AirMedia Live! cyberspace network first to use Motorola's FLEX chip set technology; Motorola's FLEX chip set enables new wireless service to deliver multimedia Internet alerts to any computer.CHICAGO--(BUSINESS WIRE)--June 3, 1996--Motorola's Messaging Systems Products Group (MSPG MSPG Mor Strioch Pian Gar (gaming) MSPG Middle School Parents Group MSPG Material/Military Support Planning Guidance ) and Ex Machina Inc. jointly announced today that Ex Machina will incorporate the FLEX chip set, Motorola's FLEX technology enabler, into the reference design for AirMedia Live!, its wireless, Internet-based news, entertainment and messaging network. AirMedia Live!, which begins broadcasting this month, transforms today's desktop PC into an individually customizable information, entertainment and messaging center, even when the PC is not on-line. AirMedia Live!, the first application to incorporate Motorola's FLEX chip set, is specifically designed to extend the benefits of the rapidly growing on-line world to home and small business users through real-time wireless alerts and notifications of email, news, sports and financial information. Motorola's FLEX protocol is the global de facto standard Hardware or software that is widely used, but not endorsed by a standards organization. Contrast with de jure standard. de facto standard - A widespread consensus on a particular product or protocol which has not been ratified by any official standards body, such as ISO, in high-speed paging solutions, having been adopted by seven out of 10 of the world's largest paging markets. The FLEX technology was developed to allow service providers to expand beyond their current system capacity limitations, and to lay the platform for advanced messaging. "The FLEX chip set in an important component in the rapid deployment of the AirMedia Live! network," said Tim Von Kaenel, vice president and general manager of Ex Machina's Air Media Group. "Not only has it greatly decreased our time to market, but it means that OEM (Original Equipment Manufacturer) The rebranding of equipment and selling it. The term initially referred to the company that made the products (the "original" manufacturer), but eventually became widely used to refer to the organization that buys the products and manufacturers can easily add support for AirMedia Live! to a wide variety of computer systems and peripherals. We have combined our expertise in software development with FLEX technology to create a whole new realm of wireless Internet functionality." Motorola's FLEX chip set leverages the existing infrastructure investment by the worldwide paging industry, thus decreasing overall research and development costs for new wireless applications. The chip set marks a departure from traditional methods of wireless technology licensing and signals a new era in the development of standards for the wireless industry. Incorporating FLEX paging protocol technology in a chip set has opened a market in which computers, communicators, household appliances and electronic devices may receive information and be controlled remotely. The FLEX chip set is a strategic component of Motorola's vision for an open, standardize wireless messaging environment. "Motorola continues to deliver on its commitment of creating a standard wireless platform that facilitates the market entry of a variety of industry players, thereby driving overall wireless industry growth," said Gavin Bourne Bourne, town (1990 pop. 16,064), Barnstable co., SE Mass., crossed by Cape Cod Canal; settled 1627, inc. 1884. Bourne Bridge (1935), across the canal, made the town an entry point to Cape Cod and a resort and commercial center. , director of marketing for Transport Operations, Motorola MSPG, Core Technology and Systems Division. "Service providers are increasingly motivated to offer products like AirMedia Live! because these new products that require significant bandwidth are enabled by the high-speed, high-capacity FLEX protocol. Ex Machina is a prime example of a company that has developed a unique, wireless product and has enhanced its performance with FLEX technology." AirMedia Live! customers receive free basic news service and can opt for premium information and email alert services. Ex Machia's AirMedia Live! receiver kit, available immediately, has a suggested retail price of $199.95 and includes an external pyramid-shaped wireless receiver, a 16-bit ISA (1) (Instruction Set Architecture) See instruction set. (2) (Interactive Services Association) See Internet Alliance. (3) (Internet Security and Acceleration) See .NET. PC Card, remote control software, multimedia viewers that filter and organize incoming customized information with embedded links to the Internet and on-line services. AirMedia Live! receivers from other manufacturers, also using Motorola's FLEX technology, are expected to ship later this summer. More information about AirMedia Live! is available on the Internet at http://www.airmedia.com. The AirMedia Live! network and associated software are products of the Air Media Group of Ex Machina Inc. Founded in 1988, Ex Machina is the leading developer of wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. software solutions for paging, Broadband and Narrowband PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. , GSM, ESMR ESMR Enhanced Specialized Mobile Radio ESMR Extended Specialized Mobile Radio (Nextel) ESMR Expert Systems Message Router ESMR Electrically/Electronically Scanned/ing Microwave Radiometer ESMR Engine Starter Motor Relay and digital cellular networks. A privately held company privately held company A firm whose shares are held within a relatively small circle of owners and are not traded publicly. headquartered in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. with offices in Newport Beach Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , Calif., the company's products are sold directly and through OEM relationships. Motorola is one of the world's leading providers of wireless communications, semiconductors, and advanced electronic systems, components and services. Major equipment businesses include paging and data communications data communications, application of telecommunications technology to the problem of transmitting data, especially to, from, or between computers. In popular usage, it is said that data communications make it possible for one computer to "talk" with another. , cellular telephone, two-way radio A voice network that provides an always-on connection enabling the user to just "push the button and talk." Also called "dispatch radio," two-way radio has traditionally been used by police, fire, taxi and other mobile fleets. , personal communications, automotive, defense and space electronics and computers. Motorola semiconductors power communication devices, computers and millions of consumer products. Sales in 1995 were $27 billion. -0- Motorola and FLEX are registered trademarks or trademarks of Motorola Inc. Ex Machina, AirMedia and AirMedia Live! are trademarks or registered trademarks of Ex Machina Inc., patents pending. CONTACT: Ex Machina Contact: Technology Solutions Inc. Patricia Mozzillo, 212/696-2000 pmozzillo@tsipr.com or Motorola Contact: Cunningham Communication Inc. Jennifer Bloom, 617/494-8202 jenniferb@ccipr.com |
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