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AirMedia Live! premieres at Demo '96; First wireless cyberspace network connects internet to off-line PC's.


PALM SPRINGS, Calif.--(BUSINESS WIRE)--JANUARY 29, 1996--AirMedia Live!, a unique new wireless network that connects the on-line world to home and office PC's across the country was premiered by Ex Machina, Inc. on stage today at Demo '96, the computer industry conference produced by InfoWorld's PC Letter.

AirMedia Live! transforms today's desktop PC into an individually customized information, entertainment and messaging center, wirelessly connected to the on-line world even when the computer is "off-line". Chosen as an elite Demo Premiere from over five hundred products considered, AirMedia Live! marries the best of on-line news, e-mail alerts, sports highlights, financial updates, weather reports and industry events with broadcasts over a nationwide wireless network to deliver breaking news, entertainment and e-mail alerts instantly to any PC.

AirMedia Live! brings PC's to life with powerful multimedia viewers which "listen" to wireless data broadcasts using a low cost PC receiver, filtering information that is easily customized by each user. Photorealistic Having the image quality of a photograph.  sports scoreboards show inning-by-inning results, updated regularly and punctuated by the crack of the bat and the roar of the crowd. Financial tickers expedite stock quotes and financial indicators directly from Wall Street. Headline news and weather are delivered from all over the globe and shown inside colorful "news crawls". Fully customizable sound, graphics, animation, and video files built into the viewers make incoming information compelling, entertaining, realistic and truly informative, both in context and in content.

The information broadcast over AirMedia Live! is delivered in real time from a wide variety of branded on-line and Internet information services See IIS.  including CompuServe, Reuters NewMedia, Sportsline, quote.com, LottoWorld, FreeseNotis Weather, Communications Now, TravelGram, Metro Networks Metro Networks is a broadcasting outsourcing company based in Houston, Texas. It is a subsidiary of Westwood One, which is managed by CBS Radio. The company operates a number of local and regional news and traffic facilities that provide regular reports to affiliates, together with  Traffic, COMTEX Information Service, Business Wire, PR Newswire This article or section is written like an .
Please help [ rewrite this article] from a neutral point of view.
Mark blatant advertising for , using .
, Ziff Davis Ziff Davis Inc. (ZD) is an American magazine publisher and Internet Information company. It was founded in 1927 in Chicago by William B. Ziff, Sr. and Bernard G. Davis. Throughout most of its history, it was a publisher of hobbyist magazines, often ones devoted to expensive,  Wire Highlights, Knight-Ridder/Tribune Business News and The Sports Network. The list of AirMedia Live! information partners will continue to expand on a monthly basis as additional content partners are announced.

Demo T96 conference organizer David Coursey, the editor and publisher of PC Letter, said AirMedia Live! was selected as a Demo Premiere because its technology represents a fundamental shift in the way consumers will both receive and use information. "Until now," said Coursey, "end users had to take some action in order to receive information and notices of breaking events. Even if they subscribe to Verb 1. subscribe to - receive or obtain regularly; "We take the Times every day"
subscribe, take

buy, purchase - obtain by purchase; acquire by means of a financial transaction; "The family purchased a new car"; "The conglomerate acquired a new company";
 an on-line service or the Internet, they couldn't receive it without taking special steps to retrieve it. AirMedia Live! changes all that."

Viewers can be developed in C++ or Visual Basic, as JAVA applets or can be third party applications integrating wireless news headlines and email alerts. Starfish Software Starfish was founded in 1994 by Philippe Kahn, best known for his invention of the camera phone and his most recent company Fullpower Technologies. The founding vision of Starfish was global synchronization and integration of wireless and wireline devices, which translated with the  announced today that Sidekick, the most widely installed Personal Information Manager, would be the first third party application to integrate support for the AirMedia Live! Wireless MessagingServer for integration of branded news, E-Mail and on-line alerts.

With AirMedia Live!'s intuitive Remote Control software interface, users select the desired multimedia viewer and determine how and when they'll be alerted to information that's important to them. AirMedia Live! viewers can work in the foreground of other running applications or can be minimized and tucked-away, to automatically appear as events unfold.

