130 minutes of airtime and Caller ID, first incoming minute free, 50 percent mobile-to-mobile discount, call waiting, call forwarding and three-way calling for $49.95 per month.

The Easy 300 plan includes 300 minutes of airtime and all of the above listed features in addition to Powerband Messaging, for $99.95 per month.

The Easy 600 plan includes 600 minutes of airtime and all of the above listed features for $149.95 per month.

Customers also have the option to add 500 weekend and evening minutes to any Powerband calling plan for an additional $10 per month. Additional Powerband calling plans are available for small and large business customers.

AirTouch Cellular is the brand name for U S WEST NewVector Group Inc. Based in Bellevue, Wash., NewVector has cellular operations in 12 midwestern, western and southwestern states and serves more than 2 million customers. The company is part of Denver-based U S WEST Media Group (NYSE NYSE

See: New York Stock Exchange
: UMG UMG Universal Music Group
UMG Universidad Mariano Gálvez de Guatemala (Mariano Galvez University of Guatemala)
UMG Upgraded Metallurgical Grade (silicon)
UMG Unlicensed Medical Graduate
), which is involved in domestic and international cable and wireless networks, directory publishing and interactive multimedia services.

CONTACT: Lisa Bowersock, 425/603-7427
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Sep 9, 1997
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