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AirIQ Selected To Provide Telematics Systems To Directed Electronics: Plans Include Rapid Deployment Of Four Leading Vehicle Security Brands.

TORONTO -- AirIQ Inc. (TSX TSX Toronto Stock Exchange (TSE before April, 2002)
TSX Transfer from Stack Pointer to Index
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:IQ), a leader in the Telematics industry, announces that it has entered into a definitive agreement with Directed Electronics This articlearticle or section has multiple issues:
* It needs sources or references that appear in third-party publications.
* It reads like an advertisement and needs to be rewritten in a neutral point of view.
 Inc. to supply its end-to-end consumer Telematics solution designed for four (4) of Directed Electronics' market leading consumer brands.

Directed Electronics is one of the largest ISO (1) See ISO speed.

(2) (International Organization for Standardization, Geneva, Switzerland, An organization that sets international standards, founded in 1946. The U.S. member body is ANSI.
 9001 registered suppliers of consumer branded vehicle security and convenience systems. Directed Electronics will market the AirIQ built Telematics system to consumers through its distribution channels under the well known brands; Viper(R), Clifford(R), Python(R) and Automate(R). AirIQ will supply the in-vehicle equipment, wireless provisioning services, hosted Internet and telephone consumer interfaces, and customer call centre support.

"Directed's consumer electronics brands are widely recognized and respected in the vehicle security industry," says Don Simmonds, President and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AirIQ. "It is an honour to be selected as the solution provider for such an aggressive market thrust. In addition to their dominance within North America North America, third largest continent (1990 est. pop. 365,000,000), c.9,400,000 sq mi (24,346,000 sq km), the northern of the two continents of the Western Hemisphere. , Directed's network of dealers and agents extends internationally as well."

"Telematics is one of our targeted emerging markets and we are pleased to be aligned with AirIQ, who we consider to be the foremost provider of such services to the consumer market," explains Jim Minarik, President and CEO of Directed Electronics. "Our evaluation of new products and services has led us to a leading Telematics offering that will provide a strong business opportunity for our customers."

Revenue from the definitive agreement does not carry a specific value but commences with an initial shipment of 2,000 vehicular devices in June 2005. The value of the agreement will arise from the mutual market success of the parties.

About Directed Electronics

Directed Electronics is a market leader for vehicle security devices across multiple channels including regional retailers, national retailers, car dealers and OEMs, and "Mom & Pop" independent retailers. International distribution of Directed Electronics' products and services covers 58 countries in total. Directed Electronics owns and markets such well-known security and remote start brands as Viper, Clifford, Hornet hornet: see wasp. , Python, Avital and Valet, and offers five branded GPS tracking See vehicle tracking.  products. Directed is also a prominent supplier of car audio equipment with its Directed Audio line, as well as a/d/s/ Mobile, Precision Power (PPI (1) (Pixels Per Inch) The measurement of the resolution of a monitor or scanner. For example, a monitor that is 16 inches wide and displays 1600 pixels across its width would have a resolution of 100 ppi (1600 divided by 16). ) and Orion brands. The company also markets a/d/s/ Home & Architectural products, as well as a full line of mobile entertainment products including LCD monitors and DVDs in the Directed Video line. Directed Electronics is proud to be the supplier of select SIRIUS products in the retail mobile electronics aftermarket Aftermarket

See: Secondary market.


See secondary market.
, including the Sportster Sportster may refer to several things, such as:
  • Harley-Davidson Sportster motorcycles
  • ADI Sportster aircraft
  • Sportster model of modems, manufactured by U.S. Robotics
, Starmate and Starbase, SiriusConnect tuners, and a variety of accessories. In 2004, Directed acquired Definitive Technology, one of the world's premier designers and marketers of home audio loudspeakers. For more information please visit Directed is registered in the ISO 9001 international quality standard.

Directed Electronics is a portfolio company of Trivest, Inc., a private equity firm based in Miami, Florida “Miami” redirects here. For the Native American tribe, see Miami tribe.

Miami is a major city in southeastern Florida, in the United States. It is the county seat of Miami-Dade County. Miami is a gamma world city with an estimated population of 404,048.
. Since its founding in 1981, Trivest has sponsored more than 105 acquisitions and recapitalizations totaling more than $2 billion in value. For more information, please visit and

About AirIQ

AirIQ trades on the Toronto Stock Exchange Toronto Stock Exchange (TSE)

Canada's largest stock exchange, trading approximately 1,200 company stocks and 33 options.
 under the symbol IQ. A leader in the Telematics marketplace, AirIQ is headquartered in Pickering, near Toronto, Canada. The Company operates as a wireless Internet applications service provider specializing in Telematics. Telematics is the name given to information and control messages sent wirelessly to and from vehicles and vessels. AirIQ's services are offered to five primary markets: Commercial Fleets; Consumer; Vehicle Finance; Indirect Distribution; and Marine Fleets. AirIQ gives vehicle and vessel owners the abilities to manage and protect their mobile assets. AirIQ's services include: vehicle locating, boundary notification, automated inventory, maintenance reminders, security alerts, vehicle disabling dis·a·ble  
tr.v. dis·a·bled, dis·a·bling, dis·a·bles
1. To deprive of capability or effectiveness, especially to impair the physical abilities of.

2. Law To render legally disqualified.
, unauthorized movement alerts and many more features. For additional information on AirIQ, its products and services, please visit the Company's website at

Forward-looking Statements

This news release contains forward-looking information based on management's best estimates and the current operating environment In computing, an operating environment is the environment in which users run programs, whether in a command line interface, such as in MS-DOS or the Unix shell, or in a graphical user interface, such as in the Macintosh operating system. . These forward-looking statements are related to, but not limited to, AirIQ's operations, anticipated financial performance, business prospects and strategies. Forward-looking information typically contains words such as "anticipate", "believe", "expect", "plan" or similar words suggesting future outcomes. Such forward-looking statements are as of the date which such statement is made and are subject to a number of known and unknown risks, uncertainties and other factors which could cause actual results or events to differ materially from future results expressed, anticipated or implied by such forward-looking statements. Such factors include, but are not limited to, changes in market and competition, technological and competitive developments and potential downturns in economic conditions generally. Therefore, actual outcomes and results may differ materially from those expressed in such forward-looking statements. AirIQ disclaims any intention or obligation to update or revise any such forward-looking statements, whether as a result of new information, future events or otherwise.

AirIQ Inc. (TSX:IQ)
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Publication:Business Wire
Geographic Code:1USA
Date:Jun 29, 2005
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