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AirFlash 'Arms' Mobile Carriers and Portals with New Location-Intelligent Wireless Services.


Business Editors/High-Tech Writers

REDWOOD CITY Redwood City, city (1990 pop. 66,072), seat of San Mateo co., W Calif., on San Francisco Bay; inc. 1868. Manufactures include commmunications, electrical, electronic, and medical equipment. , Calif.--(BUSINESS WIRE)--Aug. 21, 2000

Immediate Availability of 'Find It, Share It, Buy It' Apps and

Integrated Mobile Platform Promises Significant Increase in

Adoption and Usage of Wireless Internet

AirFlash, Inc., the premier ASP platform provider of location-relevant wireless services, today announced the U.S. availability of AirFlash(TM) Wireless Services, the first fully integrated location-relevant content, community and commerce platform for mobile carriers and portals to create wireless services and applications that can be rapidly incorporated into their existing wireless infrastructures.

Working directly with the requirements of service providers competing in the wireless market, AirFlash has released robust location-specific solutions that can be packaged to create an integrated user experience, allowing customers to move between disparate wireless content and services while maintaining the location information from one query and action to the next. Mobile carriers and portals can license AirFlash Wireless Services to increase the value of their wireless Internet services in improving consumer usage, enhancing customer loyalty and exploring new revenue streams, including mobile commerce.

"No one really knows what the 'killer applications' will be for mobile wireless. Platforms such as AirFlash's will enable a wide range of content and services regardless of what these applications are," said Jane Zweig, executive vice president of Herschel Shosteck Associates, Ltd., an international telecommunications Communicating information, including data, text, pictures, voice and video over long distance. See communications.  consultancy based in Wheaton, Maryland Wheaton is an unincorporated, urbanized area in Montgomery County, Maryland, USA, north of Washington, D.C., northwest of Silver Spring. Wheaton takes its name from Frank Wheaton (1833-1903), a career officer in the Union Army who rose to the rank of major-general while serving . "At the end of the day, the key is to build end-user addiction and value."

Recent reports have criticized the WAP (1) (Wireless Access Point) See access point.

(2) (Wireless Application Protocol) A standard for providing cellular phones, pagers and other handheld devices with secure access to e-mail and text-based Web pages.
 standard as one of the many causes of slow wireless data services adoption. AirFlash Wireless Services are designed to circumvent cir·cum·vent  
tr.v. cir·cum·vent·ed, cir·cum·vent·ing, cir·cum·vents
1. To surround (an enemy, for example); enclose or entrap.

2. To go around; bypass: circumvented the city.
 the limitations of today's WAP-enabled technologies by leveraging its patent-pending SmartZone(TM), the industry's most accurate, relevant and scalable mobile services platform.

"WAP is not the problem in providing high-performance, easy-to-use services for mobile users today; it's that the existing wireless services are bad. AirFlash is proud to introduce a set of Internet mobile solutions that do not simply re-purpose a web site but rather offer mobile carriers and portals services that are based on that mobility," said Rama Aysola, president and CEO (1) (Chief Executive Officer) The highest individual in command of an organization. Typically the president of the company, the CEO reports to the Chairman of the Board.  of AirFlash. "Our customers are seeing a strong demand for integrated applications that not only provide accurate driving directions and location-relevant services, but also supply a 'sticky' service for rapidly building mobile communities."

AirFlash Wireless Services combine SmartZone's powerful infrastructure, a continuous mobile friendly-designed interface and a complete package of wireless services that ensure content, even from disparate sources, seamlessly adapt to the mobile phone screen.

SmartZone Technology Platform

-- Comprised of technologies that give mobile carriers and

portals a continuous user interface solution set, SmartZone

facilitates moving users through one query, such as accessing

content, to sharing this information with an individual, group

or community, and then facilitating a commerce transaction.

SmartZone's easy-to-use location APIs, wizards, gateways,

geocoding, mapping and reporting tools integrate with other

location infrastructures provided by carriers or portals. The

SmartZone location search engine delivers the shortest, most

accurate driving directions based on drive time, not distance,

and adjusts for available man-made obstacles such as streets,

one-ways, dead ends, and natural obstacles such as rivers and

parks, in every search result.