Behind the scenes, powerful Internet servers receive real-time information from commercial on-line and Internet-based information providers. AirMedia Live! then instantly broadcasts breaking this information through a nation wide wireless network, with coverage including more than 90% of the population of the country. PageNet, the world's largest wireless messaging company with more than 6.7 million subscribers, will provide the wireless network service.

URLs, the `addresses' of the Internet, are transmitted over the air with each headline, message or news item, and are embedded in AirMedia Live!'s graphical, animated multimedia viewers. These provide hot-links so that a single mouse click can automatically launch an on-line session with the originating Internet site to get the full story, using Netscape Communication's Netscape Navigator An earlier Web browser for Windows, Macintosh and X Windows from Netscape that provided secure transmission over the Internet. Soon after its introduction in 1994, Navigator, or just "Netscape," as it was commonly called, quickly became the leading browser on the Web.  web browser The program that serves as your front end to the Web on the Internet. In order to view a site, you type its address (URL) into the browser's Location field; for example, www.computerlanguage.com, and the home page of that site is downloaded to you. , or any browser of the PC owner's choice. AirMedia Live! bridges the gap from the Internet when your PC is offline.

"With the growth of on-line services, we as society are on information overload A symptom of the high-tech age, which is too much information for one human being to absorb in an expanding world of people and technology. It comes from all sources including TV, newspapers, magazines as well as wanted and unwanted regular mail, e-mail and faxes. . We don't have time to sort through what's important, fun or timely," explained David S. Rose For other persons named David Rose, see David Rose (disambiguation).
David S. Rose (1856 – 1932) was an American politician and was twice elected mayor of the city of Milwaukee, Wisconsin serving from 1898 to 1906 and from 1908 to 1910.
, Ex Machina's Chairman & CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. . "Every day, more and more things are happening on-line without any way to monitor new activity until now."

On-line services and Internet mail See Internet e-mail service.  providers such as CompuServe and NetCom will offer e-mail customers instant notification of new electronic mail on-line. A red message light, floating on the screen like the light on an answering machine, alerts the user to the waiting message. For the occasional e-mail user this will mean, for example, receiving mail from a child away at college as it is sent, rather than days later. For the heavy user, it means staying continuously in touch throughout the day without constantly checking mail.

Ex Machina President John M. Payne feels that this unique wireless network will make today's popular on-line services even more valuable. "Using AirMedia Live! is like listening to the radio while mowing the lawn; its a great way to stay in touch while getting other productive work done", said Payne.

As Robert Mainor, VP, Product Marketing and Business Development for CompuServe Information Service (company) CompuServe Information Service - (CIS) One of the services run by CompuServe Corporation. CIS provides a wide variety of information and services, including bulletin boards, on-line conferencing, business news, sports and weather, financial transactions, electronic mail, , said at Demo T96, "We see AirMedia Live! as a perfect fit for our subscribers. It will ensure that they don't miss any of the exciting things that are happening on CompuServe, even if they don't usually connect every day." CompuServe, one of the world's largest consumer information services See Information Systems. , will be offering e-mail alerts and breaking news and information through AirMedia Live!

AirMedia Live! customers receive free Basic News Service, which includes national, sports and business headlines, end of game sports scores, weather from across the country, business news, stock prices, on-line alerts and more. Along with Basic News Service, Premium Information Services are also free for 30 days and can be purchased for a low monthly subscription thereafter. Subscriptions rates vary, but start at only $4.95 per month for additional features such as play-by-play sports coverage, near real-time stock information, personal portfolio tracking and local news.

AirMedia Live! also offers a variety of personal, confidential e-mail notification plans for users of major on-line services and Internet mail. E-Mail Alert plans start as low as $5.95 per month. Promotional plans are also available which combine news and e-mail notification with other special services to offer substantial savings for each subscriber.

Tim von Kaenel, VP- General Manager of Ex Machina's AirMedia Live! Group, said "By combining the benefits of wireless technology with multimedia and on-line information services, AirMedia Live! marks a fundamental change in the way our computerized society will stay informed of important breaking news, on the Net and around the world." AirMedia Live!, which will have a street price of under $149.95, includes:

- A sleek external pyramid-shaped wireless receiver just under four inches in height that attaches to any PC.

