AirMedia Makes Two Key Staff Appointments As AirMedia Live Expands Into New Markets.NEWPORT BEACH Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , CA--(BUSINESS WIRE)--May 12, 1997-- Company Welcomes Vice President, Sales and Marketing, Healthcare Markets & Director, Product Management for Mobile Computing Using a computing device while in transit. Mobile computing implies wireless transmission, but wireless transmission does not necessarily imply mobile computing. Fixed wireless applications use satellites, radio systems and lasers to transmit between permanent objects such as buildings Products AirMedia, Inc. announced today the appointments of Ms. Sharon Buaas and Mr. Bret A. Berg A. Berg may refer to:
Ms. Buaas' responsibilities will include managing AirMedia's expansion of business-to-business sales of wireless push servers to the healthcare industry. Mr. Berg will concentrate on managing and expanding the sales and support services support services Psychology Non-health care-related ancillary services–eg, transportation, financial aid, support groups, homemaker services, respite services, and other services of AirMedia's line of push technology products for the mobile computing market. Ms. Buaas has achieved a number of accomplishments in healthcare marketing, management, public relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most , sales, advertising and marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales . In her most recent position, Ms. Buaas served as director of marketing for Bergen Brunswig Corporation, a leading pharmaceutical and medical supplies distributor. While in this position, Ms. Buaas directed a multi-million dollar launch of AccuSource(R), a pharmacy-based multimedia intranet system, that resulted in significant market penetration Noun 1. market penetration - the extent to which a product is recognized and bought by customers in a particular market penetration - the act of entering into or through something; "the penetration of upper management by women" . Among her other career successes, Ms. Buaas successfully launched the homecare division of a Fortune 500 hospital management company. Mr. Berg also has a proven record in the desktop and mobile computing industries and has made a strong contribution to the marketing and sales success of the companies with whom he has been involved. Mr. Berg spent several years at AST (AST Computer, Irvine, CA) A PC manufacturer founded in 1980 by Albert Wong, Safi Quershey and Tom Yuen (A, S and T). It offered a complete line of PCs that sold through its dealer channel. Computer, where he served as director of product marketing and brand management, mobile products, and as director of product marketing, consumer desktops. Mr. Berg was responsible for the worldwide product management and marketing of AST's mobile computing products, including PDAs, notebooks, sub-notebooks, pen computers and handheld computing devices. He successfully launched the company's first entry into the mobile market, gained a noteworthy market share in the first year and increased company revenues. While Mr. Berg served as director of marketing for AST's Advantage! line of consumer desktop computers, sales of the line accounted for over 500,000 units and approximately $900 million in revenue per year. "We are pleased to announce the additions of Ms. Buaas and Mr. Berg to our management team. AirMedia's management recognizes a vast potential for our wireless push applications and content delivery within the healthcare industry. To that end, we could not be more confident in our decision to hire Ms. Buaas for the task of expanding AirMedia into this market. Her background in healthcare marketing and sales is highly impressive," stated John Payne, President, AirMedia. "We feel equally strong about Mr. Berg's background and successful product marketing track record and we believe his expertise will really complement our plans and goals for our further expansion into the wireless mobile computing market. AirMedia is dedicated to the mobile market, and by creating this new product management position, we can greatly expand our horizons. We very are pleased that both Ms. Buaas and Mr. Berg have decided to join the dynamic AirMedia team," Payne continued. AirMedia Live uses revolutionary wireless broadcasting technologies in the exciting new category of "push" delivery for Internet content. AirMedia Live helps PC users stay on top of news stories from around the nation and the world by wirelessly delivering breaking information Hot off the Internet(TM) direct to desktop PCs so the user doesn't have to go online to search for it. AirMedia Live also wirelessly alerts users when they receive new E-Mail at their online service, Internet Service Provider Internet service provider (ISP) Company that provides Internet connections and services to individuals and organizations. For a monthly fee, ISPs provide computer users with a connection to their site (see data transmission), as well as a log-in name and password. (ISP (1) See in-system programmable. (2) (Internet Service Provider) An organization that provides access to the Internet. Connection to the user is provided via dial-up, ISDN, cable, DSL and T1/T3 lines. ) or mail manager of choice. World-class Internet content providers in the AirMedia Live Internet Broadcast Network include: America Online See AOL. , CompuServe, EarthLink, CNN CNN or Cable News Network Subsidiary company of Turner Broadcasting Systems. It was created by Ted Turner in 1980 to present 24-hour live news broadcasts, using satellites to transmit reports from news bureaus around the world. Interactive, Reuters, The Weather Channel, Quote.com, LottoWorld Magazine, Freese-Notis Weather, MovieLink, COMTEX Information Service, Business Wire, PR Newswire  This article or section is written like an .Please help [ rewrite this article] from a neutral point of view. Mark blatant advertising for , using . , Ziff-Davis Wire Highlights, Knight-Ridder/Tribune Business News, The Sports Network, CBS (Cell Broadcast Service) See cell broadcast. SportsLine USA, TravelGram and Yoyodyne Entertainment. AirMedia Live was awarded the prestigious Editors' Choice Award for push technologies by PC Magazine and was honored as a Premiere Product at InfoWorld's highly respected Demo '96 conference. It is also the 1996 Gold Medal winner of New Media Magazine's Invision Award for technical innovation and creative excellence in interactive multimedia, a CES Innovations '97 Award winner and was a finalist in the Software Publishers Association's (SPA) 1997 Codie Awards for best new software product of the year. AirMedia Live is a product of AirMedia, Inc., a leading provider of Internet software and services with offices in Newport Beach, CA and New York New York, state, United States New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of . AirMedia develops and markets products and broadcast services that merge computing and wireless communications technologies. The growing list of licensees for its AirMedia Live software, hardware and wireless network technologies includes communications and multimedia peripheral companies, PC and handheld manufacturers, and information providers. More information is available at www.airmedia.com. -0- EDITORS NOTE: For information on AirMedia Live, your readers may visit the AirMedia Web site, www.airmedia.com, or call 1-800-AIR-MEDIA (1-800-247-6334). All trademarks and brand names are properties of their respective owners. CONTACT: AirMedia, Inc. Sandra Sick 714-737-5410 x251 sandras@corp.airmedia.com or Technology Solutions, Inc. Justine McDermott 212-696-2000 x243 jmcdermott@tsipr.com |
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