AirFlash Packaged Services

-- m-Content(TM) Services -- Find It, Share It, Buy It

AirFlash Wireless Services include a rich set of location-based content services, such as yellow and white pages and event finder finder, in law. Ordinarily the finder of lost property is entitled to retain it against anyone except the owner. It is larceny, however, for the finder to keep the property if he knows or can easily determine who owns it. , with simple features for searching by category, business name or brand, built upon the SmartZone platform. Other searches include emergency services emergency services Emergency care '…services …necessary to prevent death or serious impairment of health and, because of the danger to life or health, require the use of the most accessible hospital available and equipped to furnish those services' , flight status, mass transit mass transit, public transportation systems designed to move large numbers of passengers. Types and Advantages


Mass transit refers to municipal or regional public shared transportation, such as buses, streetcars, and ferries, open to all on a
 and horoscopes. 'Find It' applications are also available for locating nearby gas stations, ATM cash machines, movies, hotels, restaurants and bars. Integrated 'action' menus provide one-click voice calling, reviews, SMS (1) (Storage Management System) Software used to routinely back up and archive files. See HSM.

(2) (Systems Management Server) Systems management software from Microsoft that runs on Windows NT Server.
 or email communications, reverse lookup Reverse lookup may refer to:
  • Reverse phone lookup
  • Reverse DNS lookup
 and getting driving directions.

-- m-Community(TM) Services -- Find It, Share It, Buy It

With the m-Note(TM) application, AirFlash delivers the industry's first paradigm for mobile publishing Mobile publishing is the act of making something public through mobile phones.

One advantage for publishers is the ease of adding the cost of downloading content to the users' phone bills. Mobile music revenues (mostly from ringtones) amounted to $400m in 2005.
 where users can easily write, edit or save content to their mobile notepad The text editor that comes with Windows. It is a very elementary utility, but gets the job done most of the time. See text editor and WordPad.

(text, tool) Notepad - The very basic text editor supplied with Microsoft Windows.
. Users can specify public or private permissions on m-Notes, receive other users' public m-Notes by either user name or phone number, as well as distribute personal information stored in m-Notes via email or SMS. In addition to providing both web and mobile interfaces for editing m-Notes, the 'Share It' publishing engine also provides a scalable platform for carriers and portals to create mobile communities of users, as well as building advanced discussion group and collaboration services in future releases.

-- m-Commerce(TM) Services -- Find It, Share It, Buy It

To further drive user adoption and usage, AirFlash m-Wallet(TM) and commerce applications allow the purchase of items such as books, music and videos from a cellular phone. Value-added 'Buy It' features, including shopping comparison, currency conversion, best seller lists, bargain finder and shopping search, provide users with a rich commerce experience and open the door for couponing cou·pon·ing  
n.
The sending out or turning in of coupons, especially the regular redemption of a manufacturer's coupon for cash.
 and advanced shopping services slated to be available in future AirFlash releases.

The AirFlash Wireless Services, with pricing based on SmartZone platform licensing and usage-based individual services, are now available to mobile carriers and portals. Contact AirFlash at info@airflash.com for more information.

About AirFlash, Inc.

AirFlash empowers the Mobile Medium through location and m-Commerce infrastructure for wireless carriers and portals. Founded in July 1998 by industry pioneer Rama Aysola, AirFlash is a privately held company privately held company

A firm whose shares are held within a relatively small circle of owners and are not traded publicly.
 based in Redwood City, California Redwood City is a suburb located on the San Francisco Peninsula in the San Francisco Bay Area of California. Redwood City is the county seat of San Mateo County. As of the 2005 census, the city had a total population of 76,000.  with offices in the UK, Germany and France. AirFlash customers include Excite@Home and Orange PLC and the Company's investors include Inktomi, Bay Partners, Band of Angels, PTI PTI - Portable Tool Interface , Trio Investments and Pitch Johnson/Asset Management Company. AirFlash also has a strategic partnership with Inktomi to enable advanced m-Commerce and search capabilities tailored for mobile users. For additional information about AirFlash, visit their web site at http://www.airflash.com.

Notes to Editors: To review the AirFlash Wireless Services, please contact AirFlash Public Relations public relations, activities and policies used to create public interest in a person, idea, product, institution, or business establishment. By its nature, public relations is devoted to serving particular interests by presenting them to the public in the most : Marcy Dockery, 650/568-1344, marcy@airflash.com.

AirFlash, SmartZone, m-Content, m-Community, m-Commerce, m-Note and m-Wallet are trademarks of AirFlash, Inc. Other company and product names may be trademarks of their respective owners.
COPYRIGHT 2000 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2000, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

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Publication:Business Wire
Geographic Code:1USA
Date:Aug 21, 2000
Words:998
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