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AirRover to Produce Infomercial to Market ``Hotspot Business in a Box''.


BATON ROUGE Baton Rouge (băt`ən rzh) [Fr.,=red stick], city (1990 pop. 219,531), state capital and seat of East Baton Rouge parish, SE La. , La. -- David Loflin, CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AirRover Wi-Fi Corporation (formerly Air-Q Wi-Fi) (OTCBB OTCBB

See OTC Bulletin Board (OTCBB).
:AVWF), a Wi-Fi (wireless fidelity See Wi-Fi. ) Internet access provider See ISP.

(networking, company) Internet Access Provider - (IAP) A company or other origanisation which provides access to the Internet to businesses and/or consumers.
, announced today that the company will target Wi-Fi business opportunity seekers by producing and airing a sixty-second infomercial on four major Financial News television networks, CNBC CNBC Center for the Neural Basis of Cognition (artificial intelligence)
CNBC Consumer News and Business Channel
CNBC Congress of National Black Churches, Inc.
, MSNBC MSNBC Microsoft/National Broadcasting Company , CNN CNN
 or Cable News Network

Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world.
 and Bloomberg, to market its "Hotspot Business in a Box."

The infomercial will air the upside benefits of becoming an AirRover Wi-Fi Hotspot Reseller. According to according to
prep.
1. As stated or indicated by; on the authority of: according to historians.

2. In keeping with: according to instructions.

3.
 Forbes, an increasing number of businesses including hotels, office buildings, and restaurants like Starbucks and McDonalds are interested in creating public wireless spots as they discover it can attract more customers. This applies even to traditionally non-tech industries such as RV campgrounds, as reported by a recent MSNBC article: http://msnbc.msn.com/id/5473228/.

According to Telecomweb.com, ABI Abi (ā`bī) [short for Abijah], in the Bible, King Hezekiah's mother.


(Application Binary Interface) A specification for a specific hardware platform combined with the operating system.
 Research senior analyst Phil Solis reports that "broadband adoption, and its accompanying purchases of access points and adapters, have been boosting consumer spending. And there's still plenty of room for more." Quarter-to-quarter market growth is being driven by different factors in the consumer small office/home office See SOHO.  (SOHO Soho (sōhō`, sə–), district of Westminster, London, England, known for its continental restaurants. Once a fashionable quarter, it became popular among writers and artists in the 19th cent. ) space and in the enterprise.

Benefits of Working with AirRover

The larger Wi-Fi providers, from T-Mobile to Wayport Networks, prefer to work with big businesses that have multiple locations needing to get unwired. Access to these better known Wi-Fi shops hasn't been easy for smaller businesses ... until now. By becoming a reseller, you can tap into the strong demand for niche Wi-Fi services and solutions.

About AirRover Wi-Fi's Hotspot Business in a Box

Many small business owners are not geared up enough to know where to start, let alone making money off the service. There are security issues to ponder, payment systems to consider and marketing to prepare so potential customers know the spot exists.

The Reseller Opportunity

Hotspots are proliferating like rabbits. According to market researcher In-stat/MDR the number of locations jumped from a few hundred four years ago to 40,000 worldwide last year. Do you think your existing or start-up business can benefit by providing high-speed Internet access to your customers? Partner today with AirRover Wi-Fi and join the AirRover Hotspot Network. You will generate additional revenue for your core business by providing a valuable service to your existing customers, and will gain attention from new customers when AirRover Wi-Fi markets your business as a Hotspot location.

AirRover provides a turnkey solution for providing Hotspots in hotels, airports, coffee shops, restaurants, rest stops, gas stations, waiting areas, shopping malls, etc., which can offer customers fast, convenient wireless Internet access that will increase retention. AirRover Wi-Fi is dedicated to helping its Hotspot resellers see the benefits of offering this new, exciting service to customers without having to worry about installation, maintenance or support. AirRover Wi-Fi is committed to making sure that the Wi-Fi service is transparent to resellers and that it will not require any time on the part of employees to support Hotspot users.

"It's just really confusing," said Jean Brucato, office manager of Laguna Hills Lodge, which is pondering high-speed Internet options. "Wi-Fi would definitely attract and improve business. We have people call here and ask whether we have it, and we tell them what we have and they say, 'ok, talk to you later' ... we're becoming the second choice and that's not where we want to be."

AirRover Wi-Fi is building brand awareness by airing a sixty-second infomercial on four major Financial News television networks, CNBC, MSNBC, CNN and Bloomberg.

About AirRover Wi-Fi Corp.

AirRover Wi-Fi Corp. (formerly Air-Q Wi-Fi Corporation) is a development-stage company that develops and operates wireless Internet access systems. It provides Wi-Fi Internet access in Louisiana, Arizona, Maryland, Pennsylvania and Washington, D.C. AirRover's "Wi-Fi" (hotspot) Internet access system operates on a platform comprised of Wi-Fi standard equipment that has been configured in a proprietary manner. The term "Wi-Fi" (wireless fidelity) refers to an industry standard for wireless equipment that meets published 802.11(x) standards. Wi-Fi equipment operates in unlicensed spectra, such as 2.4 and 5.8 Ghz. AirRover's business plan focuses on the marketing of its wireless Internet access services to businesses and residential customers, as well as to visitors to its markets with Wi-Fi compatible laptop computers and other wireless devices.
COPYRIGHT 2004 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Aug 16, 2004
Words:709
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