AirMedia Introduces New Cellular-Based Service That Delivers Information On Demand to PCS Digital Handsets.SAN FRANCISCO--(BUSINESS WIRE)--March 4, 1997--Capitalizing on its expertise in developing wireless communications wireless communications System using radio-frequency, infrared, microwave, or other types of electromagnetic or acoustic waves in place of wires, cables, or fibre optics to transmit signals or data. solutions, personalized information services See Information Systems. and wireless delivery technologies, AirMedia, Inc. (formerly Ex Machina, Inc.) has developed "AirMedia On Demand." Immediately available to PCS (1) (Personal Communications Services) Refers to wireless services that emerged after the U.S. government auctioned commercial licenses in 1994 and 1995. This radio spectrum in the 1. and digital cellular carriers, AirMedia On Demand is a new wireless information service allowing network subscribers to access and receive specific information on their cellular phones. AirMedia On Demand will draw on many of the current AirMedia Live sources as well as the Internet, corporate Intranets and local news and information services. AirMedia On Demand has reached its development goal of 'keep it simple' from carrier implementation to use by network subscribers. AirMedia On Demand converts a user's cellular handset into an information retrieval information retrieval Recovery of information, especially in a database stored in a computer. Two main approaches are matching words in the query against the database index (keyword searching) and traversing the database using hypertext or hypermedia links. remote control. Using the handset's numeric keypad A four-row keyboard of digits used on calculators, computer keyboards and telephones. See keypad. (hardware) numeric keypad - A standard feature of PC keyboards, consisting of a rectangular array of 17 extra keys at the right-hand end: 0-9, ., Num Lock, /, *, -, + and Enter. , subscribers easily transmit "keywords" or personalized codes over the network to request information. The ability to request information, search a database and receive the information back on the handset adds substantial value to the information. Users get the exact content that is personal and important to them, whether they want it instantly, scheduled for later or triggered by a defined event Defined event The definition applicable to the trigger of a loss in an insurance policy, particularly political risk insurance. . The On Demand product is modular, adding instant value to today's networks with the ability to change with customer preferences and increased demand. "This type of service represents a natural evolution of the products and services for which AirMedia has come to be known," said David S. Rose For other persons named David Rose, see David Rose (disambiguation). David S. Rose (1856 – 1932) was an American politician and was twice elected mayor of the city of Milwaukee, Wisconsin serving from 1898 to 1906 and from 1908 to 1910. , Chairman and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. , AirMedia. "Where products like AirMedia Live represent true 'push' technology, AirMedia On Demand is a true 'pull' technology. It really takes the concept of personalized information delivery and wireless communications to a new level, and sets a new standard of user benefits." AirMedia On Demand provides access to information that's critical to a subscriber's job or lifestyle -- information like constantly changing stock prices. In addition to instant access to a current stock price, the service can be used to alert the user when activity on a stock is high, low or static. Triggers can also be set to notify users when the day's trading begins, when the final bell sounds and what a certain stock's high, low and closing prices were on any given day. What if a subscriber is on the road and he or she wants to check the latest roadway conditions on a particular highway or route? A query is placed into the On Demand platform along with the route name or number and within seconds an up-to-date traffic report is delivered to the users, who can then make the decision to continue on course or select another route. For individuals who live and die by the Internet as their primary source of information, AirMedia On Demand can be keyed to announce changes or additions to a certain company's Web site. If an analyst, for example, is required to track certain companies and uses the Web to do so, then AirMedia On Demand can provide instant notification of press announcements and other corporate news. Each of the examples above illustrates how information is "pulled" by AirMedia On Demand back to the user's handset to create a truly user-independent mobile service. "It's literally information at your fingertips "Fingertips" is a 1963 number-one hit single recorded live by "Little" Stevie Wonder for Motown's Tamla label. Wonder's first hit single, "Fingertips" was the first live, non-studio recording to reach number-one on the Billboard Pop Singles chart in