AirLink Communications Expands Relationship with Blue Mine Group to Grow Market Reputation and Manage all Marketing Initiatives.SAN DIEGO San Diego (săn dēā`gō), city (1990 pop. 1,110,549), seat of San Diego co., S Calif., on San Diego Bay; inc. 1850. San Diego includes the unincorporated communities of La Jolla and Spring Valley. Coronado is across the bay. -- AirLink Communications, Inc., a pioneer and leading provider of fixed and mobile wireless data solutions, today announced an expanded marketing program with Blue Mine Group, a firm specializing in the rapid growth of emerging technology companies. AirLink initially engaged Blue Mine Group in January 2005 to develop a reputation-building program focused on media and analyst relations Analyst relations is a corporate communications and public relations activity whereby businesses aim to influence technology industry analysts (also known as research analysts) who work for independent research and consulting firms. The two largest U.S. . Due to the program's early success, Blue Mine Group has extended its program beyond media and analyst relations to encompass all marketing initiatives for AirLink, including branding, collateral and case study development, direct marketing, events management, online visibility and partner programs to better reflect AirLink's rich legacy, strong reputation and market leadership position in the wireless data space. "Blue Mine Group quickly proved its expertise in building results-driven relationships with industry media, analysts and partners to accelerate the reach of our message and increase product credibility and awareness within our target markets," said Justin Schmid, AirLink senior vice president of business development and marketing. "Because of this success, we're pleased to build on the partnership and have Blue Mine Group act as the marketing communications Marketing communications (or marcom) are messages and related media used to communicate with a market. Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales arm of our company." Blue Mine Group was instrumental in helping AirLink improve industry visibility through several awards, including Qualcomm's 3G A-List Award: Small Company category and M2M M2M Machine-to-Machine (communication, mainly mobile) M2M Minutes to Midnight (Linkin Park album) M2M Mobile to Mobile (cellular phone) M2M Member-to-Member M2M Month to Month Magazine's 2005 Value Chain Award: Retail category. AirLink has also been featured and quoted in dozens of industry publications, and has garnered bylined article placement in publications that include Remote Site and Equipment Management, Mission Critical Communications, M2M Magazine and Law Enforcement Technology magazines. With the extended program, Blue Mine Group will focus on increasing communications with AirLink's extensive customer base, channel partners, investors and other key stakeholders Stakeholders All parties that have an interest, financial or otherwise, in a firm-stockholders, creditors, bondholders, employees, customers, management, the community, and the government. . "We offer a unique Go-to-Market Model that many emerging technology companies have leveraged to address their business growth challenges. Based on a company's needs, we partner to develop and execute a comprehensive sales, marketing and strategy program in order to propel pro·pel tr.v. pro·pelled, pro·pel·ling, pro·pels To cause to move forward or onward. See Synonyms at push. [Middle English propellen, from Latin them to the next stage in their growth," remarked Blue Mine Group President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board. Michael Lurie. "We are very excited to expand our program with AirLink and look forward to helping the company achieve its growth objectives in the years ahead." Blue Mine Group has experienced strong growth of its own, more than doubling revenues year over year since its inception in early 2002. About AirLink Communications AirLink Communications, Inc., founded in 1993, delivers wireless data solutions that enable pervasive connectivity to fixed and mobile assets. The company's continued industry leadership is based on its reputation for making complex wireless data solutions work. AirLink proactively designs and commercializes products based on a clear understanding of evolving customer needs. The company maintains strong working relationships with carriers, dealers and solutions providers. Its devices are broadly certified See certification. on major wireless networks in North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. . AirLink's multi-tiered product suite includes both hardware and comprehensive software. For more information, please visit www.airlink.com. About Blue Mine Group Blue Mine Group specializes in go-to-market program development and execution for emerging technology companies. Our experienced practice area teams integrate strategy, marketing and sales best practices to deliver results-driven programs that meet each client's specific business needs. We've worked collectively with over 100 technology companies, led by CEO and Founder, Michael Lurie - a former strategy consultant with international management consulting Noun 1. management consulting - a service industry that provides advice to those in charge of running a business service industry - an industry that provides services rather than tangible objects firm, McKinsey & Company, Inc., who has founded three start-up companies start-up company A new business. of his own. For more information, give us a call at (858) 792-2633 or visit www.blueminegroup.com. |
|
||||||||||||
Printer friendly
Cite/link
Email
Feedback
Reader Opinion