- An 8 bit ISA (1) (Instruction Set Architecture) See instruction set.

(2) (Interactive Services Association) See Internet Alliance.

(3) (Internet Security and Acceleration) See .NET.
 PC Card. Intuitive AirMedia Live! Remote Control software to launch and control multimedia viewers.

- Sophisticated multimedia viewers that filter and organize customized information.

- Links to wireless Internet servers that "push" information out to users across the country.

- Free and Premium information services broadcast over powerful wireless networks AirMedia Live! is perfect for PC users working in the home, small office or home office, and is also great for telecommuters. It's particularly well suited for anyone who connects with a modem and is only "occasionally" on-line. AirMedia Live! caters to any of today's fast-paced individuals who have a great need for current, real-world information, but little time to go searching for it.

AirMedia Live! Add-On Kits will be available in March of 1996 from major retailers and catalogs, direct from Ex Machina and through various content partners and affiliated Internet sites. In early summer, AirMedia Live! will be available bundled in multimedia upgrade kits, new PC's and built into the design of communications peripherals such as modems, sound cards, etc.

AirMedia Live! works with any PC running Windows 95 or Windows 3.1, equipped with 8 megs of RAM, a CD-ROM drive A device that holds and reads CD-ROM discs. CD-ROM drives generally also play audio CD discs by sending analog sound to the sound card via a 4-pin cable. For specifications of 10x, 20x, etc. drives, see CD-ROM drives. See CD-ROM, CD-ROM changer, CD-ROM server and CD-ROM audio cable.  and 20 MB of available hard drive space. Optimum configuration is a 486 computer equipped for multimedia use. On-line subscribers planning to take advantage of wirelessly activated hot-links to the Internet or on-line services will require a modem and appropriate Internet browser software.

More information on AirMedia Live! can be found on the World Wide Web at http://www.airmedia.com, through electronic mail to info@airmedia.com and by calling (800) 843-6029.

AirMedia Live! is a product of the AirMedia Group of Ex Machina, Inc. Founded in 1988, Ex Machina is the leading developer of wireless communications software solutions for paging, broadband and narrowband PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , GSM, ESMR ESMR Enhanced Specialized Mobile Radio
ESMR Extended Specialized Mobile Radio (Nextel)
ESMR Expert Systems Message Router
ESMR Electrically/Electronically Scanned/ing Microwave Radiometer
ESMR Engine Starter Motor Relay
 and digital cellular networks. A privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 headquartered in New York City New York City: see New York, city.
New York City

City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S.
 with offices in Newport Beach, CA, Ex Machina's products are sold directly and through OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and  relationships with companies such as Motorola, Apple Computer, Hewlett Packard, AST (AST Computer, Irvine, CA) A PC manufacturer founded in 1980 by Albert Wong, Safi Quershey and Tom Yuen (A, S and T). It offered a complete line of PCs that sold through its dealer channel. , Sprint, Mobilecomm, and Delrina/Symantec, as well as through leading paging carriers, retail stores and computer mail order catalogs. Ex Machina's technology also provides wireless messaging capabilities to hundreds of third party software applications. Major investors in Ex Machina include Axiom Venture Partners, E. M. Warburg Pincus & Co. and Symantec Corporation.

Ex Machina, Inc., 11 East 26th Street, New York New York, state, United States
New York, Middle Atlantic state of the United States. It is bordered by Vermont, Massachusetts, Connecticut, and the Atlantic Ocean (E), New Jersey and Pennsylvania (S), Lakes Erie and Ontario and the Canadian province of
, NY 10010-1402, (212) 843-0000 voice, (212) 843-0029 fax.

AirMedia and AirMedia Live! are registered trademarks of Ex Machina, Inc.

CONTACT: Technology Solutions, Inc.

Wendy Zajack, 212-696-2000, x217

wzajack@tsipr.com

or

Ex Machina, Inc.

Bryan Parola, 212-843-0000, x240

bparola@exmachina.com
COPYRIGHT 1996 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Date:Jan 29, 1996
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