the United States. ," said Bryan Parola, Director of Marketing, AirMedia's Notify! Group. "You can retrieve national news just as easily as local news. There's no limit to how granular the information can be. It could also be movie times, stock quotes, what's on What's On (Traditional Chinese: 熒幕八爪娛) is a weekly half-hour TV series that airs on Fairchild Television. Format Originally started in 1996, the show is currently the longest-running program in Fairchild Television history. sale at the local mall. Anything." The service leverages AirMedia's existing relationships with Internet and online content providers, and can deliver corporate Intranet information for access by a narrowly defined audience. "This service is built around the way people live and work," Parola continued. "If you would like to have information delivered to your PC while at home or at work, we provide that capability via the AirMedia Live Internet Broadcasting Internet Broadcasting (formerly Internet Broadcasting Systems), or IBS, is a provider of television station web sites. IBS hosts over 70 local stations' sites, and co-produced NBCOlympics. Network. On Demand delivers information when you're walking along the street and you want to pull it into your handset. AirMedia's goal is to provide customers with the most comprehensive and flexible means of access to information, wirelessly." AirMedia On Demand is based in PCS and digital cellular technology, which allows for more capacity, or more channels, as well as the ability to send text messages called Short Message Service (SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM. (2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server. ) messages. AirMedia On Demand adds a new dimension to the non-voice, SMS services that can now be offered by network carriers. The AirMedia On Demand service platform is a real-time fault-tolerant, flexible and expandable multi-processor system. A wide variety of connectivity options are provided accommodating data and information feeds in most common formats. Connectivity to major billing and accounting systems is included as well. In order to begin testing and installation of systems immediately, AirMedia has entered into a joint venture with GSM Information Network b.v. (GIN). Located in The Netherlands, GIN has been providing turnkey value-added service A value-added service (VAS) is a telecommunications industry term for non-core services or, in short, all services beyond standard voice calls and fax transmissions. platforms to digital cellular carriers and operators in Europe and Asia since 1993. "We have chosen to partner with GIN because they have been successful in implementing and refining their designs and the services offered within a number of digital cellular networks," said Bruce Laskin, Vice President, AirMedia, "By combining this track record with AirMedia technology and services, we are positioned to offer an attractive array of features to our customers." AirMedia, Inc. is a wireless solutions company based in New York City New York City: see New York, city. New York City City (pop., 2000: 8,008,278), southeastern New York, at the mouth of the Hudson River. The largest city in the U.S. and Newport Beach Newport Beach, residential and resort city (1990 pop. 66,643), Orange co., S Calif., on Newport Bay and the Pacific Ocean; inc. 1906. It is a popular seaside resort and yachting center. Manufactures include electrical and medical equipment, computers, boats, and adhesives. , CA. The Notify! Group develops and markets products and services that merge computing and wireless communication technologies, with a complete line of messaging software solutions for the paging, PCS, NPCS NPCS Northern Potter Children's School NPCS Narrowband Personal Communication System NPCS Non-Preemptible Critical Section Algorithm , GSM, iDEN and digital cellular industries. Its clients include GTE GTE General Telephone & Electronics GTE Génie Thermique et Énergie (French) GTE Gas Turbine Engine GTE Global Tropospheric Experiment GTE Geothermal Energy GTE Gas Turbine Efficiency plc (Sweden & USA) , Sprint, Intel, Hewlett Packard, Apple Computer, Motorola, Symantec and most of the leading paging and PCS carriers. AirMedia also developed and runs the AirMedia Live Internet Broadcast Network, wirelessly connecting personal computers to the Internet and online services for live news, sports, entertainment and e-mail alerts. AirMedia was formerly known as Ex Machina, Inc. More information is available at http://www.airmedia.com and at http://www.exmachina.com. -0- Note to Editors: AirMedia is a trademark of Ex Machina, Inc. All other brand names or trademarks are the properties of their respective owner(s). CONTACT: AirMedia, The Notify! Group Bryan Parola, 212/843-0000 x240 bparola@exmachina.com or Technology Solutions, Inc. Patricia Mozzillo, 212/696-2000 x252 pmozzillo@tsipr.com or Technology Solutions, Inc. Justine McDermott, 212/696-2000 x243 jmcdermott@tsipr.com |
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